Category Archives: English

Student Case Study – OverAir 

Name of Student:  Brittany Willis

Degree Subject: BA English

Type of Internship: Access to Internships (A2I)

Company Name: OverAir

Job Title: Marketing Co-ordinator

Description Of Company: OverAir works exclusively with Apple products, we are also certified Mac Technicians, meaning we use Apple diagnostics and Apple parts where needed. We specialise in helping businesses, schools, and individuals with all things technical, including; troubleshooting, repairs, upgrades and general advice. With Apple certified experience across the entire product range, you’re in the safest of hands.

What were your key duties and responsibilities during your internship?

I was first in charge of building their social media presence, mainly on Facebook and Instagram, as well as designing and organising the company van to get wrapped. Recently, I have helped to organise and promote their first giveaway and going forward, I am designing and organising new signage for their new offices, as well as maintaining their social media presence.

What outputs and outcomes did you deliver for your employer?

I produced a social media campaign that focused on their giveaway. This gave me further insight into using social media for a business. I also designed their van wrapping, being introduced to new design platforms.  

What was your biggest achievement on your internship? 

I organised the giveaway of a new iPad. This involved promoting on Facebook, Instagram and Twitter, working with a budget in order to maximise social media campaigns as well as organising, copy-writing and sending out their first email to their customer list of over 900 people. This resulted in over 400 entries to the giveaway and over 5 thousand engagements on Facebook.

What did not go so well on your internship? How did you overcome any challenges?

My first initial task was to design and organise the van sticker and wrapping. This involved visiting a business partner of his in Torquay, who is a designer. While we ended up with a great design, I found it challenging working with the company who were to translate our design onto the van. Eventually, I researched other companies and I am currently working with a different person to translate my design onto the van. I have already received more and better communication with this company.

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Decision Making
  • Researching
  • Time and Work Load Management

Attributes Developed:

  • Initiative
  • Perseverance
  • Professionalism
  • Confidence
  • Motivation

Your message to other students considering a similar job role, organisation or sector?

“My internship gave me insight into a small, independent business. The manager worked closely with me, giving me insight and opportunities to learn about his business, social media marketing and I even visited a designer in Torquay to learn about new design tools. The internship was very relaxed and flexible and I am happy to say it has been extended for another term.”

Student Case Study – True Story

Name of Student:  Emma Fear

Degree Subject:  BA English

Job Title:  Christmas Account Manager

Company Name:  True Story

Type of Internship:  Santander SME

Description of Company: As an independent creative agency, we’re used to working with brands and retailers across all channels, both in the UK and globally. Our concepts translate into real-world experiences for customers that deliver measurable commercial results. 

What were your key duties and responsibilities during your internship? 

I was on a team that was the liaison point between a large team of designers and the Boots UK in store marketing Christmas team. I had to ensure briefs were communicated effectively and deadlines were met for delivering completed artwork files to the client.   

What outputs and outcomes did you deliver for your employer? 

I produced weekly market research reports for Boots which allowed other account managers more time to manage larger projects and also gave Boots an insight into their competitors. I also ensured that artwork files were delivered in a timely manner so that print deadlines were hit. This meant being aware of the designers workloads and timeframes and doing everything in my power to support them to reach the deadlines we set.

What was your biggest achievement on your internship? 

Boots asked true story to produce prototype artwork of in store marketing materials that were not yet fully completed in the creative stage for use in a mock-up show room. I project managed this whole product, which meant delivering over 200 pieces of prototype artwork to a really tight deadline. To do this, I ensured I provided daily updates to the client, the designers and the rest of my team so we were all aware of how much work was left to do. I also made sure that things went as smoothly as possible by remaining in constant communication with the client so feedback could be delivered and auctioned promptly. We ended up meeting the deadline and all material was in the showroom on time for the senior members of the Boots team to see it.

What did not go so well on your internship? How did you overcome any challenges? 

There were large issues on a piece of work I was covering for somebody who was on holiday. As I was the only one in the office, I had to ensure that the client knew the limitations of the situation and the problems we had. This was incredibly difficult as it was not a client I had built up previous rapport with and this was my first dealings with them. I overcame these challenges by remaining calm and honest with the client and helping them to understand how the situation had occurred. I also contacted my line manager and alerted her to the problem so that if it escalated further she would know the situation clearly enough to have an input. This move proved invaluable when she was later called up and asked to make an important decision regarding this project.

Skills Learnt:

  • Problem solving
  • Negotiation
  • Persuasion
  • Leadership
  • Customer Service

Attributes Developed:

  • Confidence
  • Initiative
  • Perseverance
  • Motivation

Your message to other students considering a similar job role, organisation or sector? 

