Starting out in PR and Marketing

Matthew Robinson graduated from the University of Exeter in 2014 with a First in History. He’s currently a Comms Consultant for digital PR agency TopLine Comms and its sister agency TopLine Film

Matthew Robinson, Exeter Alum, current Comms Consultant for TopLine Comms and TopLine Film

When I left university, I wasn’t totally convinced about what I wanted to do. Upon graduating, I lived in Japan for three months, which gave me some time to reflect on potential career options. I like to write, learn about different industries and cultures, and have been told that I’m a strategic thinker.

I quickly found myself working in PR and digital marketing and have found it to be an incredible learning experience. I’ve been exposed to the way different businesses work, have been taught how to successfully promote a brand, and have been supported to quickly take on significant levels of responsibility.

I would recommend that anyone who isn’t quite sure about what they want to do to consider working at a digital agency, simply because of the variety of different tasks and projects you’re given the chance to work on.

If you’re thinking about a career in PR and marketing, here’s some (hopefully) useful advice.

“Provided you don’t delete the entirety of your agency’s Google Drive or say something inappropriate to a client, trying things is the best way to learn.”

Go for smaller agencies

For all of the obvious reasons, the digital industry is growing in size and scope, so you’ll have lots of choice when it comes to roles to apply for. You could go in-house at a brand, or work at an agency. Both have their benefits, but agencies are typically the best place to start for newcomers because there are clearer career development opportunities. Bigger agencies can be tempting – they sometimes offer programmes, really good benefits packages and tend to draw people in with big name clients. And that’s fair enough – working with Spotify does sound cool.

But don’t systematically decide not to apply for smaller agencies. They’re great for career building, learning and taking on responsibility. Smaller teams mean there is nowhere to hide, and you’ll be thrown in at the deep end right from the start. It sounds daunting, but you’ll learn a lot and you’ll learn it quickly.

Likewise, don’t shy away from or dismiss entry level positions. A foot in the door is a great thing and if you do a good job, you can build a strong foundation for the future. I started as an assistant and within a year I was running client calls with CEOs. Within another couple I was building their communications strategies and even interviewing new hires.

Don’t try and specialise too soon

Careers are long, and unless AI takes over and we all start living lives of leisure, we’re going to be working for a long time. Get as much experience as you can right at the start, so that you have a choice of what to do a bit further on. Having varied experience will set you in good stead for the future – employers are unlikely to turn down a candidate who has had a lot of experience.

In addition, as PR becomes more digitally-focused, it has significantly overlapped with marketing disciplines like SEO and social media. So, taking a broader view of developing your digital skillset is a smart option early on in your career – you can always specialise later.

“Get involved in meetings and ask questions. Whenever we hire a graduate who asks what the jargon means or gives an opinion, it’s valued and respected.”

Try to get some experience before you graduate

A couple of weeks at a PR or marketing agency will give you a taste of working in that kind of environment. During a short internship you’ll probably get a chance to dip into some fundamentals of the profession: pitching, copywriting, reporting, client relations, and more. I chose to do a short internship before settling down in a permanent role, so I got a feel for what I could be doing permanently.

In addition, don’t discount the value of service industry jobs. I worked in a supermarket and made a point of mentioning it on my CV. And in fact, it put me in better stead when interviewing because it showed that I had a strong work ethic. It also showed I had customer-facing experience – demonstrating an instinct for dealing with people (sometimes in tricky situations) is invaluable in agency life.

It’s OK to make mistakes

When you do get your first job, try and be confident, get involved in meetings and ask questions. It took me a while to grow in confidence when I got my first job – but whenever we hire a graduate who asks what the jargon means or gives an opinion, it’s valued and respected. Try to get involved and don’t be too afraid of making a mistake.

Provided you don’t delete the entirety of your agency’s Google Drive or say something inappropriate to a client, trying things is the best way to learn.

Start reading

It’s hard to get to grips with PR and marketing before actually entering the industry, but you can definitely start reading trade magazines and blogs to get a better idea of it. If you’re interested, give our blog a read, or check out PR Week, Marketing Week, The Drum, Campaign and Search Engine Land. We’ve also put together a PR Masterclass specifically for beginners and graduates. It’ll help you get acquainted with everything from creating newsworthy stories to planning and running entire campaigns.

Take it from me – working for a creative agency, whether it specialises in PR, marketing, advertising, video production, or a combination thereof, is a great way to start your career. You’ll learn a lot, meet great people and learn management and communication skills that apply to other types of jobs (if you change your mind further down the road). Go with your gut and get applying for jobs – good luck!

