Category Archives: Advertising, Marketing and PR

Student Case Study: Education Incubator

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Name of Student: Holly Frostwick 

Degree Subject: FCH Mathematics and Philosophy 

Job Title: ChatGPT Intern 

Company Name: Education Incubator 

Description of Organisation:  

The Education Incubator aims to be innovative in all aspects of its work, providing a space for staff and students to build communities around new projects that deliver lasting change at the University of Exeter. 

The ChatGTP project will assess the potential benefits and challenges of the proliferation of AI text generators for higher education. It will draw on the experiences of staff, students and the broader University of Exeter community to determine the nature of any new problems confronting the university and innovative strategies to make the most of the potential these new tools offer while minimising the threats. 

Type of Internship:   

Student Campus Partnership (SCP) | Employer Engagement & Student Employment | University of Exeter  

What were your key duties and responsibilities during your internship? 

Key responsibilities for me included managing social media (Instagram) for the project, writing blog posts, helping set up workshops, as well as reviewing recordings of workshop. Also, I will be part of the report writing.

What was your biggest achievement on your internship? 

My biggest achievement was creating and managing the project’s social media. This allowed me to develop my graphic design skills; being part of the project’s workshops made me more confident in my abilities, as well as helping widen my perspective on this area; I will be part of writing the resultant report for this project which I anticipate will also improve my confidence in my written communication as I develop my abilities for technical writing. 

Skills Learnt:  

  • Communication 
  • Teamwork and Collaboration 
  • Ability to Work Under Pressure 
  • Organisation 
  • Time and Workload Management 
  • Degree Specific – report writing, copy writing 

Attributes Developed: 

  • Confidence 
  • Work Ethic 

Your message to other students considering a similar job role, organisation or sector? 

This was a great experience to work in an area I’m really passionate in. The workshops which the project ran provided a great opportunity to speak to loads of people about their opinions, and as a result deepened my understanding and opinions. 

Employer Case Study: Devon County Council

Name of Organisation: Devon County Council: Communications Team  

Description of Organisation:  

At Devon County Council, they work to improve life across Devon for everyone. They want to create a place that people enjoy living in, as well as a place where people enjoy working. Every day, everyone who works there is making an impact and able to see the differences that they make to the people of Devon.At Devon County Council, they do everything they can to support staff and help grow their careers. Devon County Council and its staff seek to eliminate discrimination, advance equality and foster good relations. 

Name of Employer: Julia Hulland 

Job Title: Senior Communications Officer 

Internship Scheme used:  

The Graduate Business Partnership Scheme (GBP) | Employer Engagement & Student Employment | University of Exeter 

Feedback: 

“Seeing Hannah’s confidence increase during her time with us was very satisfying. She has some great ideas but had been reluctant to speak up in meetings and put her thoughts across. I hope she leaves us with a lot more faith in her own ability.”

“It has been an excellent experience and we are pleased to have been able to support another University of Exeter graduate in their first job. Unfortunately, our current budget pressures meant we were unable to offer Hannah an extension or full-time role with us, but this is absolutely not a reflection of her ability or suitability. We are very pleased that Hannah has secured a full time, permanent communications role in London. “

Employer Case Study: The Falmouth Distilling Co

Name of Organisation: The Falmouth Distilling Co 

Description of Organisation:  

A distillery on the Cornish coast creating multi-award winning small-batch spirits designed to enjoy in favourite company. With backgrounds in cheffing, science and design, their gins are uniquely distilled with fresh and foraged botanicals, with a focus on incredible flavour, sustainability, and careful craftsmanship. 

Name of Employer: Daisy Hillier 

Job Title: Director 

Internship Scheme used:  

Student Business Partnership (SBP) |Employer Engagement & Student Employment | University of Exeter 

Feedback: 

“It was Francesca’s responsibility to produce comprehensive sales and marketing data on our own company and market research on others, to understand the size of market. Also, to understand weaknesses of Lovedays and where we should be positioning ourselves. 

She provided really valuable research into our customer base which we can use to better inform our marketing. 

Francesca was an absolute joy to work with, we would employ her in an instant if we had a role for her. She’s clever, self-motivated and has a real desire to be helpful and learn.” 

 Student Quote –  

“My internship has been eye-opening, exciting, and intriguing. I have loved every minute! The work I have undertaken has really assisted my development of organisation (working alongside my degree), IT skills, and general development of understanding what tasks may be given in a sales and marketing position.”

Read Francescas Student Case Study: https://blogs.exeter.ac.uk/internships/student-case-study-the-falmouth-distilling-co/ 

Employer Case Study: University of Exeter, College of Engineering, Mathematics and Physical Sciences 

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Name of Organisation: University of Exeter, College of Engineering, Mathematics and Physical Sciences 

Description of Organisation:  

This project focuses on the co-creation of virtual field trip environments within the Renewable Energy discipline, and aims to research the efficacy of these in facilitating participation in field trip activities for those unable to attend sites in person. 