“My internship was enormously useful to me both personally and professionally. It has given me the confidence and experience to pursue a graduate position in a large company and taught me so much about having a full-time job.”

 

Student Case Study:  The Eden Project

Name of Student:  Max Parkin

Degree Subject: BA History – Cornwall

Job Title:  Research Writer Intern

Company Name:  The Eden Project

Type of Internship:  Access to Internships (A2I)Student Business Partnerships (SBPs)

Description of Company: The Eden Project, an educational charity, connects us with each other and the living world, exploring how we can work towards a better future. Our visitor destination in Cornwall, UK, is nestled in a huge crater. Here, massive Biomes housing the largest rainforest in captivity, stunning plants, exhibitions and stories serve as a backdrop to our striking contemporary gardens, summer concerts and exciting year-round family events.

What were your key duties and responsibilities during your internship?

To research specific briefed environmental/social/sustainable topics for the Eden Project as directed by the Director of Interpretation. To write, summarise and authenticate research documents and storylines with references. And/or to write final copy across a range of media using Eden’s house style and brand guidelines.

Key accountabilities (depending on area the student wishes to gain experience in):
1. To research specific briefed topics using literature searches and by communicating with organisations and experts in the field, working to set deadlines.
2. To write master files (as laid out in the Eden guidelines) on specific briefed topics with full list of references.
3. To write compelling storylines, narrative and content briefs to enable interpretation of specific subjects across a wide range of media.
4. To write final copy for specific exhibits, events, digital and web content and publications using Eden’s house style and brand guidelines.

What outputs and outcomes did you deliver for your employer?

The main task for the interpretation department at that time was Eden’s summer content – Earth Story. I was asked to research in detail Megafaunal extinction during the end of the last Ice Age and the potential human involvement. The end result was a detailed document which was then used to help the graphics team produce an extinction timeline which can now be seen in the Earth Story exhibit at Eden.

What was your biggest achievement on your internship?

I was given a topic I had 0 previous knowledge of – Megafauna. I was asked to produce a detailed research document and became an ‘expert’. My research was verified by Natural History Museum Professor, Adrian Lister and played an instrumental role in producing content which is now displayed in one of Britain’s top visitor attractions. 

What did not go so well on your internship? How did you overcome any challenges?

Initially, it was difficult to get to grips with my task, my progress was slow to start – I made sure to communicate well with Sarah, my boss, and ask lots of questions when I became lost.

Skills Learnt 

  • Ability to Work Under Pressure
  • Communication
  • Team Work and Collaboration
  • Problem Solving
  • Time and Work Load Management

Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Motivation
  • Personal Awareness

Your message to other students considering a similar job role, organisation or sector?

“Working with the Eden Project for my internship was highly rewarding, exciting and eye opening. I became an ‘expert’ in a topic I’d never even heard of before, I met some great people and a future career path.”

Student Case Study: Mayes Creative    

Name of Student:  Evangelia Kappos

Degree Subject: BA English 

Job Title: Marketing Intern

Company Name: Mayes Creative

Type of Internship: Access to Internships (A2I)

Description of Company: Mayes Creative engages the communities of Cornwall, Isles of Scilly and beyond in creative experiences to explore their world through heritage, science, technology and the environment. We want to discover new ways of thinking and doing that are fun and surprising, encouraging inspiration and broadening horizons.

What were your key duties and responsibilities during your internship?

My key duties and responsibilities during my internship were the social media management of the company as well as, marketing and press releases.

What outputs and outcomes did you deliver for your employer?

The key output I delivered to my employer was a social media campaign.

What was your biggest achievement on your internship?

I successfully marketed a project from the initial campaign idea to completion of a website page, content, and hashtag, which then resulted in the aimed for participation. This included schools in Cornwall getting involved and completing the challenge by sending the project origami suns to care homes, to spread community and joy.

What did not go so well on your internship? How did you overcome any challenges?

My hashtag definitely could have taken off more with other people within the community and I believe this could have been helped by creating press releases for radio and local press, and encouraging relatives and family to take part. I began to do this but unfortunately ran out of time!

Skills Learnt 

  • Communication
  • Teamwork and Collaboration
  • Negotiation
  • Leadership
  • Persuasion

Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Motivation

Your message to other students considering a similar job role, organisation or sector?

“This internship empowered me to consider myself an asset to a workplace, and to enter the job market after university with confidence and self-assurance. It also underlined to me in helpful ways where I can grow and develop as a result of the mentorship I received and through working with my fellow students.”

 

International E-Marketing – Cinderhill Farm

What were your main roles and responsibilities during the course of your internship?

My main responsibility was to research the potential market in the Netherlands. I had to research different routes to market as well as who the consumer would be, if there would be a demand for this kind of product and any potential competitors.

What would you say was your biggest achievement over the course of your internship?

