Alumni Profile – André Luis Martins Filho, Co-Founder and Head of Product at Uello

André Luis Martins Filho studied Bsc Engineering and Management at the University of Exeter on a 1 year exchange program, Graduating in 2016. He is the Co-Founder and Head of Product at Uello

André Luis Martins Filho, University of Exeter alumni, and Co-Founder and Head of Product at Uello

What have you been doing since leaving Exeter, and what are you doing now? 

As soon as I left Exeter, I came back to Brazil and co-founded Uello, a logistics tech startup. Going straight from the University to founding a startup is not your usual career path, and it has been very demanding. We began as a company of just 2 people sitting in a co-working space, validating the business model. Today we have over 90 employees, 10,000+registered drivers, and have delivered over 2 million packages in Brazil with an innovative business model revolving around the gig economy and technology. When you found a startup, you have to do a little bit of everything from carrying boxes in warehouses and delivering packages to modelling the business plan, planning budgets and building operational processes. Today, I lead the product division of the company and am responsible for identifying, prioritizing and delivering technology and product enhancements.

“When you found a startup, you have to do a little bit of everything from carrying boxes in warehouses and delivering packages to modelling the business plan, planning budgets and building operational processes.”

Why did you choose this career? And what do you enjoy most about your work?

I always liked doing things differently than expected. At Exeter, for example, I sought out experiences that I would have never had in Brazil, such as being a part of the Rifle Club. Many of my friends and classmates from University were seeking out careers in banking, corporate or consulting, but I wanted a different experience. What I enjoy most about my work is how much ownership I have. I am a part of every major decision that the company makes and am involved in every step in a way it would take me years to achieve had I followed a more traditional career path. I also like the fact that I can look back and be proud of how much we built from scratch; it is very satisfying and keeps me going even in the hardest times.

What did you enjoy most about your programme and what was the biggest highlight?

I have always been a very practical person; I prefer to get my hands dirty and actually execute rather than just study. The Engineering and Management course provided me with several opportunities to visit actual companies and see our studies in action and being implemented. My final paper, which I wrote under the tutelage of Prof Voicu Ion Sucala, was a wonderful experience exactly for this reason. I got to work with a metal manufacturing company directly and simulate their processes in different scenarios. It was great to present my results and to know they would be used to generate positive results for a real company. I left wanting to experience that again with more intensity.

What did you enjoy most about studying here?

I enjoyed how international my experience in Exeter was. I got to meet people from all over the world, to live among them, and learn a lot from them. It expanded my horizons a lot.

“What I enjoy most about my work is how much ownership I have. I am a part of every major decision that the company makes and am involved in every step in a way it would take me years to achieve had I followed a more traditional career path.”

Why did you choose to study at Exeter?

The University of Exeter was one of the most prestigious and recognized universities available within the scholarship programme I was a part of. At the time, though I was studying engineering, I very much wanted to pursue a career in business. The Engineering and Management course seemed like a great fit for what I wanted, and my experience at Exeter and how it has influenced me since underscores how great that choice has been for me.

What skills and experiences have been most useful for your career?

In an early stage startup everyone has to be generalist to some extent. There are just not enough people to have specialization. So I think that being able to navigate through most areas of a business whilst not necessarily being a specialist in any was invaluable. Courses like Business, Engineering and Management and others provide the necessary knowledge to become that generalist. For a startup, being tech savvy enough to communicate with and understand software engineers and other people in more technical fields is also critical. The rest is drive, dedication, and hard work.

“For a startup, being tech savvy enough to communicate with and understand software engineers and other people in more technical fields is also critical. The rest is drive, dedication, and hard work.”

What advice would you give to a current student who wishes to pursue your career?

Find a company with a mission and identity to which you connect completely. You are going to be working a lot and facing difficult odds, so there has to be a lot of drive, motivation, and eagerness to make this work. This only happens when there is fit between you and what the company represents. Also, don’t be afraid to take risks, especially in the beginning of your career because it only gets harder to take those risks later.

What are your plans for the future?

I fell in love with the startup and innovation environment. I plan to keep with it, either growing Uello beyond and beyond or helping other companies navigate through their journey.

A virtual internship during lockdown

Georgia Humbert is a 2nd Year Business and Management with Industrial Experience (at Warner Bros). 