Getting into Marine Conservation

Celine Gamble graduated from the University of Exeter, Penryn Campus, with an MSc in Conservation and Biodiversity, 2017. She currently works as the Native Oyster Network Coordinator (UK & Ireland). 

Celine Gamble, Exeter alum, and current Native Oyster Network Coordinator (UK & Ireland)

After graduation I worked within the Engagement team of the British Science Association. During which I worked on the annual British Science Festival as a Festival Officer. More recently I have started working for the Zoological Society of London (ZSL) in their Marine and Freshwater Department as a Project Coordinator for the newly formed Native Oyster Network (UK and Ireland). I’m very much enjoying the role so far, as it’s a good combination of conservation science and policy, networking, fieldwork and science communication.

I’ve always wanted to pursue a career in marine conservation, and during University I was drawn towards communicating science. Therefore a role where I can combine the two is perfect for me. The most enjoyable aspect of my current role is having the opportunity to visit native oyster restoration projects across the UK and Ireland, and be able to get out on the boat and assist with their fieldwork.

“My advice for anyone beginning a career within marine conservation would be to be persistent, and to be aware that it could take a few interviews and some time before landing your dream job.”

I enjoyed studying at the University of Exeter firstly due to the amazing location of the Penryn campus, with access to marine coastal habitat on its doorstep. And secondly due to the support and expertise of the lecturers in the Bioscience department.

I would say that being involved with extra-curricular opportunities, such as university societies and groups, helped build my independent working and confidence when delivering a project. I also found that modules such as Science in Society and Exploitation of the Sea, have been useful in terms of the science communication route that I’ve pursued.

The advice I would give to a current student, would be to throw yourself into extra-curricular opportunities and to research opportunities to volunteer for projects/ organisations that you’d hope to work for in the future. I would also say, don’t hold back from getting in touch with individuals who work in roles you’d like to see yourself in, as 9/10 times they will be more than happy to provide advice.

My current contract is for two years, after which I would hope to move into a manager role within a similar marine conservation project or organisation.

My advice for anyone beginning a career within marine conservation would be to be persistent, and to be aware that it could take a few interviews and some time before landing your “dream job”. But don’t let that put you off.

Getting into Radio

Annie Tricks graduated from the University of Exeter, Streatham Campus, with a 1st in BA Drama in 2018. She’s currently working as Campaign Executive at Global, and hosts The Grad Pod  

Annie Tricks, Exeter alum, Campaign Executive at Global, and podcaster

Whilst at University I threw myself into the societies. I always loved learning new skills and meeting new people, and many of the societies at Exeter provided this. In my First Year I remember throwing myself in perhaps a bit too much, but that’s always a good thing as you can work out what you’re truly interested in. One of my big loves were the three Xmedia societies, particularly Xpression, the student radio station. While growing up, radio was always in the background, but in my life Drama had always been in the foreground which is why I chose to study it at university. Nevertheless, the thought of getting involved in radio intrigued me, so I signed up to Xpression at the Freshers Fair.

Joining Xpression was one of the best steps I took during my time at Exeter. Not only was it great to learn how to control a radio desk and make my own radio show, but I also met so many interesting and exciting people from different degrees, who have now become my best friends. In my First Year I mainly worked on Xpression because I found it really enjoyable. I loved music, so got involved in the music team conducting interviews and helping out at various events. However, at the end of First Year I realised that I loved it more than a hobby, and began to consider it becoming my career.

“…there are parallels in terms of creativity and organisation which I learnt from my course. However the biggest contribution towards where I am now from my university life has to be Xpression.”

I knew radio was really hard to get into, and thought I had better start early, so I emailed a lot of local stations asking if I could get some work experience. This was really key in terms of getting to where I am now, as I threw myself into lots of different roles: promoting on the streets for Radio Exe, volunteering at events for the BBC, shadowing shows, writing bulletins, and editing interviews for Phonic FM. I tried to do as much as I could, as well as doing a lot for Xpression itself whilst being on the committee. I was then very fortunate to be given the contact details of a producer at Heart, and after getting in touch with him I landed a four month internship beginning at the start of Third Year.

The internship was extremely useful in terms of gaining experience. Not only did I learn how Global (who own Heart) worked in terms of programming, but I was involved in coming up with show ideas, editing promotional trails that went on air, and event managing when I helped out at their big Christmas Fair. I made many great contacts also, which enabled me to get where I am now; working for Global in Birmingham.

