Marketing and the Web Team

The Marketing team has pushed for an integrated system where we house all programme and module information. Current challenges for the team include not knowing when changes to programmes and modules have occurred and not knowing which source of information is the most up to date. This makes maintaining marketing information about our programmes time consuming and challenging. It is hoped that CRIATE will enable the University to communicate its programmes professionally, accurately and within the law.
Benefits to the Marketing Office and Web Team include:
o Reduced administrative time required to check marketing communications, including modules and programme information
o Reduced time required to update website information with content being pulled through directly from the database
o Improved programme approval process reducing capacity currently required to find out about new programmes for marketing information

We hope that this will improve prospective student satisfaction through improved accuracy in programme information and timeliness of information.


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