6 Tips for a Professional Social Media Presence

According to a new study, 90% of employers are using LinkedIn to find possible employees, 66% are using Facebook to research potential candidates, and over half (54%) are searching Twitter. But why the sudden focus on social media? The truth is recruiters believe social media allows them to see if prospective candidates can present themselves professionally, and if they’re a good fit for the company culture.

As the saying goes ‘it’s better to be safe than sorry’, so here are six tips you can use today to make sure you’re ready for the social media examination from your employer:

  1. Don’t post controversial content

Social media is often used as a day-to-day vent for frustrations, but instead of posting negative views; try to keep it light and positive. Although it can be nice to get things off your chest, posting them online makes it available for everyone to see.

  1. Never comment about work online

Once you work for a company, you’ll most likely be entering a non-disclosure agreement to keep certain information private. This may be for the benefit of clients, customers or to keep information hidden from competitors. Whatever the reason it’s best to keep work related information off social media.

  1. Make your profile private

By turning your social media privacy on you can keep your profile hidden from employers, and reduce the risk of them seeing something they don’t like. According to a recent study by SafeShop, 66% of UK residents don’t have their social media privacy on, so if you want to change your settings, check out this guide how to make your Facebook and Twitter more private.

  1. Monitor your photos

When it comes to your reputation, you don’t want to paint the wrong picture, so discretion is advised when selecting the photos you want to share. But it’s not just the photos you post that you need to keep an eye on; any photos your friends may share will also show up on your profile.

  1. Hide inappropriate posts from friends

Friends can often post inappropriate content that we have no control of, but if that content includes you then you may need to hide these posts from the public. This is now possible thanks to Facebook’s new review feature that allows you to review posts once tagged, before they show up on your profile.

  1. Only follow or add friends who you know and trust 

Whilst some would argue it’s unfair, we’re often judged by who we associate with. For this reason and your general safety, it’s important to only accept friend requests from people who you actually know to ensure your reputation remains intact.

Andy Morgan

Web Marketing Officer

Leave a Reply