Here is the latest data on mobile access to the University of Exeter websites.
It looks very much like the introduction of iPad2 at the end of March has galvanised the Apple marketshare, reversing the previous trend for Android adoption.
This is somewhat surprising given reports from sector observers. The recent Gartner report put global Android market share at 36%, whilst another report from Kantar Worldpanel also showed a different picture, indicating that Android has increased its market share in Great Britain to 37.4% whilst iOS’s market share had shrunk to 22.0%.
Early data for June seems to show a return to the previous pattern, with Android once again increasing, so this might simply be an iPad effect due to Apple’s release of its updated iPad 2.
Whilst it’s clear that iOS has huge lead over competing products in terms of our existing students, it is very hard to predict whether or not this will continue. Trends in this data and reports from elsewhere in the sector do suggest that people are increasingly adopting Android mobile devices, but it is at least possible, if not probable, that our own demographic currently have a particular desire for iOS products.
In either case, Android users certainly make up a significant share of mobile users, and any mobile developments should therefore ensure that they do not bias unfairly towards iOS devices.