Although I’m not on the programming side yet, I’m very fortunate to be working for such a big radio company, especially straight out of University. I found out I got my job two days before Graduating which was incredible. I currently work as Campaign Executive, which involves helping coordinate various campaigns on air and online e.g. competitions, sponsorships etc.

Despite my job perhaps being far from my degree, there are parallels in terms of creativity and organisation which I learnt from my course. However the biggest contribution towards where I am now from my university life has to be Xpression. The support was amazing, and I would highly recommend anyone to join and throw themselves into such an incredibly encouraging environment.

Amy Magee – Creative Enterprise

This year, Amy Magee, a final year BSc Psychology student at The University of Exeter has been recognised for her impressive professional endeavours including the launch of her own company, Okulo Marketing and Design Ltd and her work in a range of sectors including television, finance and creative marketing. We spoke to Amy to hear about what she’s been doing and some of her professional highlights such as her design feature in the Art of Luxury magazine, as well as her plans for the future and any top tips for current students. 

Amy Magee, current BSc Psychology student at The University of Exeter and founder of Okulo Marketing and Design Ltd

Where did it all start?

It’s been a bit of a whirlwind these past four years – my initial desire to follow the clinical psychology route transformed into my fascination for consumer behaviour – quite simply I wanted to know why we do the things we do and how to use this in business. Since my first year I began exploring as many different industries as possible. I had my usual part-time supermarket job to keep me ticking over, but had also started to use my love for English to ghost-write blogs on the behalf of companies across the UK. I wrote for anyone from a famous hypnotist to plastic injection moulding companies (it was hard to make this sound interesting) – sometimes over 50 blogs a month which kept me busy alongside my studies!

Top tip: I suppose my top tip for anyone would be that you’ll be surprised how many things you can turn into a mini business. Say you have a knack for writing or you’re a great photographer, start by just asking people around you whether they need anyone to save them time by writing that blog or photographing an upcoming event. Once you have your first little portfolio, get out there and network (use LinkedIn too)!

What have you been up to alongside your degree?

As I was based in the South West for university, an opportunity arose towards the end of First Year for me to join the BBC as a runner for a Duran Duran concert at the Eden Project. From deciphering call sheets, to working with directors in the gallery truck (the truck full of screens behind the scenes) and learning to drive a saloon car (not fun to park), this job taught me to think quickly and to always be the person who uses your spare minute to ask your team if there’s anything that you can do to help. First impressions matter and this job ultimately led to me landing subsequent contracts with the BBC on a show called ‘Let it Shine’ with Gary Barlow and others throughout the year.

 Top tip: My top tip would be that various opportunities might come your way but it’s your job from then onwards to make a great first impression and utilise the stepping-stone to progress further.  

In second year, I wanted to learn more about the financial world and sought out some work experience in a London investment house called Octopus Investments. A year on, I was looking into financial advisory roles and studying for an R05 financial exam to break into the industry. I later found myself training with an international private wealth firm for two years alongside university, providing personal and business protection for various clients. However, finance ultimately taught me that, as an inherently creative individual, I crave environments that demand artistic and ambitious thinking where no day is the same. In fact, to this day I still have a £20 bet on with my sixth form art teacher who reckoned that I would eventually seek out a creative career despite me sternly sticking with the science route. It turns out he was right, but this is something only my work experience could teach me!

I spent my third year in an industrial marketing placement in Bristol where I had the opportunity to launch creative campaigns, manage their social media and blog platforms, liaise with external partners, and build a cohesive brand image online. I also self-taught a range of graphic design and videography skills – later filming and editing promotional videos for the company and producing their first brochures. These self-taught skills were ultimately the springboard to me later setting up my own business. I registered a company, Okulo Marketing Ltd, built my website and produced my business cards and went out to network. I now work with a range of interesting people including an ex-MI6 and Royal Navy fighter pilot and motivational speaker for whom I produce print media, websites and video showreels. I’ve also had my design for an international private wealth firm featured in the front of The Art of Luxury magazine and distributed to retailers such as Harrods, Selfridges, Fortnum & Mason and House of Fraser, with door drops to Canary Wharf and Mayfair.

 Top tip: Students at The University of Exeter will have a range of opportunities in the future, but what I found is that only by exploring all of these opportunities and industries fully do you really learn what you want – a career that draws not only on your skills, but also on your passions and interests is key in my opinion. Eventually, you’re most likely to seek it out anyway!

