Well it’s been a busy week for mobile. Google has finally released it’s much talked about phone, the Nexus One, together with much hype, a fair bit of criticism and the odd court case – odd being the operant word, perhaps opportunistic might be closer to the truth.
Meanwhile over at the Consumer Electronic Show Microsoft have been talking about their new tablet devices, hoping to upstage Apple, who are rumoured to be unveling their own device later in the year, perhaps as soon as the end of this month.
Whatever Apple have up their sleeve, those in the know are sure that the iSlate (or whatever it will be called) is bound to come with something innovative that will once again turn the worlds attention back to Apple. And from the look of some very fresh statistics it could be very timely. A new survey from Change Wave Research is showing a dramatic shift in user demand, with many more people keen to switch to Google’s Android mobile phone system than was previously the case.
Google are rumoured themselves to be working on more tablet style devices, as well as more Android phones. It seems the battle lines have been drawn for 2010 between the three big players, and they’ve been drawn in the mobile space. Should be an interesting year.
Here at Exeter the Web Innovation Project has had it’s eye on mobile for some time now, so we’re comfortable that we’re ahead of the game somewhat and well placed to respond to any changes. We know that mobile access to our sites is at present a relatively tiny 1% of all audiences – though that still means tens of thousands of visitors a year, so not an audience we can lightly dismiss. We’re actively exploring new ways to serve these visitors, and making sure that they can make the most of mobile browsing and services – but more of that another time.
P.S. Spot of discloure – as someone who’s just bought a Nexus One, I’m leaning Android’s way right now. But I’m sure my Apple wielding colleague will be more than a counter to any bias that I might unwittingly interject 🙂