Category Archives: Advertising, Marketing and PR

Employer Case Study: University of Exeter

Name of Organisation: University of Exeter

Name of Employer: Louise Vennells

Job Title: Senior Press and Media Manager

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern hit the ground running through helping to close a feedback loop of improvements that had been made as a result of student feedback, and celebrating student successes stories via our website and social media. She also placed a number of stories in the media successfully. They made a big impact in increasing the visibility of students on our @exetermed social media channels.

The student was a very capable, competent intern. She brought a range of skills to the role and was such a highly valued colleague that she was quickly promoted within the team, ending the internship.”

Student Case Study: Communications Assistant – UofE

Name of Student:  Ayooluwatomi Adesina

Degree Subject:  MA Creative Writing

Job Title: GBP 5836 Communications Assistant

Company Name:  University of Exeter

Type of Internship:  Graduate Business Partnership (GBP)

What were your key duties and responsibilities during your internship?

During my internship, I worked within the University’s Press Office, with a specific focus on celebrating student achievement within the medical school.

In this time, I created a range of visual content for social media channels and campus screens to communicate with the students.

I was also responsible for writing newsletters and reviewing press-releases. I also monitored social media channels and worked with the team to develop strategies to increase brand awareness.

What was your biggest achievement on your internship?

I think my biggest achievement was moving from an intern to a full time staff within two-three months of being in the role. Thanks to a supportive team, I had learned the ropes pretty quickly and made a decent impression within the team. I was also trained on preparing for interviews which I used in my day-to-day role conversing with students to share their achievements, and academics in publicising research. This built tremendous confidence and articulation which was useful when I interviewed for my new role and I was given the job.

Were there any challenges and how did you overcome these?

My first challenge was learning how to write “corporately”. As a creative writer, I had a lot of flexibility in my writing style, but corporate writing has a different structure to it. I later learnt how to adapt my creativity to this structure so I could churn out news stories with more panache. My line manager was very patient with me and ensured that I got the hang of it, whilst not losing my flair. I’m pleased to have grown in that task as I’ve added an extra layer of skill in my current role.

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Leadership
  • Strategic Planning

Attributes Developed:

  • Logical thinking
  • Creative thinking
  • Independence
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

I’d say summarise my experience as “From Intern to Full staff”. This is my second time an intern with the University. The first was an SCP role when I was a Masters’ student in 2020 and I’m grateful for opportunities like this to grow and expand my skills.

Student Case Study: Ask An Alum (UofE)

 

Name of Student:  Emily Im

Degree Subject:  English

Job Title: SCP 5520 Ask An Alum Administrator

Company Name:  University of Exeter

Type of Internship:  Student Campus Partnerships (SCPs)  

What were your key duties and responsibilities during your internship?

My main responsibility was to manage and record Ask An Alum applications and then connect students and graduates with alumni who could give them careers advice. I also searched and inputted data from Raiser’s Edge onto Microsoft Excel, produced and scheduled social media marketing material to promote Ask An Alum, and wrote copy advertising Ask An Alum for the careers newsletter.

What was your biggest achievement on your internship?

I helped connect over 60 alumni with students and graduates who applied for Ask An Alum.

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Customer Service

Attributes Developed:

  • Logical thinking
  • Confidence
  • Independence

Your message to other students considering a similar job role, organisation or sector?

I had a brilliant time as Ask An Alum Administrator for the University’s Employability team. My three lovely managers gave me support and guidance when needed but also welcomed my own ideas. There was a lot of data inputting involved but I had the opportunity to be creative too when working on the marketing side of things. The internship as a whole has helped me develop the skills I need for the future and boosted my confidence. Therefore, it was a worthwhile experience.

Employer Case Study: University of Exeter – DMLC, HUMS

Name of Organisation: University of Exeter – DMLC, HUMS,

Name of Employer: Isabel Santafe

Job Title: Lecturer in Hispanic Studies

Internship Scheme used: Student Campus Partnership (SCP) | Employer Engagement & Student Employment | University of Exeter

Feedback:

“The student contributed to the dissemination of our research project both through social media and conferences and our intern developed confidence in the creation of engaging and effective social media content.

It has been a great experience to have the student as part of our CartasVivas Research Project and has given us a very useful insight on student engagement. It was refreshing to have a younger team member with new creative ideas. We have supported her to develop confidence, new multimedia skills and a more proactive attitude to work.”

Employer Case Study: University of Exeter

Name of Organisation: University of Exeter

Name of Employer: Lucie

Job Title: Head of Communications and Marketing

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern managed our Humanities social media accounts and did a great job of improving the quality frequency and reach of our content. Creating a ‘Global Toolkit’ resource for use during international trips

Would definitely recommend the internship scheme through the university. I’ve used in several times now and have ended up with some brilliant candidates who hit the ground running and were able to bring a fresh perspective to tasks and projects.”

Employer Case Study: Altum Media

Name of Organisation: Altum Media

Description of Organisation: Altum Media is an outstanding marketing unit. Not only do they have excellent creative skills, from writing to visual assets, they understand the landscape of digital marketing across all channels with sound technical nous to back it all up.