 It was these experiences along with my final year of psychology that really developed my knowledge and interest in consumer behaviour. I studied modules that would gear me towards a greater understanding of how businesses and brands can use knowledge about the consumer brain – including what it pays attention to and what it remembers – to build a memorable brand through advertising and increase product sales. I also learned a lot about how organisational psychology concepts can improve efficiency within the workplace. I have since completed my final year thesis on ways to increase sustainable consumer behaviour – in particular, how the notion of social “trends” can promote pro-environmental meat-reduced diets. The University of Exeter allowed me to apply my knowledge to a field I am interested in and gave me a range of opportunities, including the attainment of the Exeter Employability Award and the Exeter Leader Award, to propel my professional experiences. As my time at Exeter draws to a close, I look towards a creative career in London where I can put these past four years of experience to good use!

Final thoughts:

  • I would recommend utilising as many opportunities at the university as possible – make use of the Career Zone and any “refresher” courses (e.g. “refresh your maths skills” for recruitment aptitude tests)
  • If you have a clear picture of what you want to do – spend a few term summers gaining as much experience as possible. If, like many, you haven’t decided on a career yet, explore as many industries as you can. It will help move you closer to your chosen career!
  • For students looking to ‘set up shop’; develop your skills and interests and build a mini portfolio! A slick website can make for a good first impression – if you don’t know how to do this, sites like Squarespace are a good alternative! Head to networking events or professional events within your societies and always have your business cards to hand. Finally, do your market research and find out the appropriate rates for someone of your experience so you know where to place yourself in the market.

Risks and Opportunities

It’s Never Too Late… helps final-year Humanities students get advice from successful Exeter alumni, and showcases opportunities from the Career Zone.

Carly Turpin, Head of Talent Acquisition at Crowdcube, graduated from the University of Exeter with a Master of Arts, European Languages and Cultures in 2008. 

Carly Turpin, Head of Talent Acquisition at Crowdcube, and Exeter alumn

There isn’t one career path for everyone… your career can take a number of twists and turns before finding something you really enjoy and want to excel at, but don’t down play the skills you pick up, and the experiences you go through along the way.

I came to Exeter to study a Masters in European Languages and Cultures as I had my heart set on becoming a journalist, and thought that being a polyglot would help open a few doors. I had just completed a degree in Applied Foreign Languages in France and an internship at the Daily Mail, and a year out spent working in pubs in Andorra and Mallorca. However I quickly realised there was no way I could go back to an unpaid internship at a newspaper as I couldn’t afford to live in London.

I didn’t know what I wanted to do anymore. I’d talked about becoming a journalist since I was 12 years old and now I felt completely disillusioned with the industry having seen it firsthand, as well as unsure about my next move. I’d toyed with applying to the UN in translation roles, or joining an NGO. In the end I moved back home after completing my MA, did a ski season in the Alps and basically took my time deciding my next move. I still hadn’t even considered a career in HR or recruitment at this point.

“There isn’t one career path for everyone… your career can take a number of twists and turns before finding something you really enjoy and want to excel at, but don’t down play the skills you pick up, and the experiences you go through along the way.”

Over the next few years I worked in hospitality, got on a postgraduate scheme working for a small independent property firm in London, taught English to foreign students with TEFL, worked in asset management, worked in a French speaking customer support role for a major toy retailer, got a job as an office manager in the food and beverage industry, and ran a nightclub and pub with my now husband. Running a business without any prior experience was probably the most fun and challenging time of my life. We ended up closing the business after 4 years but as they say ‘one door closes and another opens.’ A recruiter approached me about joining a recruitment firm so I took the leap, and about 6 months in, along came Crowdcube. I instantly bought into their company mission and after placing 13 people into the team there, I took a risk and pitched myself into the business. I’d just turned 30 and things seemed to start clicking into place.

All of the aforementioned experiences enabled me to pick up and hone a host of skills such as communication, process management, basic accounting, human resources management, people management, market research, teaching and training, and develop resilience, work ethic, attention to detail, patience, adaptability, empathy and emotional intelligence among others. I also learnt a lot about myself, how I work best, what I value, and most importantly what I enjoy, which will help steer future career choices. But most importantly I learnt that hard work and the desire to keep learning will keep you moving forward.

