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Archive for June 19th, 2011

The Fear of the Fairtrade Consumer – An Informed Guess on a Form of Consumer Anxiety, Post-colonial Guilt and Anti-conquest

06.19.2011 · Posted in Uncategorized

[Presentation at the Research Workshop “Emerging Issues in Uncertainty and Ethical Consumption”, 13th June 2011, University of Glasgow]  pdf Why Fairtradeand Fear? When first encountering the concept of consumer anxiety in connection with fair trade I was sceptical: It seemed all too vague and not quite clear what consumers are afraid of. The uncertainties said ...

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