Category Archives: Advertising Marketing and PR

Elizabeth, Advertising, Marketing and PR

Elizabeth, History student, applied to the Career Mentor Scheme to improve her prospects of pursuing a career in PR and Media. Through the scheme, Elizabeth was matched with an Account Executive for Road Communications, London, who specialises in Healthcare Accounts, such as medicines, medical technology and hospital services.

“I have found it great that my mentor is willing to stay in contact and help me with my career prospects in the future.”

Elizabeth shared her experience:

What were your highlights of the scheme?

This has been a great opportunity to meet someone in the industry I wish to go into. Hearing about his experiences in the industry but also at university has really helped me in thinking about how I approach working life.

What did you find most useful from the mentoring experience?

It was great to get an insight into my chosen profession, particularly as I had secured work experience, and he was able to provide me with advice before my first day and during the process.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

Definitely do it! You get out of the scheme exactly what you put it! The mentors are so willing to help and offer you whatever support you want. My mentor has agreed to stay in contact with me as he knows I don’t want to go straight into a career and want to spend time travelling.

Olivia, Advertising, Marketing and PR

Olivia, a Geography student, had carried out multiple work experience placements in a variety of sectors but wanted to learn more about the possibilities of employment with a BA Geography degree. Through the Career Mentor Scheme, Olivia was matched with a Senior Business Development Executive for Pinsent Masons, International Law firm. This mentor’s previous work experience includes BD Assistant and Admissions and Communications Officer.

It opens your eyes into the world of work and applications”

Olivia achieved many objectives including how to write professionally, maintaining contact with people, and improved her knowledge of further education related to this sector.

Here is what Olivia thought about the scheme:

What were the highlights of the scheme?

They sent me their CV which meant that I could use this as a template when writing mine and they gave me good and useful constructive feedback on my CV.

What did you find most useful from the mentoring experience?

Insight into the profession and understanding what a Geography BA from the University of Exeter can enable you to do.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

Do it because it opens your eyes into the world of work and applications and really allows you to learn about different work sectors.

Amy, Management and Consultancy

Amy, Geography student, was interested in a career in Entrepreneurship after being inspired by the work of entrepreneurs, such as Casey Neistat, CEO of Beme. Through the Career Mentoring Scheme, Amy was matched with the Founder of City Mixology. This mentor has worked as a Corporate Lawyer for Slaughter and May before progressing into PR and Marketing and then working with start-ups. He has worked in London, New York and Tokyo, among other key business cities.

“The Career Mentor Scheme is the best extracurricular activity I have taken part in this year.”

Amy achieved her personal objectives of setting up a Linkedin profile, completing applications for Law vacation schemes and setting weekly goals as a means of time management. She also improved her personal development skills, widened her networking opportunities and increased her knowledge of sector entry requirements.

Amy shared her experience:

What were your highlights of the scheme?

Meeting my career mentor in person was a highlight of the scheme; it gave an opportunity to continue conversations face-to-face which had only been conducted over email previously.

Being able to increase my confidence in formal communication on a professional level from emails and phone calls, to meeting in person has definitely been a highlight over the whole scheme for me.

Despite not being successful in obtaining a law vacation scheme, being able to submit multiple applications and cover letters to magic circle law firms and making it through the initial stages of application in some cases has been a huge achievement considering my complete lack of experience in the sector beforehand.

What did you find most useful from the mentoring experience?

Being able to receive first hand insight into my chosen sectors (law and entrepreneurship) was immeasurably useful. It is so different to simply reading about that particular career, I am now able to fully appreciate both the pros and cons associated with the sector. It has helped me narrow down my career path moving forward.

Perhaps most useful, has been the transferable skills I have gained from the scheme. I now have fully functioning LinkedIn and RiseTo profiles as well as hugely improved CV. I am now able to conduct formal and professional emails, phone calls and face-to-face meetings – these skills have vastly increased my confidence and will be extremely useful in future professional settings.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

The Career Mentor Scheme is the best extracurricular activity I have taken part in this year. It helps to start you on your career path well before graduation is even on the horizon and has provided me with numerous transferable and valuable skills which I can apply into everything from everyday situations to more formal interactions and interviews. It is an extremely rewarding way to spend your time and gives the opportunity to network and boost employability skills.

Jessica, Advertising, Marketing and PR

Jessica, doing a degree in English, needed advice and guidance into the Advertising, Marketing and PR sector. She participated in the Career Mentor Scheme and her mentor was Head of Sales and Marketing at the University of Exeter.

At the time the mentor’s main responsibilities were to maximise income and profitability through effective utilisation of space and service when not in use by staff and students and to develop and deliver business strategy across the team, identifying new opportunities and co-ordinating with other services.

