Sufi Ethics and the Spirits of Consumerism – A Preliminary Suggestion
just out in Marketing Theory pre-published open access version pdf available here abstract In this speculative comment I will suggest that, in analogy with Colin Campbell’s argument regarding the Romantic Ethic and the spirit of modern consumerism, there is prima facie evidence that there is also an elective affinity between Sufi-infused Islamic religiosity and the emergent Muslim consumerisms, ...