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February, 2013 - Matthew Rusk

Week Eight

Student business of the week was certainly Jamie Wild Sculptures established by third year business management student Jamie Wild! A passionate artist Jamie started designing sculptures during his A Levels before being asked to produce commission pieces for friends and family. As the business grew the projects got lager, now Jamie is aiming to go part-time post graduation to pursue his hobby!

Crashing Boar – Jamie Wild Sculpture

I also met with Rishabh who had an innovative idea within the city distribution networks, combining green power with time-sharing driving – I will keep you updated when we can release more info, but very exciting!

Here up at the Innovation Centre I occasionally meet Exeter alumni, this time former music student Chris dropped in to gather advice on his now wedding composition business idea – a cracking concept we discussed profiling his client and where to find there.

Quickly we found that for a personalised organ composition for a wedding we are talking about clients in the top 5% of most lavish wedding ceremonies in the UK, therefore rather than accessing these clients through wedding trade fairs where the chances of meeting a client are too small we used a pivot technique to focus Chris’s business on building relationships with high-end wedding planners who might be interested in providing this additional service.

Here at MGR Music things have been bubbling along nicely, hiring a new teacher in Sheffield while expanding into Oxford and Hull with new guitar websites! I now have over 45 websites covering almost every city in the UK and things are really starting to hot up as more teachers are signed up! Exciting times!

Connect with Matthew via LinkedIn or check out Matthew’s latest entrepreurial project, creating a whisky subscription gift service to deliver monthly drams through your letterbox.

Posted under Guitar Lessons London, Jamie Wild Sculptures, MGR Music, SEiR

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Matthew Rusk on February 24, 2013

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Week Seven

Wow, what a week! I met eight students with business ideas in a jam packed few days, before heading off to Instabear’s launch party on the Saturday! The Polaroid Instagram printing service will be live very shortly so make sure you sign up here!

A highlight of the week was sitting down with the Young Ones co-founder Chris Rea to talk about how he can move the business from the UK’s top selling university inspired Onesie company to the new university outfitters, competing against the likes of Jack Wills, Superdry and Topman.

With some great products in the line-up to be released over the summer & the possibility that the Young One team will go full time next year watch this space, you might just be seeing a new high-street clothing brand being born!

Young Ones – one of Exeter University’s top exports!

Another highlight of the week was meeting Tom, a first year student who had started a soap business early last year to win a bet against his friend. Having sold his own brand of soap on London stalls, generating a more than decent income, he is now preparing to launch his second business in Exeter! What this will be we let you know as soon as we can! I also met with a student who has a cracking idea for a new piece of skiing equipment, top secrete at the moment but once they are ready to go public you will hear more about it hear first! Additionally there were a few other pipeline businesses ideas this week that the Innovation Centre will help to incubate and develop over the next few months before their launch – I will keep you updated!

If you have a business idea, no matter how early come an visit us on campus up at the Innovation Centre!

My week away from the SEiR role saw the launch of Guitar Lessons Coventry, Guitar Lessons Plymouth and Singing Lessons Leeds thanks to my fantastic team of copywriters, while I began to start the process of hiring teachers for the Guitar Lessons Norwich and Guitar Lessons Belfast websites respectively. With enquiries coming in from all over the network guitar, singing and piano websites I am trying to hirer teachers as quickly as I can to fulfil them!

Hindered slightly however by having an excruciatingly painful back I was reminded not to work too hard, seriously I have met so many people in their mid-40s that have made millions and burned out, damaging their health irretrievably in the process. It is very easy to work too hard on your own business, while juggling a degree, social relationships, other part time jobs, yet you can’t buy your health back once you made your money – live in the present & chill!

Connect with Matthew via LinkedIn or check out his whisky box subscription website, his latest entrepreneurial project.

Posted under Innovation Centre, Instabear, Young Ones

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Matthew Rusk on February 17, 2013

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Week Six

The SetSquared Xing event held at the University of Surrey was unquestionably the highlight of this week. After an inopportune 5am start Exeter university’s crack team of six of our best entrepreneurs and I headed off to Guilford to join forces with entrepreneurs from Bath, Southampton, Bristol and Surrey to take part in a regional business challenge.

The day was a resounding success, with each mixed university team being given a business idea to develop over four hours before pitching it back to a pool of Dragon’s Den style judges. While the students were split up to network and build teams with talented students drawn across the globe to our five universities, the Student Entrepreneurs in Residence (the equivalent position to mine) of each of the five universities were placed into a team – this was a hilarious (mis)decision!