So let’s fast forward almost 4 years… I’m the Head of Talent at Crowdcube and I’ve helped the business grow, managed a restructure, set up the whole recruitment and HR function, implemented systems and processes, spearheaded a values revamp, started tracking engagement and diversity and inclusion metrics to be able to create strategies to tackle these areas. I’m currently on maternity leave and still have so much to achieve to help the business continue to grow and be an exceptional place to work.

As I said at the beginning, I don’t believe in a career for life or in one set path and actually all of the experiences I have had to date have enabled me to develop skills that make me good at my job. I still have a lot to learn and who knows if I’ll still be in People Operations in 10 years time. I love what I do but the world of work is changing at such a pace that the real skill is being able to learn, to adapt, to try new things, and being able to competently explain the choices you’ve made, your achievements to date and the skills you’ve developed along your career journey. Don’t be afraid to take a few risks, who knows what doors will open!

Chance, Luck and Careers Fairs

Grace Chan graduated in BSc Geography from the University of Exeter, Tremough Campus in 2015. She’s currently an Asset Manager with Low Carbon

Grace Chan, Exeter Graduate, and Asset Manager with Low Carbon

Careers Fairs were something, that looking back, I should’ve participated in from the get-go. In my 3 years at University, I attended a single Careers Fair – one organised by the Geography Student-led Employability Committee, which I was a part of, and therefore needed to be there in any case.

This, however, set the trajectory of my career.

It was sometime in February in my final year, and I dropped in to check if everything was running smoothly. I made a few rounds to see if there were any employers who didn’t already have a crowd around them, so I could have a chat to find out more. I noticed a stand that wasn’t particularly busy, possibly due to the fact that as a renewable energy company, they stuck out amongst the other companies who were predominantly environmental consultancies. I wandered over to chat with them, not expecting anything – I’d always been under the impression that the renewable energy industry was very engineering-based, and not suitable for a Geography student like myself – but came away with a business card and email address to send my CV to after a 15-minute conversation.

The main person I was speaking to turned out to be the then-Operations Director of the company, and I was brought in for an interview straight after I sent across my CV. Following his recommendation, I was offered a job in the Planning Team at CleanEarth – before even graduating! Fast forward 4 years since meeting them at the Careers Fair, and I am now a Project Manager within the company, developing and planning for large-scale wind turbine projects in England, Wales and Scotland, with a number of impressive projects under my belt. I have recently begun the next chapter of my renewable energy journey and am working as an Asset Manager with Low Carbon, managing utility-scale solar PV farms across the UK.

Summer Recruitment Fair, Thursday 9 May 2019
11:00 to 14:00
The Forum, Streatham Campus

I would definitely advise students to attend any Careers Fairs they are able to, and to attend with an open mind. I had assumptions about the renewable energy industry that were completely proven wrong, just by chatting to the employer there. I never thought it was a suitable industry for myself, yet here I am. Spend a few minutes at each stand to find out more about their company and the industry they are in, you never know when you may have made the wrong assumptions!

I would recommend being generally inquisitive when chatting to employers – a Careers Fair is the best opportunity to find out more about a company, their culture, and what their roles entail on a day-to-day basis. It’s the information that cannot be found on a job description that you want to be finding out. As I knew nothing about the renewable energy industry, my chat helped me gain a much better understanding of the various roles and responsibilities that come into play in developing renewable energy projects. I found out that the skills I had picked up in my degree: data analysis, ArcGIS, environmental policy, to name a few, actually meant that I was well-placed for a role in renewable energy project development and planning.

If you are job hunting in your final year, or looking for a summer internship, I would recommend bringing along copies of your CV to the fairs and researching the employers that would be there. I came across my employer and fell into this industry by sheer chance, but you don’t need to leave it to luck.

Find out more about the Summer Recruitment Fair, and our others Fairs here.  

Starting a Career in International Politics

Jack Berringer graduated from the University of Exeter, Penryn Campus, with BA Politics in 2014. He’s currently a Parliamentary Assistant at the European Parliament, Brussels. 

Jack Berringer – Exeter graduate and current Parliamentary Assistant at the European Parliament, Brussels.

Since graduation I have been working in the European Parliament, first as an intern before being promoted to an assistant. I initially worked for an MEP from the East Midlands region focusing on regional development policy, which interested me after studying on the Penryn campus and seeing how the funding had such a positive impact on the local area. My MEP was then elected to the House of Commons in the 2017 General Election and I moved to another MEP, this time representing the South West, working on environmental policy. It’s a fascinating policy area as it’s so broad and you’re constantly learning new things and seeing the ways in which technology is being used to combat the effects of climate change. Also in the past year I’ve started studying part-time at KU Leuven for a Master’s degree in Economics and will complete my studies there in June 2019.

