Networking is perhaps more important today than ever before, and the old adage “it’s not what you know but who you know” couldn’t be more relevant.
With roughly 70% of jobs roles going unadvertised, being linked in to a network of people across a wide range of industries is the best way to keep your finger on the pulse in terms of what’s out there.
LinkedIn is currently the foremost online professional networking community with over 75 million worldwide users in over 200 countries. It’s continually growing, with a new member joining approximately every second.
It’s an ideal way to network across different sectors, look for and talk to potential employers but more importantly talk directly to key stakeholders and decision makers in organisations of interest.
It’s a great tool for:
- Contacting key people within organisations
- Linking to peer groups of like minded individuals
- Gaining industry insights via forums
- Making introductions and referrals
- Accessing industry specific information
- Gaining commercial awareness
Getting started with LinkedIn
LinkedIn have produced some fantastic guides to getting started specifically for current UK students. They cover how to create an awesome profile and tips on getting to grips with what recruiters are really looking for. Head over to students.linkedin.com/uk to find out more.
For more advice and help with job hunting with social media take a look at our website and search My Career Zone for our training session Focus on Social Media – an introduction to how Social Media can be used in your career planning.