Name of Employer: Nathan Hoare

Job Title: Owner / Director

Internship Scheme used: Access to Internships (A2I) 

Feedback:

“Our intern slotted into the team seamlessly and completed copywriting tasks for Altum and our clients on time and to a high standard, bringing new ideas and creativity into the role.

They produced a marketing brochure for one of our clients which was completed to a very high standard.

The internship was great from start to finish and we have offered our intern a causal role while she remains in Exeter and considers her future options.”

Employer Case Study: RAMM

Name of Organisation: Royal Albert Memorial Museum

Description of Organisation: RAMM will enhance people’s quality of life. It’s a place of discovery which encourages everyone to be curious. RAMM uses its local and global collections to connect people to the world and inspires them to shape a better future.

Name of Employer: Nicki McCaskie

Job Title: Marketing and Communications Officer

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern ran a campaign for us, Treasures of the Museum, which was highly successful at getting families into RAMM and engaging with our collections through a museum trail. Treasures of the Museum was part of a wider summer campaign which resulted in RAMM achieving over 140% of predicted visits for the summer period. Our social media audiences & engagement stats have also increased over all platforms during our interns time with us, including over 1000 more Twitter followers. Our Instagram channel has greatly improved with high quality posts and regular Instagram stories.

Thanks to an award application written by our incredible intern, RAMM is a finalist in this year’s Devon Tourism Awards for the Ethical, Responsible and Sustainable Tourism Award category. Internally, our Audience Development meetings are now more organised and better-recorded thanks to our intern’s planning skills and note-taking.

Our intern has been excellent; she settled into our team straight away, and has become a valued member over the past 15 months. She responded well to challenges presented by the pandemic, working flexibly and solving problems as they arose. We were extremely impressed by her creativity, her communication skills, her dedication to the role and her passion for the museum.”

Student Case Study: University of Exeter Internships Dept

Name of Student:  Harry Moreton

Degree Subject:  BSc Psychology

Job Title:  A2I Internships Administrative Assistant

Company Name:  University of Exeter Internships Dept.

Type of Internship:  Student Campus Partnerships (SCPs)  

What were your key duties and responsibilities during your internship?

Creating employer/student internship contracts
Maintaining email box
Updating spreadsheets
Creating some marketing posts/posters
Chasing essential paperwork

What was your biggest achievement on your internship?

Nominated for student employee of the year and gaining valuable work experience with a fantastic team

Were there any challenges and how did you overcome these?

Working from home for the first time was something to get used too but this came with practice. Besides that, it was tricky once I broke my arm but was helped enormously by Hannah who was really understanding of my circumstances.

Skills Learnt: 

  • Organisation
  • Teamwork and collaboration
  • Communication
  • Time and workload management

Attributes Developed:

  • Motivation
  • Confidence
  • Independence
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

A fantastic experience of which I would recommend (and have) to any student. You gain valuable skills alongside your degree that you would not get otherwise. I have since gone into an admin role through the GBP scheme and am using the skills I gained from this internship already. A fantastic department to work for full of great people, the experience ended too soon!

Student Case Study: Professional Pathways Administrative Assistant

Name of Student:  Lucia Janigova

Degree Subject:  BA Anthropology

Job Title: Administrative Assistant

Company Name:  University of Exeter

Type of Internship:  Student Campus Partnerships (SCPs)  

What were your key duties and responsibilities during your internship?

Helping with the adminsitrative aspect of running the Professional Pathways programme. This included responding to student emails, recording data from applications and email correspondence, preparing for the training week and helping with running of the training week.

What was your biggest achievement on your internship?

I believe my biggest achievement during my internship was the training week itself. We had to manage a lot of different parts of the programme while running it and for me personally it was challenging especially because of the high number of people we met, introduced to each other and in general made sure were enjoying the week while we were simultaneously responding to any issues that arose.

Were there any challenges and how did you overcome these?

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Decision Making

Attributes Developed:

  • Personal Awareness
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

My internship with the Professional Pathways was a great experience. I had the chance to meet amazing people and learn more about the behind-the-scenes work that goes into running such programme. I have personally learnt a lot, whether it be improving my written and spoken professional communication, managing my time around many small tasks and prioritising between them or putting my creativity into use to promote the programme. It was an all-round experience and a great opportunity to develop further professionally.

Employer Case Study: Devon County Council

Name of Organisation: Devon County Council – North Devon AONB team

Name of Employer: Jenny Carey-Wood

Job Title: AONB Manager

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern delivered such a varied range of tasks in just five months, working with a large number of colleagues and partner organisations to deliver concrete results in terms of 2 reports, 4 videos and all our social media.

It was a very positive experience and I am looking forward to recruiting another intern in the Autumn. We were impressed by the flexibility, hard work and skill set of the intern, her willingness to take on everything we offered her, juggling deadlines, excellent communication and joint working skills. The internship offered an opportunity to focus on and deliver key tasks that made a real difference to our work. Seeing our service through the eyes of a young person in their twenties has been hugely helpful.”