“For anybody wishing to pursue a career in politics abroad I would simply recommend that you throw your name into the hat and go for it… You have absolutely nothing to lose from sending in an application and, if you are lucky enough to be offered an interview or job, just take it one step at a time.”

For me working in EU affairs was a natural progression having studied politics and written my dissertation on the EU accession process. I had also always harboured the ambition of working abroad, so as soon as I saw the opportunity to move to Brussels I jumped at the chance. The thing I find most enjoyable about my job is being in a truly cosmopolitan work environment. On an average day I will speak to people from perhaps 10 different countries and it’s always interesting to talk about what’s happening in our respective countries and the effects that these events are having. For me it’s also very cool to be able to say that you work on creating EU legislation.

My favourite thing about studying at Exeter was the people I found myself surrounded by, both students and lecturers alike. Being on the Penryn campus and having a smaller group of students added to the experience. I think we bonded massively as a group and the fact that lecturers were able to perhaps give us a bit more face time individually, if required, was also a major benefit.

Looking at the league tables I knew that Exeter was one of the 10 best universities at which to study Politics when I was applying, and that was naturally something I considered. When visited the campus I was really impressed by how modern the teaching facilities and accommodation was and this just reinforced my feeling that I wanted to study there if I got the necessary grades.

“It may sound obvious but write your thesis on an area you would like to work in. It means you may get the opportunity to meet people in the industry and make contacts prior to graduation…”

For anybody wishing to pursue a career in politics abroad I would simply recommend that you throw your name into the hat and go for it, no matter how nervous you might be about the idea of leaving family/friends behind. You have absolutely nothing to lose from sending in an application and, if you are lucky enough to be offered an interview or job, just take it one step at a time. Living in a country forces you out of your comfort zone, no matter how extroverted you are, and when you add to that the fact that you can learn other languages which improves your employability and experience other cultures I really cannot see a downside.

In the future I hope to continue working in the environmental side of business, hopefully using the Master’s degree I am studying for, and move to another country before coming back to the UK.

It may sound obvious but write your thesis on an area you would like to work in. It means you may get the opportunity to meet people in the industry and make contacts prior to graduation and, even if your dissertation does not require meeting with people from industry, it will show your interest to potential employers when looking for a job further down the line.

Enter… Pathways!

Sarah Hunt – Exeter student, Pathways participant, writer of Sk8er Boi.

Sarah Hunt is a Liberal Arts student based on the Streatham Campus. 

Jumping straight into the job market can seem pretty scary, right?

Before last year, I had this vague idea that marketing might be my career of choice, but I couldn’t say for sure. I had a few bits of work experience, but I wasn’t studying for a marketing degree, so most of the theory went straight over my head. Not only was I worried that I wouldn’t have a strong grad scheme application, but I was also concerned that, in a workplace, I’d be doing a whole lot more sinking than swimming. Basically, I needed some metaphorical armbands, and I needed them quick.

Enter… Pathways!

Summer is the opportunity to break free from university, to go out and live our best lives. That’s why a three-month summer internship can seem daunting; you go straight from exams into an even more testing environment.

Pathways is different. You don’t have to give up your whole summer, and in return for spending two weeks in a structured scheme, you get peace of mind that you’ve gained a fabulous lilo of information and experience to keep you afloat during application season and in jobs. It means you can chill when you’re bobbing around the pool just two weeks later.

“Pathways is different… in return for spending two weeks in a structured scheme, you get peace of mind that you’ve gained a fabulous lilo of information and experience to keep you afloat during application season.”

So, what is Pathways?

Pathways is a careers scheme run by the University of Exeter. It’s designed to take in those who are interested in a career in a certain discipline, and boost their knowledge, training and inspiration.

Week one is an intense learning week. You participate in talks from professionals, training sessions, Q&As and a project that’s presented in front of industry professionals. It covers loads of ground in your discipline – for instance, in Pathways to Marketing, we covered sports marketing, PR, agencies, digital, data, business-to-business and heritage, to name just a few. All in one week. There was no hanging around, let me tell you that.