Name of Employer: David Trudgeon 

Job Title: Postdoctoral Research Fellow 

Internship Scheme used:  

Student Campus Partnership (SCP) | Employer Engagement & Student Employment | University of Exeter  

Feedback: 

“The focus was predominantly on marketing / advertising the project to undergraduate students to engage them with the co-creational aspects of the project. Rebecca successfully produced high quality materials for this purpose and provided additional avenues for communication to widen the student audience. 

Her biggest achievement was producing high quality advertising materials in a timely manner and managing time to work flexibly to meet both the needs of the project and undergraduate study. 

Rebecca was very professional and able to effectively carry out all tasks required. Support and guidance from the Internships Team were excellent throughout.” 

Student Case Study: The Falmouth Distilling Co

Name of Student: Francesca Whetstone 

Degree Subject: Law with Business 

Job Title: Sales Intern 

Company Name: The Falmouth Distilling Co 

Description of Organisation:  

The Falmouth Distilling Co is a distillery on the Cornish coast creating multi-award winning small-batch spirits designed to enjoy in favourite company. With backgrounds in cheffing, science and design, their gins are uniquely distilled with fresh and foraged botanicals, with a focus on incredible flavour, sustainability, and careful craftsmanship. 

 Type of Internship:   

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key duties and responsibilities were market research into repeat customers and gaining understanding of customer base. I also completed detailed research into competitors, looking at customer journeys. 

What was your biggest achievement on your internship? 

My biggest achievement was completing a market research report which helped me develop new reporting skills as well as greater business awareness. 

Were there any challenges and how did you overcome these?  

I felt quite overwhelmed at first as I didn’t feel like I had the relevant experience to produce the report. 

Skills Learnt:  

  • Communication 
  • Ability to Work Under Pressure 
  • Organisation 
  • Time and Work Load Management 
  • Strategic Planning 
  • Researching  

Attributes Developed: 

  • Confidence 
  • Motivation 
  • Initiative 
  • Personal Awareness 
  • Creative Thinking  
  • Independence 
  • Work Ethic 

Your message to other students considering a similar job role, organisation or sector? 

“My internship has been eye-opening, exciting, and intriguing. I have loved every minute! The work I have undertaken has really assisted my development of organisation (working alongside my degree), IT skills, and general development of understanding what tasks may be given in a sales and marketing position.

I was given a thorough brief, which I have been supported by Ruth, Daisy and Chloe to meet. They have been a pleasure to work alongside and have been so supportive of any ideas I had. It has helped me to understand where I might see my career path direction, whilst fulfilling an interest of mine – the distilling process!” 

Student Case Study: Exeter Communities Together

Name of Student: Jian Zhang Poon 

Degree Subject: Bsc Management and Marketing WIE

Job Title:  Project Coordinator Intern 

Company Name: Exeter Communities Together 

Description of Organisation:  

Exeter Communities Together (ECT) represents the coming together of a partnership of seven grassroots organisations, many of which have been run on a voluntary basis by community members, with the overarching aim of enabling Black, Asian and minority ethnic residents in Exeter to have a voice and increased visibility in the wider community.  

ECT will contribute to improving the health and well-being of ethnic minority communities and society as a whole by developing, as a partnership, shared knowledge and understanding, building sympathy and reducing fear between Black, Asian and minority ethnic communities and the indigenous population and reducing social isolation. 

A key objective for ECT is to improve health and well-being for the City as a whole and to spread this benefit more widely in Devon. In this we are supported by Exeter City Council and Devon County Council. 

Type of Internship:   

Student Campus Partnership (SCP) | Employer Engagement & Student Employment | University of Exeter  

What were your key duties and responsibilities during your internship? 

My key duties and responsibilities were designing posters, emailing partners, organising events, and doing minutes in board meetings. 

What was your biggest achievement on your internship? 

My biggest achievement was holding 5 events with over 100 attendees, and increasing social media platforms following. 

Were there any challenges and how did you overcome these?  

The biggest challenge for me was working for a very small company so my role held more responsibility. 

Skills Learnt:  

  • Communication 
  • Teamwork and Collaboration 
  • Organisation 
  • Strategic Planning 
  • IT 
  • Networking 
  • Assessing and Managing Risk 

 

 Attributes Developed: 

  • Confidence 
  • Initiative 
  • Perseverance 
  • Creative Thinking 
  • Cultural Awareness 
  • Personal Awareness 

 

Your message to other students considering a similar job role, organisation or sector? 

“Working for my first internship in the UK was a valuable experience; I learned a lot about how to actually put my marketing knowledge to use while learning how to work in a professional environment and for a non-profit. It was challenging as I was in charge of the whole marketing side of the company as my superior was on maternity leave. However, I got to learn and design marketing materials really quickly after knowing what each partner wanted specifically. I have gained knowledge from fellow interns as well as my boss and have learnt a lot from this experience.” 