Jessica McKenzie

Here is how her mentor’s support was helpful to Jessica:

How do you feel the career mentor scheme has helped you overall?

The scheme has helped me on a personal level; it has given me the confidence to apply and also interview for graduate positions, it has improved my knowledge of the marketing sector and has given me an idea of the career path I wish to take upon graduating. However, having a mentor has helped me on a very practical level; I was offered two weeks paid experience after my summer exams. Whilst this was not a reason for participating in the scheme, it enabled me to have a closer working relationship with my mentor. At the very least, I have made a valuable professional contact and it is these connections that will prove invaluable in my career.  

How do you feel the mentoring process has enhanced your employability?

I have signed a contract to begin a two year graduate scheme with Tesco this September, after completing a two month internship last summer. The confidence my mentor instilled in me to apply to such internships was really beneficial. I was initially worried that being an English student would mean I did not have the numerical aptitude to compete with the Economics and Maths students. But my mentor assured me I had other, equally useful skills and it was these that I tried to implement in my assessment centre. Her knowledge of what employers look for in candidates was really useful and this definitely helped in my preparation for assessment centres/ interviews.

What did you find most useful from the mentoring experience?

The two weeks paid work experience was obviously a highlight, but not only for monetary perspective (it paid over half of my accommodation for my summer internship). It was a great insight into her career and it was particularly fascinating to see how the commercial side of the University is run in tangent with the academic. Apart from this, my mentor’s advice and support was really useful. Last year, I went a bit crazy applying for internships and work experience and my April I had been offered four placements, all of which I planned to take. My mentor kept reminding me to make sure I had time to relax and that to ensure I did not split my time too thinly; with hindsight this was the most useful advice anyone could have given me!

Why should students apply to have a mentor?

In this competitive job market students really need to know what they want to do before graduation, so having a mentor is a fantastic way to gain insight into a sector you are interested in. Just having somebody to talk to and listen to is incredibly useful in gaining this insight and planning a career beyond graduation. Even a few meetings can go a long was in determining what you want to do with your future. This can give you a higher level of confidence and insight when applying to graduate schemes, which can ultimately be the difference in you being offered a position – it worked for me!

Christina, Advertising, Marketing and PR

Christina, an English student, wanted to go into Advertising, Marketing and PR. By participating in the Career Mentor Scheme she was matched with a PR and Communications Manager at the Cass Business School, City University London. This mentor was leading a team looking after the PR and communications activities for Cass Business School in the UK and internationally.

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The partnership improved Christina’s confidence and enabled her to take an internship. It also helped her prepare for the next steps after graduation.

How do you feel the mentoring process has enhanced your employability?

Through this mentoring process, I was able to undertake an internship in PR over the summer holidays, through my mentor’s contact. It was a fantastic experience that has definitely enhanced my employability. My mentor helped me work on my CV and go through Cover Letters I sent off to various employers. I really enjoyed this scheme, and I feel that my confidence has improved.

What did you find most useful from the mentoring experience?

I cannot say what the most useful element of the experience was because everything was so helpful. I gained work experience, networked making new contacts, and understood the PR industry much better.

Why should students apply to have a mentor?

Everyone should apply. It is a fantastic way to learn about your respective industry , make the contacts and gain the confidence needed for the future.

 

Rosie, Advertising, Marketing and PR

Rosie participated in the Career Mentor Scheme in her final year of studying Geography. She was interested in getting into the Advertising, Marketing and PR industry and was thus matched with a Strategy Director at BBH London.

This mentor graduated from Exeter with an English Literature degree in 2005 and has gained a variety of experiences at a number of organisations, including working as a Planner at Lowe for 3 years, as Head of Planning at Edelman for 20 months and then as a Planner at Anomaly. In 2013 he started as a Senior Planner at M&C Saatchi, where he spent over a year and then moved on as a freelance planner at Nonsense London.

rosie

Rosie informed us of the way the Career Mentor Scheme helped her.

She achieved various job hunting objectives, amongst which finding work experience, and personal development objectives, such as getting help in improving her CV. She also increased her knowledge of the entry requirements for the Advertising, Marketing and PR sector and learned more about what the good and bad aspects of the profession are.

Were there any other objectives you achieved?

Better understanding of different levels/sizes of marketing/advertising agencies.

What were the highlights of the scheme for you?

Meeting with my mentor in person, whilst emailing was an effective form of communication, meeting was a more personal experience.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

It is definitely a rewarding and worthwhile experience. It is very straightforward to apply for, and there are many potential benefits to gaining a first-hand insight into your industry of choice.