Here are the mobile access stats up to June 2011.
This seems to show a slight return to previous trends, with Android increasing its market share once more, though iPhone share has also increased. With the new iPhone 5 apparently not due until later in the year – something of a break from tradition for Apple – it will be interesting to see how well the existing iPhones can compete without a new product over the coming months. One thing seems for sure – the other players in this market continue to see their share eroded.
Up to now I’ve been tracking visits rather than unique visitors, but seeing how mobile is quite a personal thing, and in these early days still possibly something of a geeky indulgence for some, I decided to create the same chart based on unique visitor data rather than visits. For those not familiar with these terms, ‘visits’ would show the same person using the site several times in one day on several occasions as several visits, whereas ‘visitors’ tries to narrow that down to the individual doing the browsing, and hence record only one ‘visitor’ during that day not lots of visitors. Think of it as how much use is being made of each type of device (visits) versus how many people are using each type of device (visitors). It’s quite tricky for stats to get to this level of accuracy, and you have to accept that there may be a margin of error. Nonetheless it’s quite revealing:
Although the overall shape is very similar it shows some striking differences, specifically in the amount of use of Blackberry and Symbian devices. We can deduce that there is a smaller percentage of users for both Blackberry and Symbian devices who tend to be much more active users overall. It also drops the overall percentage of both iPhone and Android users, suggesting that for these groups there are more people with the devices but they are not making as much use as Blackberry and Symbian users are. Finally we can see for iPad that again there are a smaller number of more active users, especially in June 2011.