Student Case Study: The Miniature Pony Centre

 

 

 

 

 

 

 

 

Name of Student: Olivia Townend 

Degree Subject: Liberal Arts 

Job Title: Social Media and Marketing Creator 

Company Name: Miniature Pony Center 

Description of Organisation:  

The Miniature Pony Center is a farm-based tourist attraction based on the edge of the Dartmoor National Park. They predominantly have miniature Shetlands and miniature horses. As well as several other animals including mammoth donkey, heavy horses, micro pigs, sheep, goats, foals and other horse breeds. They run daily activities including pony rides, grooming and talks. Also, they offer birthday parties and pony club days and run special events during the season. 

Type of Internship:  

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key responsibilities included creating content for Social Media sites such as TikTok, Facebook and Instagram. 

What was your biggest achievement on your internship? 

I managed to organise and facilitate a successful PR visit. 

Skills Learnt:  

  • Communication 
  • Teamwork and Collaboration 
  • Customer Service 
  • Organisation 
  • Time and Work Load Management 
  • Strategic Planning 

Attributes Developed: 

  • Confidence 
  • Creative thinking 
  • Independence 
  • Work Ethic 

Your message to other students considering a similar job role, organisation or sector? 

“My internship was very useful to me, as I haven’t had many chances to try work in fields outside of hospitality. It gave me a chance to put my interest in marketing to the test so that I have a broader knowledge and experience before I begin applying for jobs as I leave university.” 

“Furthermore, I have since taken the knowledge and skills on to apply for another internship (now completed) which I gained due to the knowledge I gained from this.” 

 

Student Case Study: The Nest Southwest CIC

Name of Student: Millie Graves 

Degree Subject: BSc Management with Marketing WIE 

Job Title: Social Media Coordinator and Analyser 

Company Name: The Nest Southwest CIC 

Description of Organisation:  

The Nest Southwest is a not-for-profit, social enterprise, community interest company. It was set up in Devon by local women to support other women and girls through the major life transitions of menstruation, pregnancy, birth and menopause by providing social, emotional and informational support. The organisation is mainly volunteer led with three directors, and a team of volunteers helping run support groups.

Type of Internship:  

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key responsibilities included managing The Nest’s social media channels (Facebook and Instagram). Also, I created an online shop to help generate some revenue for The Nest, and creating downloadable products to be sold on that shop 

What was your biggest achievement on your internship? 

My biggest achievement during my internship was creating an online shop from scratch, alongside creating downloadable products to be sold on the shop. 

Skills Learnt: (Change as appropriate) 

  • Communication 
  • Organisation 
  • Time and Work Load Management 

Attributes Developed: 

  • Confidence 
  • Motivation 
  • Independence 

Your message to other students considering a similar job role, organisation or sector? 

“My internship with The Nest Southwest CIC enabled me to greatly develop my social media management skills, requiring me to plan content, create that content using Canva, and then schedule it using Meta Business Suite. Having had this experience, I now feel much more confident in applying to similar roles.

Employer Quote and Link to Case Study:

“It has been great having Yasmeen support our social media. Her eye for detail and research into topics to add to our social media pages has created a lot of useful resources we will continue to refer back to.”

Employer Case Study: The University of Exeter

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Name of Organisation: University of Exeter 

Description of Organisation:  

At the University of Exeter they want to make the exceptional happen and have a real and lasting  impact on the world around them. They are already firmly at the forefront of universities worldwide and  their ambition is to increase that position, particularly as a Global 100 institution. They challenge them  talented students to achieve more than they ever thought possible and recruit the very best people  from around the world to reach greater heights in research excellence, innovation, and impact. 

Name of Employer: Louise Vennells 

Job Title: Senior Press and Media Manager 

Internship Scheme used:  

The Graduate Business Partnership Scheme (GBP) | Employer Engagement & Student Employment | University of Exeter 

Feedback: 

“Molly was a highly valued member of the team who calmly orchestrated a number of challenging projects. She was extremely efficient, and routinely delivered beyond expectation, particularly for an intern.” 

“There was no room for improvement – Molly was fantastic.” 

Employer Case Study: The Nest Southwest

Name of Organisation: The Nest Southwest CIC 

Description of Organisation:  The Nest Southwest is a not-for-profit, social enterprise, community interest company. It was set up in Devon by local women to support other women and girls through the major life transitions of menstruation, pregnancy, birth and menopause by providing social, emotional and informational support.

They hold peer support groups,  run workshops, courses  and hold training sessions. They also hire out birth equipment and books.

Their organisation is mainly volunteer led with three directors, and a team volunteers helping run support groups. Our active groups are a weekly Pregnancy & Wellbeing group and a monthly Homebirth Support group as well as hire of birth pools and equipment. Last year they launched their first menstruation course, training a cohort of volunteers to become ‘Menstruation Transitioneers’ who went into schools and youth groups to work with young people. They want to develop this project this term. They also run a Menopause support group.

Name of Employer:  Hazel Acland 

Job Title: Co-Director 

Internship Scheme used: 

Employer Subsidies – Access to Internships | Employer Engagement & Student Employment | University of Exeter  

Feedback: 

“It has been great having Yasmeen support our social media. Her eye for detail and research into topics to add to our social media pages has created a lot of useful resources we will continue to refer back to.