Georgia Humbert, 2nd Year Business and Management with Industrial Experience (at Warner Bros), working from home on her internship.

I’m on my 7th month of an internship with a web design company with whom I started in October 2019. I found the marketing internship through My Career Zone, and the experience has been amazing for developing my workplace skills, and has shown me where my strengths and weaknesses lie. I would really recommend everyone to consider doing one! I have the aim of working in either the fashion or the entertainment industry, so wanted to explore if marketing would suit me as a potential long-term career. My time with (subsidiary company of has been really valuable for this and, as a result, have just secured a third year placement in marketing. Furthermore, it has provided me with clarity that creativity is one of my strengths and something I enjoy applying to my work, so I intend to pursue creative roles moving forward. Prior to the internship I had started a hand painted wall art business

and have subsequently found my own ways of marketing it, so it’s been great to push myself to go about things slightly differently, and I have learnt skills I will carry over to my personal work.

For everyone doing a term time internship, we all know that juggling lectures, assignments, societies, as well as this regular commitment can have its challenges. But now, working from home due to the Covid-19 lockdown is a new one to overcome. As I started the internship a while before lockdown, I have had to change from working in an office once a week to homeworking, a change that seemed a bit daunting. I have a desk at home which I work from and I structure my day as I would if I was going to the office. Despite the big adjustment I would say it’s nice to skip the long commute to Torquay! This means I wake up with time to get ready so I can start at 9am and take a lunch break as I would normally. I find that I tend to take more breaks in the day at home because my family is there, so I usually make up for it by working a bit later into the early evening. I find this actually helps my productivity because breaks help me to stay motivated and alert.

Luckily for me, the team at are really supportive and as a web-based company, pretty much all my work can be done remotely. The marketing team is very small with just three of us so it’s easy to stay in contact, mostly through email or Trello. Because of the nature of my work, which is often content creation or routine tasks, plus how we use online task managers, we didn’t often have meetings in the office so this hasn’t been a problem since lockdown measures.

The original plan was for me to work in the office for a whole week in April, after which I would finish my internship, but since lock down we have decided it would be more useful for the company if I stuck to working one day per week. It will be strange to finish the internship remotely after working in the office for a few months, but the change has been another learning experience in terms of being adaptive and organised to work independently.

If you are currently doing a term-time internship from home, here are some things I’ve learned from the transition which might help you:

Make sure you have all the resources you need

One of the main things to consider if you’re used to working in an office is transferring all the files, passwords you’ll need etc. It’s probably a good idea to ask your manager to do the transfer of essential data to you; for me that was email passwords and social media logins. I had a bit of a struggle to set up my work email from home but once it was managed it has been a lot easier to stay in contact with the rest of the company (Thunderbird is a great desktop app for this).

You might need to change how you are allocated tasks 

Since I started at we have used Trello as a tool for my managers to give me tasks online, allowing us to all see my progress. If you are used to chatting to your supervisor about being given jobs to do, suggesting this could be a good idea as it is really clear and easy to use plus you can add attachments and messages. It will probably be useful to your manager at this time in particular, if you can get on with your tasks without having to constantly communicate, and this is a great way to do that.

Get used to working independently 

As said before, every working environment is different, but if you run out of jobs to do it’s a good idea to have a list of other things to be getting along with without needing to be asked. For example, I have set up a Pinterest account for so I can spend time managing that. If you’re stuck for ideas, competitor research and new marketing ideas never go amiss! We have a routine of procedure for my colleagues to give me feedback, via either email or Trello, the week after I send it; this way we all know what time frames to expect and I can access all the feedback online.

Don’t worry too much and keep in contact 

Checking in with your supervisor regularly with any questions or concerns is great for everyone, so they know how best to support you and can get a heads-up if things aren’t going to plan. It is understandable that the transition can take a bit of time to get used to, but the more you work independently the easier it becomes!

Creative Business

Emma Hooton graduated from the University of Exeter in 1993 and now runs Studio Hooton an interior design studio based in Winchester

Emma Hooton – Exeter Alumn and owner of Studio Hooton

I remember my time at Exeter in the nineties fondly – it was an idyllic place to study with a great sense of community on and off campus – you’d always see a friendly face when you walked to lectures.  The social life was fantastic too, with some of my favourite memories being fun gatherings in students’ cottages in the depths of the surrounding countryside or down on the coast at weekends.