Week two is totally different. You are sent off into the wide world to try out what you’ve learned at a business related to your area of interest within your discipline. Here, you do a one-week internship, getting to know the ropes, meet the people and prove to yourself that you’ve got what it takes for a career in this industry. It’s the perfect taster; short, intense and varied, because those supervising you are always keen to get you as involved as possible. For me, I went to HoneyBe Creative – a small marketing company in Exeter, where I increased the number of employees by half! I learned loads in just one week, and was able to ask my questions and improve my performance while I was there.

What did I get out of it?

SO MUCH, is the short answer.

The longer answer is that, because it comes from the Uni, Pathways is structured to give you the best start you could possibly get in your career of choice. Whereas other internships might expect me to basically already be a pro, I needed only passion to get onto the Pathways scheme, and came out of it with increased knowledge, confidence to apply to grad schemes, and a load more passion that resulted from the fab experiences I’d had.

But y’all want concrete facts, don’t you? OK. Here’s what I’ve gained from it:

  • I now know terminology that will get me through applications.
  • I can discuss important marketing debates that affect companies, like GDPR.
  • I know how to approach a marketing project and what makes it run smoothly.
  • I can pinpoint the specialist area of marketing I want to go into.
  • I know exactly how to improve my copywriting, thanks to my internship.
  • I’ve boosted my confidence in a workplace environment.
  • I’ve got two new things to put on my CV (the scheme, plus the internship).
  • I have new friends who I can ask for advice as we head towards the same career goals.

And that’s all from one intense, two-week course.

“Pathways is realistic, informative and gives you the breadth of information that even a whole summer stuck in one office couldn’t give you.”

I’d recommend Pathways, 100%. But who should do it?

I used to love those personality finder games in kids’ magazines. The ones that were like ‘Which 2000s pop diva are you?’ Avril Lavigne, but that’s not my point.

My point is that there isn’t one type of person who needs to do Pathways. There’s more than one route to get there (just like getting to Avril Lavigne). So, Pathways is for you if:

  • You’re someone who has a vague idea of what career path you want to take. Why? Pathways will give you the knowledge that you need to make a more informed decision.
  • You’re looking for an internship that’s going to be intense, supportive and really teach you things. Why? Pathways guarantees you an internship and guides the internship providers to making your week there beneficial to your career progression. So, basically, no more tea-making.
  • You want to boost your CV to prep you for grad scheme applications. Why? Pathways gives you two solid items to put on your CV, and a huge number of experiences to draw on for those pesky ‘Talk about a time when…’ interview questions.

Those are just three examples, but Pathways is open to anyone at Exeter (and Penryn), and I truly believe that it can benefit anyone and everyone towards making good career choices in the future.

Basically, I think you should apply. And they didn’t even ask me to say that.

There’s a wide variety of Pathway disciplines and talks from people who are specialists in those areas. If you’re not into marketing, there’s everything from politics to culture and heritage, and loads more.

Pathways is realistic, informative and gives you the breadth of information that even a whole summer stuck in one office couldn’t give you. For me, the most important part was that it gave me confidence to know that this is the right career path for me. For others, it may be the experience that helps them turn around and go in a different direction. Ultimately, Pathways is out to help you achieve the best for your future. It definitely did for me.


The details…

Applications open until 24 February 2019 Shortlisted students will then be invited to an assessment centre where the final selection of candidates to go forward to the training internship stage will be decided.  Assessment Centres will take place towards the end of March before the end of term.

Employer led training will be from 17-20 June 2019

Paid internship from 24-28 June 2019

Pathways are available in a number of flavours this year… ‘Arts, Culture and Heritage’, ‘Charity and Development’, ‘Digital Innovation’, ‘International Trade’, ‘Marketing’, ‘Politics and Government’, and ‘Sport and Health’.

Make Your Experience Work

Jess Franks graduated from the University of Exeter in 2018 with a BSc in Business Economics WIE. She’s currently working in Client Relationship for BlackRock. Jess talked to us about making her time at Exeter work for her. 

Jess Franks, Client Relationship for BlackRock, and Exeter Graduate

Morgan Stanley stood out at the Careers and Placement Fair because of its culture; opening my eyes to the opportunities in Investment Banking outside of the ‘front office’ trading roles. Having expressed an interest in the Operations division, the team set up a trial insight week for me and another Exeter student. I was fast-tracked, and secured a Placement Scheme prior to coming back to University in my Second Year.

