Evaluating Online Outreach During a Global Health Pandemic

It is fair to say that I did not expect to be writing a blog post under this title back in the early weeks and months of 2020, when the weather was terrible and we gleefully shared space and germs. But on reflection, the first part of the title ‘Evaluating online outreach’ should not be so surprising. The transposition of information and guidance for applicants to higher education from face to face settings – such as in schools, on campus or at events – to a virtual setting has been a possibility for a long time. Universities across the world have engaged in remote education practices for some time.  Yet, it has taken the second part of this title ‘a global health pandemic’ to really throw university outreach into the online landscape, and in the case of 2020, to fend for itself. This has forced widening participation, outreach and recruitment teams into new and innovative – and digital – ways of working, and as a consequence has demanded that the evaluations of those activities respond in step. Read More