Marketline company profiles provide a range of up-to-date information about companies – their history, key employees, SWOT analyses, competitors etc. At the University of Exeter, these are now available, full-text, via the Business Source Complete database.
To access, log in to Business Source Complete (Electronic Library – select subject area: Business from the drop down menu – click Find resources – scroll down, and click on the link through to Business Source Complete). From here, you can find Company Profiles under the More… tab at the top of the screen.
To find the company you’re interested in, click the Match any Words button then enter the name of the company you’re looking for. Alternatively, you can browse the alphabetical list but be careful to get the exact company name – Sainsbury’s shows up as J Sainsbury plc, for example.
Medtrack Company Profiles, which give key information about biopharmaceutical companies, can be found in the same way.