A quick post about mobile web statistics. I’ve been keeping an eye on mobile web use for many months now, in order to inform mobile strategy more widely. Been an interesting 15 months. Here’s the picture (quite literally!) right now:
Android continues its strong growth, mainly eating into the iPod and iPhone share. Symbian continues to decline, Blackberry grows slowly and Windows – well, I’m only bothering to track those devices which actually matter. Windows figures are far too low to even think about right now. As for the iPad, after inital strong sales it looks very much like it’s plateauing, suggesting that those who are going to buy have done so. Note that analytics data is not clever enough as yet to look at the tablet market more widely, but that is changing.
One more caveat – mobile visits still only accounting for about 2% of total visits, so whilst a growing area this is still a tiny proportion of overall web traffic.