I started my Classics degree whilst settling in to Hope Hall and absolutely loved the variety it gave me from philosophy and poetry to art and architecture, all of which appealed to my creative side which I went on to develop in my career.

It wasn’t a typical career path in that I came out of my degree without a clear plan which seems to be part of the journey as you find your way to where you want to be.  I worked in a consumer PR agency in Covent Garden as my first job before moving onto sales and recruitment roles as they seemed to suit my nature, working with people in fast paced environments and jetting around the city.

“I learnt so much from my time at Exeter, not just about the inspirational world of Classics, but also independence, confidence and self-motivation which have stood me in good stead for setting up and running my own business.”

I then decided to take a year out travelling in my late twenties which I still value as one of my greatest experiences and it seems more and more that it really doesn’t matter when you take your gap year these days, post-university is as acceptable and beforehand.

It was in my early 30s that I decided to undertake a year’s diploma at KLC, one of the best interior design colleges in London.  This was to help me firm up my pathway into the industry which was helped by a prestigious Exeter degree.

Following my design course I consolidated my CV with experience at a top interior designer in London where I learnt so much about running a business and the design world I was entering into.

One of Studio Hooton’s design projects

After around 3 years I decided to set up my own practice here in Winchester 8 years ago and have a team of five talented people working with me.  Establishing your own business can be challenging but it’s ultimately very rewarding and overall a lot of fun, especially in the creative industry.

We work on big country house projects across Hampshire, Berkshire, Surrey and London and often these are historic with classical elements of the ancient architecture I learned about at Exeter, so it gave me a good grounding of knowledge for the buildings we are working on every day.

The business is going strong and we are all passionate about the designs we are carrying out, from the very technical lighting drawings to the all-important furniture and furnishings.  We love working with people and reaching the full potential of properties, both old and new.

I learnt so much from my time at Exeter, not just about the inspirational world of Classics, but also independence, confidence and self-motivation which have stood me in good stead for setting up and running my own business.

Tips for setting up your own creative business:

  • Network locally and online – Instagram is one of the best platforms for creatives
  • Ask for advice from suppliers and craftsmen you work with – there is so much you can learn from collaborating
  • Constantly work on evolving your design work to stay fresh and at the top of the market

If you’re interested in setting up your own business while you’re a student the Think Try Do team will be able to help.

Be More Than Your Degree

Be More Than Your Degree

The core of your experience at Exeter is always going to be about academia, but extra-curricular activity is crucial to your personal development and employability.

Be More Than Your Degree showcases the incredible depth of ‘extra stuff’ you can get involved with at University, enriching your experience and helping you get the absolute most out of your time at Exeter.

From Monday 1 to Friday 5 October in the Forum Street, Streatham Campus, find out how we can help maximise your potential through ‘Making a Difference’, gaining ‘Experience’ and ‘Career Support’. You can speak to the professionals and find out what is on offer and ask all the questions you need to, in order to figure out what to do next.

Ready to get inspired?

Katherine Giff, BA English Graduate and Talent and Music intern at MTV

Katherine Giff – BA English Graduate 

“During my time at Exeter I joined XpressionFM, Expose and PearShaped Music Magazine. I chose these societies because I love music and wanted to try music journalism and radio. These societies helped me with my writing, gave me a taste of deadlines and introduced me to so many people. My role in XpressionFM forced me to think creatively as I had to come up with new concepts for our shows and live events, and taught me how to work in a team without my experience in these societies, I would not have got my current job as Talent and Music intern at MTV. Interviewers love to ask questions about when you have worked in a team, overcome difficulties etc. and every example I gave related to my societies. There are some parts of my job now that build on what I learnt in these societies, and I’m always grateful that I threw myself in, and would encourage everyone else to do so, too.”

Alex Somervell (right) started ‘One Third Stories’ whilst studying International Relations and Languages at Exeter

Alex Somervell established his own language learning business ‘One Third Stories’ whilst studying for his degree in International Relations and Languages. 

One Third Stories uses a concept developed by Alex and his business partner Jonny Pryn known as The Clockwork Methodology® which creates bedtime stories in the form of a book and app that starts in English and ends in a different language by gradually introducing words in the target language, delivered as part of a monthly subscription box.

