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Exeter-based start-up is Born Global business winner

A business based at the University of Exeter’s Innovation Centre has won the inaugural Born Global business competition, beating 90 other companies from across the South West in a bid to find the best business idea with global potential.

Fantasy Shopper was crowned GWE Business West’s Born Global Business 2011 in front of an audience of 100 leading international business experts, mentors and investment angels.

Chris Prescott and Daniel Noz from Fantasy Shopper won over the competition judges at the grand final with their innovative multi-platform social shopping game. They received a prize of £20,000 in cash plus a range of bespoke PR, investment readiness and export business services.

The duo have been based at Exeter’s Innovation Centre for the past six months and although they are still at pre-launch stage, winning the competition will give a real boost to their ambitions.

“The judges thought that their business idea was extremely innovative with huge global potential,” said Robin Jackson, Exeter’s Innovation Centre Director.

“They were up against some strong competition but were able to demonstrate a strong business plan which is both ambitious and achievable. We are happy to be supporting them on their business journey.”

Born Global 2011 was launched by GWE Business West to find the best new business idea in the South West with the potential to go global. More than 90 applicants pitched propositions in the early stages of the competition at auditions in Bristol, Bath, Exeter and Gloucestershire. 30 applicants were shortlisted from auditions and this number was whittled down to 15 who were invited to re-present at the Grand Final on March 1st.

Posted by Robin Jackson, Director of the Innovation Centre