Instantly getting on famously it created a fantastic day of socialising, networking and business development – with the students coming away having experienced first hand some of the critical aspects of turning an idea into a business model.

SETsquared Xing challenge

With three of the Exeter students winning big money prizes during the event’s finale – a share in the £1,500 awarded on the day to entrepreneurial students – we returned back to Exeter. The message of the day was certainly focused on teams and the importance of building the right team, one where getting the right personalities has more of an impact on team productivity than hiring on qualification.

Understanding this is vital for new businesses as hiring the wrong second, third or forth employee in your organisation might be the direct reason for your business failing. Lucky after some horror stories from former Kauffman Scholar Alistair Shepherd we will be thinking twice before we recruit again!

After meeting several student businesses during my drop sessions including JD Solis, e-Book gifting and Instabear – who are launching extremely soon – I went to meet local lawyer Dominic Hollingsworth of Kitsons.

Part of my role this year is to build up a network of external professional services to help aid student business development, this includes reaching out to legal, accountancy and bank firms to build relationships that students can benefit from. The meeting was a great success and I am proud to say we have Kitsons on board for legal support for university entrepreneurs!

At MGR Music I hired another teacher, a university of Exeter student and piano wizard Callum Henry for the Piano Lessons Exeter website, while the business expanded into Leicester and Cambridge.

Being the first week in the month the money for the previous months lesson commissions came in, up 8.25% percent in January from December! The Guitar Lessons London website is also coming together behind the scenes, ready for its big launch on the 17th April 2013! Check out the screenshots below…

Guitar Lessons London – development screenshot!

Connect with Matthew via LinkedIn or check out his monthly whisky subscription business.

Posted under Guitar Lessons London, Instabear, JD Solis, Kauffman Scholarship, SEiR, SetSquared, Student Businesses

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Matthew Rusk on February 9, 2013

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Week Five

This week started with a conference held up at the Innovation Centre to promote one of the best scholarship courses I have ever heard of! The Kauffman Scholarship is a fully funded 15-month programme to develop a scalable technology business, with 6 months in the US studying at Harvard, Stanford and MIT – some of top business institutions in the world.

Alistair Shepherd, a former Kaufmann Scholar and current business owner of Saberr, was our keynotes speaker inspiring 12 final year students to go on and apply! You can still apply for this fantastic opportunity, as well as find our more about the scholarship, here (closing date 22 February 2013).

Kauffman Scholarship – the best scholarship I have ever heard of!

After talking with BBC Radio Devon on Tuesday I caught up with Jon Mills to talk about his t-shirt business Mammal Swag. The fantastic animal designs, including “the gangsta hippo”, “the chap chimp” and “the shellsuit stag”, all drawn and designed by Jon himself have seen the business take off on campus over the last few months. Regularly on sale in the forum as well as online Mammal Swag will be looking to overcome the challenges of scaling up their operation from a local to national business over the next few months. This is no easy task!

Mammal Swag – clothing that will bite!

I also caught up with Exeter Entrepreneurs Society president Edward Noel who had the great news that the yearly Exeter Apprentice Competition will go head this year as planned! With ten teams of four students being given £100 start up investment each, as well as a month to make as much money as they can, the event is often one of the highlights of Exeter’s entrepreneurial calendar.

The competition has seen some great business ideas, from university branded pint glasses that won in the first year to selling risky underwear with Exeter slogans on! To apply to be part of the competition simply get in contact with EES on their Facebook page.

Here at MGR Music I am pleased to let you know we hired another two teachers this week! Oscar Charles, a first year University of Exeter student has accepted the role as the Drum Lessons Exeter teacher. While up in Bristol I have started working with Steph Hodges as the Singing Lessons Bristol singing teacher!

This week also saw me try and get in contact with teachers in for the Singing Lessons Cardiff and Guitar Lessons Peterborough websites – having set up a few meetings, we will see how well I have done over the next few weeks! Fingers crossed!

I have also hired another student to help write copy for the singing websites – if you are interested in getting involved connect with me via LinkedIn or visit WhiskySubscription.com to join Matthew’s monthly online whisky club to talk with likeminded entrepreneurs.

Drum Lessons Exeter

Oscar Charles – our new drum teacher!

Posted under Guitar Lessons London, Kauffman Scholarship, Mammal Swag

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Matthew Rusk on February 1, 2013

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