As the internship was taken remotely, working independently for 8 hours a day was something I struggled with but ultimately managed to achieve.

What benefits did your internship bring to your employer?

I believe I provided my employer with a solid foundation to explore the Netherlands as an export opportunity.

What skills were you able to develop through the internship?

Organisation, time and workload management, strategic planning

Programme Assistant – Orchestras for All

What were your main roles and responsibilities during the course of your internship?

Throughout my internship, I undertook many roles the main one being social media updates and reports through two summer course days. The first day, I undertook admin roles to organise music and surveys for the course. The second and third days I undertook numerous roles, mainly social media updates as the summer courses took place these days but also welcoming guests, staying on top of the schedule and dealing with the individual needs of the children. Lastly, I wrote a social media report for the 2017/18 financial year and analysed data from various sites to compile this. Furthermore, I updated the company’s social media policy and completed various admin tasks.

What would you say was your biggest achievement over the course of your internship?

I learnt lots of vocabulary that charities use to determine funding and marketing which made me a lot more aware of the industry.

What benefits did your internship bring to your employer?

Mainly, I brought an extra pair of hands that was able to complete tasks the staff did not have time to do which meant their workload was lightened and could focus on integral tasks.

 What skills were you able to develop through the internship?

Negotiation, assessing and managing risk, degree specific – writing coherent reports

What attributes were you able to develop through the internship?

Motivation, personal awareness, creative thinking

Publishing Intern – Impress Books

What were your main roles and responsibilities during the course of your internship?

During my month as an intern at Impress Books I was mainly in charge of the Impress Prize, this meant that I had to check that the applications and payments were properly received as well as read through the manuscripts to evaluate them in order to choose a winner. I also took care of the company’s social media, organises a book giveaway and blog tour as well as the amazon orders. I helped with the interior design of a to-be-published book.

What would you say was your biggest achievement over the course of your internship?

I have gained the confidence to evaluate manuscripts in Prize submissions.

What benefits did your internship bring to your employer?

I have considerably lightened the workload of my superior by taking care of the Impress Prize, Amazon orders and social media.

What skills were you able to develop through the internship?

Communication, problem solving, leadership

What attributes were you able to develop through the internship?

Initiative, creative thinking, professionalism

Student Researcher – Training Tutors to Teach Distributed and Emergent Forms of Leadership – University of Exeter

What were your main roles and responsibilities during the course of your internship?

  • Conducted literature searches using agreed key words and search strategies.
  • Contributed to a review of the literature on group work and leadership of student groups in higher education.
  • Designed survey instruments.
  • Field work conducting interviews with a wide range of students and some members of staff using surveys.
  • Contributed to writing a report on the review of literature and analysis of group work data from questionnaires and focus groups.

What would you say was your biggest achievement over the course of your internship?

Managing the internship successfully whilst also maintaining focus on my studies.

What benefits did your internship bring to your employer?

Started and completed work and tasks that my line manager does not always have time for in his work day. He now has a basis to continue from.

What skills were you able to develop through the internship?

Problem solving, time and workload management, research

What attributes were you able to develop through the internship?

Initiative, independence, professionalism

 

Church Intern – Grace Church Truro

What were your main roles and responsibilities during the course of your internship?

My internship involved theology study and assignments, leadership development training and working with a partner charity of Grace Church, Christians Against Poverty. My key area of responsibility was as a Christians Against Poverty ‘Job Club Coach’, helping those who have been out of work to find their way back to different jobs.

What would you say was your biggest achievement over the course of your internship?

My biggest achievement was working as a CAP Job Club coach, aiming to help people from low social-economic backgrounds find their way into jobs – it was a challenging and rewarding role.

What benefits did your internship bring to your employer?

Personally I benefited hugely from the theology training and leadership development. I gained a clearer understanding of the types of roles I am interested in taking in the future.

Archive Assistant – Unfinished Histories

What were your main roles and responsibilities during the course of your internship?

Assisting in the cataloguing of the Inter-Action Archive, sorting through new documents for relevant material, helping set up a Facebook page for the project, and transcribing interviews with key members of Inter-Action.

What would you say was your biggest achievement over the course of your internship?

Being able to make practical use of my research skills in a professional environment – rather than using it to write essays I actually got to use my research and analytical skills to analyse key documents and organise documents accordingly.

What benefits did your internship bring to your employer?

The main benefit was probably helping them get through archival material and organise them accordingly which in turn allowed them to search through other garages to collect more documents. Also, I helped in establishing a Facebook page which will make it easier to post updates on the project as well as getting in contact with people who were part of the Inter-Action community group.

What skills were you able to develop through the internship?

Communication, focus on goals and outcomes, IT

What attributes were you able to develop through the internship?

Confidence, initiative, motivation