Think: Try: Do was the first bit of support we received in the form of both mentoring and funding” said Alex. The pair also featured on the TV program Dragons den however declined their backing. Peter Jones valued their business at £300,000 and wanted 20% of their margins.

One Third Stories is now worth £2.6 million.

We look forward to meeting you at Be More Than Your Degree, and did we mention there’s free cake? #BMTYD

James Priday – From Undergrad to CEO

James Priday graduated from the University of Exeter in 2011, and is currently the MD at Prydis Wealth and CEO of P1 Investment Management

James Priday, MD at Prydis Wealth, and CEO of P1 Investment Management

After graduating with a First in BA Accounting and Finance, I was invited by the University to stay on for a year to complete a Masters in the same subject and to teach undergraduate accountancy. This meant I could not only get a free Masters degree, but I would also be paid to teach at a University – fantastic at 21 years old! This was an opportunity I therefore enthusiastically took up. However, I had to give up a position in the Corporate Finance team at EY which I had already been offered. This was a decision that I didn’t take lightly but is one I now know was very much the right thing for me to do. At that point I didn’t know if I wanted a career at a big firm, or if I wanted to find my own path; either within smaller companies or my own business. Either way, both degrees would set me up very well for the future.

“I genuinely believe that the base knowledge, skills, and contacts I made at Exeter were the springboard to all of the things I have gone on to do.”

While at University I had also set up my own business developing fitness products. I did this with the help of the University’s Innovation Centre (now Think, Try, Do). The skills I learnt through that process have proved invaluable.

I have to admit; I didn’t have the usual University life. The social side didn’t interest me much, and I was more focused on getting ahead in life. That was far more important to me at that stage. Because of this, I was also completing professional qualifications alongside my degree, and before I had finished at Uni, I was qualified as an investment manager with the Chartered Institute for Securities and Investment (CISI), and as a financial adviser with the Chartered Insurance Institute (CII).

When I came to finishing the Masters, it had become clear to me that I needed to have full control over my future, and therefore a career at a big firm was not for me. I had a conversation with my father and brother that would change the course of my life.

My brother had just come out of PWC as a Chartered Tax Adviser and started working with my father, who had a small accountancy and financial advisory business. We as a family took the decision that my brother would take over the accountancy firm, and I would take over the financial advisory side, allowing my father to step back from the day-to-day business operations, and enable us to inject some fresh energy and ideas into the business.

We quickly rebranded the firm, and set-up a law firm to complement our accountancy and financial advisory activities. This was only possible because the rules changed in 2012, allowing non-lawyers to own a law firm. During this time I also obtained regulatory permission for the financial advisory business to manage investments. These two developments allowed us to serve clients internally across a number of areas, which was, and I believe still is, something unique in the UK. The new group is called Prydis.

Since 2012, we have grown the business six-fold, with 75 staff and four offices. I have also moved our investment management activities into a separate company, P1 Investment Management. P1 serves not only our clients, but also the clients of other financial advisory firms. Additionally, I have developed a consumer-facing online investment platform, Strawberry Invest, and a new financial advisory offering, Financial Solutions.

Life has turned complicated, but exciting and rewarding. I genuinely believe that the base knowledge, skills, and contacts I made at Exeter University were the springboard to all of the things I have gone on to do.

Entrepreneurial Skills in the Workplace and Beyond

When we talk about skills like creative planning, sustainability, project management and corporate social responsibility it’s easy to think that these skills are only needed if you’re starting your own business. However, evidence has proven that this isn’t the case and that more and more market-leading businesses are employing graduates that can demonstrate these skills in the workplace; we call this ‘intrapreneurship’. Tom Crosswell, Enterprise GBP tells us more.

Think Try Do
Think Try Do

The Think, Try, Do programme is there to help you develop these essential skills. Through workshops, guest speakers, panel discussions and more, the programme helps guide you through our three stages: Think – what are these skills and how do we put them into practice within the workplace and outside of it? Try – One to one meetings with advisors to help you develop a start-up idea and competitions that allow you to try out the skills developed in the previous stage. Do – meet other budding entrepreneurs, bespoke in-house business support and access to funding to fuel your start up. Think, Try, Do sessions also count towards your Exeter Award so you really do get the most out of every session. You can find out more about Think, Try, Do and book yourself onto a session by visiting our microsite at

This week is Global Entrepreneurship Week, thousands of events and competitions will be run across over one hundred countries, the sheer scale of the week really goes to show just how important these skills are to universities and businesses. Think, Try, Do will be running numerous sessions, workshops and a panel discussion throughout the week and there’s something on offer for everyone.