At Morgan Stanley I was awarded ‘Campus Ambassador of the Year’ for my commitment towards promoting the organisation at Exeter. In support of the company’s core value of ‘Giving Back’ I volunteered for a day at Great Ormond Street Hospital, and ran my first half marathon for the charity, raising over £800. This helped me realise that I wanted to be part of an organisation which was both intellectually stimulating, but also gave back to society.

“The Career Zone’s services – ranging from Employer Events, Panel Sessions and the Mentor Scheme has undoubtedly helped guide me to a destination… I’m very thankful to all the team for helping make my career aspirations a reality.”

Whilst I thoroughly enjoyed my year at Morgan Stanley, I knew I wanted to work in a sector which combined the client-facing experiences I had at PwC with the finance knowledge I’d gained. I took part in the Career Mentor Scheme where my mentor encouraged me to look into Asset Management. I realised that I preferred the ‘buy side’ work which is built on developing long-term client relationships, rather than the ‘sell side’ which is focused more on short-term work.

I successfully applied to BlackRock’s summer internship programme in the Client Relationship Management division – spanning from departments dealing with Central Banks to Charities. I enjoyed being in the Asset Management division where I observed fund managers who were managing portfolios and actively taking investment decisions.

After the internship I was offered a graduate role at BlackRock in the same Client Relationship department – a role I find very exciting. I get to work closely with insurance companies yet also follow what’s going on in the rest of the global economy at a macro scale, and the value of constantly innovating fits with my ethos of continuous improvement and development.

The Career Zone’s services – ranging from Employer Events, Panel Sessions and the Mentor Scheme has undoubtedly helped guide me to a destination I’m thoroughly looking forward to entering. I’m going to be able to contribute to an expanding business, work with impressive clients and give back to society. An induction of two weeks in New York with BlackRock is a dream come true and I’m very thankful to all the team at the Career Zone for helping make my career aspirations a reality.

One Step at a Time

Rowanna Smith is a Careers Consultant based on the Streatham Campus. 

Rowanna Smith, Careers Consultant

TIME – it’s a funny thing. I bet if you look back at your study here at Exeter it’ll feel like it’s flown by, but remembering your first few days arriving on campus it probably feels like a lifetime ago!

Keeping perspective is therefore quite tricky when the goal posts keep moving – completing your first Autumn Term had once seemed like a fantastic challenge, getting a particular grade may have been a goal, now ‘what are you going to do after graduation?’ seems to be the only focus.

So at this particular crossroads, it’s really good to pause – TAKE TIME. Be proud of what you’ve achieved; the friends you’ve made, the fun you’ve had, the struggles you’ve overcome, all that you’ve learned.

A few moments of reflection can really help you to be aware of where you are, and create a new horizon. Making use of the range of services available through the Career Zone after graduation can help you to clarify your next journey and support you to reach your next goal.

Some of you may be feeling completely lost about what you want to do, and seeing friends advancing with clear plans while you may be heading home can feel quite isolating.  Fast Forward provides a full list of careers-related services available to everyone long after graduation.  You can book onto our career webinars if there is anything you want to catch up on, as well as gain support from finding work, to helping you to work out what you want to do next.  You can book 1:1 Careers Appointments to discuss your circumstances over Skype, Phone or face to face – a chat with a Careers Consultant can certainly help you stay connected and keep you on track.

*tick tock tick tock*

If you’ve planned to take some time out, perhaps travelling for a season, we can still support you via Skype, no matter the TIME ZONE, and even help you to find graduate opportunities abroad, or make plans for your return.

For those of you that may be anxious that your ideal plans haven’t yet come to fruition; be assured that we are still available to support you. I’m a firm believer in the word ‘yet’.  If you feel you’ve failed, change your perspective… you just haven’t reached your goal yet!  You can still have applications and CVs reviewed via Skype with the Career Zone, and talk to a Careers Consultant about targeting different employers or different types of work if your goals have changed.  You are still eligible to make use of The eXepert scheme which can put you in contact with University alumni to get advice on how to enter a chosen sector, occupation or company; extending your professional network.  So stay resilient, and remember that a detour to reach the summit can sometimes offer the best views!  You still have PLENTY OF TIME!

Finally, if you’re keen to prepare for your new job and want to do some personal development before you start, then making good use of My Career Zone Digital offers some excellent online training.  There is also support on creating your LinkedIn profile, and developing your professional networks.

So no matter quite where you are on your career journey, we have a range of opportunities available. Let us help you reach your destination, ONE STEP AT A TIME!