Posts Tagged ‘Student Recruitment’

Marketing Update

1 Comment »

The Marketing Team on the project team have been looking at how we are going to use the information stored in the iPaMs database, and making it fit for purpose.  The Marketing Team need to be able to confirm information at the earliest stages of development of a programme as we’re communicating with prospective students well in advance of programme start dates. We’re predominantly concerned with web pages for prospective students, but College Web Marketing Officers who are part of our wider team, will potentially be required to amend information published to current students: it’s the visibility of the website which often prompts the required change.

Key developments we are currently undertaking include:

  • Working on the Programme template, keeping in mind what we want to use the information for.  For example, we have suggested that we want a separate Marketing field to list the discipline area the programme falls into.  We discussed pulling the field from SITS, but it was decided that this doesn’t necessarily map onto our discipline/subject list, therefore is one is not fit for our purposes.  We are also keen to have a separate programme description field which we can amend to ensure the information follows our University style guidelines, and is suitable for a prospective student, as well as other audiences who may be seeking information on our website.
  • Amending and creating module descriptions which will be able to publish directly to the website.  In the 9k fee environment, it will be increasingly important for prospective students to know the details of what they will be studying.  Although we provide information at the moment, the iPaMs database will allow us to provide consistent information in a consistent format which can be easily understood by prospective students.  The amends can range from ensuring we are following the University-set style guidelines, to writing a new module description where none exists.  Currently the spreadsheet of modules has 903 modules from the College of Humanities and the College of Social Science and International Studies which have been added to iPaMs, but this is constantly growing as more modules are added by the team, and the colleges.

Postgraduate Study Site

No Comments »

The Marketing Office is working with the web team to consider the presentation of postgraduate programme and module information on our website. Although not in scope of the CRIATE project itself we can see some real business benefits which will support student recruitment at the University of Exeter. We are conducting research which will help us to understand to what extent the current set up is meeting the requirements of the key audience – prospective students – and how we can improve the content and navigation of the current pages to better support postgraduate recruitment. This information will then be used to plan how we will pull through information from the CRIATE project to our website. A similar project will run in conjunction for undergraduate programmes.