Ever thought about starting your own website? Join us on Tuesday and Wednesday evening when we will be hosting Dan Wiseman of Webwise media, an expert in web design and e-commerce. Want to hear about how entrepreneurial skills have impacted our alumni in their start-up journeys or their work with businesses? Come along to our panel discussion with speakers including General Manager of Deliveroo, Jeremey Rawlinson, Venture Capitalist Richard Blakesley plus more to be confirmed. The talk will be followed by a Q&A and the opportunity to network. You can check out the full list of events by clicking here.

The week culminates with the second Exeter Start-up Weekend and Global Battle. Over 54 hours you have the chance to pitch and work on your start-up idea alongside technologists, entrepreneurs, designers, developers and other experts to work on providing real solutions to the world’s problems. There are a wealth of prizes on offer and expert help at hand to make sure that you can make the most of this exciting opportunity. Interested? Click on the here to find out more and book your place.

Getting into the charity sector as a journalist – Five things I’ve learnt

Trina Wallace
Trina Wallace

Trina Wallace is a freelance charity copywriter and journalist, and an Exeter alum. 

Excitement. Fear. Curiosity. Apprehension. These were just some of the feelings I had when I graduated from Exeter University in 2001 with a degree in English studies. My university years were fantastic. I made new friends, gained amazing memories and learnt so much about life. After graduation, I wondered what lay ahead.

I knew I wanted to be a journalist, but how would I get there – and what would I write about? More than 15 years on, I work as a freelance journalist and copywriter in the charity sector, which I love. Here are some of the things I’ve learnt in my career since I graduated.

Vocational training is fun and makes you stand out. When you’ve finished three or four years of undergraduate study, you might not be up for more education. But if you want to be a journalist, I really recommend doing further training. Journalism is a craft and getting a good grounding in solid journalistic news and feature writing principles is crucial.

I did a postgraduate diploma in magazine journalism at Cardiff University, a great course. The training is more practical than academic, so I felt like I was moving forward. If I need help with work these days, I always look for people who have a journalism qualification.

“There are challenges but being your own boss means you get to choose who you work with and when, and you can fit your job around your life rather than the other way around.”

Work out what you don’t want to write about. I did some shifts at a popular woman’s weekly which involved interviewing people and telling their ‘real life’ stories. For me, that felt uncomfortable. Vulnerable people were paid to tell their heart-wrenching stories and I didn’t think they were supported enough before or after sharing them.

This experience helped me to figure out that I wanted to work in the charity sector. I enjoy interviewing and helping people tell their stories to make change happen. So in the charity sector, I specialise in interviewing the people charities support.

Charities need staff who come from outside the sector. It’s lovely working in the charity sector where people really care about what they do. Often, staff move from one charity to another which is brilliant as it means expertise is shared in the sector. But I do think charities benefit from employing staff with experience of the commercial sector because they have a different perspective. Journalists can bring that eye for finding a story to charities which helps them to reach more people.

Being your own boss is possible. I have worked as a features writer for business and lifestyle magazines and as an editor for a copywriting agency. At the agency, I was also an account manager for charity clients. It taught me about business as well as writing and helped me to return to the idea I’d had when I was younger about being my own boss. I always admired the freedom my dad had being self-employed, ­yet careers advisers never mentioned the option of being your own boss. But it really is an option and journalism is a perfect freelance career. There are challenges but being your own boss means you get to choose who you work with and when, and you can fit your job around your life rather than the other way around.

Journalism is evolving and journalists need to too. Many printed newspapers and magazines have closed which is sad. Now, more people are reading content online. So journalists have to keep their training up to date so they know about everything from search engine optimisation to creating videos. It’s a move to creating content, not just words. If you want to go into journalism, I’d bear this in mind when you’re considering work placements, training and jobs.

Find out more about me on my website