Stay on These Roads

A Note from Tim (Global Systems Institute Director)

I have been hunting high and low for examples of positive tipping points towards sustainability. Collaborating with Simon Sharpe in the UK Cabinet Office COP26 team we recently showed  a clear tipping point in the uptake of electric vehicles in Norway – where they cost the same to buy as a petrol or diesel car thanks to policy incentives. But it turns out there is more to this story than enlightened top-down governance. My train of thought was happily disrupted on discovering Robbie Andrew’s twitter thread  showing how pop band A-ha played a decisive role in introducing electric car incentives in Norway. It beautifully illustrates how apparently small actions can lead to transformative social and technological change. We all need to stay on these roads, or rather join A-ha and Norway on them.

Posted 18/03/2021

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