Social identity and Privacy

The aim of our research on identity and privacy is to examine how psychological identities affect privacy concerns and privacy behaviour, particularly with regards to digital technologies . We will use a mixed-methods approach, including qualitative, experimental and naturally occurring data.

Privacy Paradox and Social Identity Salience

The privacy paradox suggests that we are disclosing more private information in informal contexts, such as informal-looking websites that are rated as less secure, than in formal contexts, such as on formal-looking websites that are generally rated to be more secure. However, self-categorization theory suggests that this may be due to different social identities becoming salient, leading us to self-disclose in group normative ways.

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