Category Archives: Advertising, Marketing and PR

Student Case Study: Ask An Alum (UofE)

Administration, Advertising, Marketing and PR, Degree subject, Education, Teaching and Research, English, Internship Schemes, Student Campus Partnership (SCP), , , ,

 

Name of Student:  Emily Im

Degree Subject:  English

Job Title: SCP 5520 Ask An Alum Administrator

Company Name:  University of Exeter

Type of Internship:  Student Campus Partnerships (SCPs)  

What were your key duties and responsibilities during your internship?

My main responsibility was to manage and record Ask An Alum applications and then connect students and graduates with alumni who could give them careers advice. I also searched and inputted data from Raiser’s Edge onto Microsoft Excel, produced and scheduled social media marketing material to promote Ask An Alum, and wrote copy advertising Ask An Alum for the careers newsletter.

What was your biggest achievement on your internship?

I helped connect over 60 alumni with students and graduates who applied for Ask An Alum.

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Customer Service

Attributes Developed:

  • Logical thinking
  • Confidence
  • Independence

Your message to other students considering a similar job role, organisation or sector?

I had a brilliant time as Ask An Alum Administrator for the University’s Employability team. My three lovely managers gave me support and guidance when needed but also welcomed my own ideas. There was a lot of data inputting involved but I had the opportunity to be creative too when working on the marketing side of things. The internship as a whole has helped me develop the skills I need for the future and boosted my confidence. Therefore, it was a worthwhile experience.

Employer Case Study: University of Exeter – DMLC, HUMS

Advertising, Marketing and PR, Employer Feedback, Internship Schemes, Student Campus Partnership (SCP), , , ,

Name of Organisation: University of Exeter – DMLC, HUMS,

Name of Employer: Isabel Santafe

Job Title: Lecturer in Hispanic Studies

Internship Scheme used: Student Campus Partnership (SCP) | Employer Engagement & Student Employment | University of Exeter

Feedback:

“The student contributed to the dissemination of our research project both through social media and conferences and our intern developed confidence in the creation of engaging and effective social media content.

It has been a great experience to have the student as part of our CartasVivas Research Project and has given us a very useful insight on student engagement. It was refreshing to have a younger team member with new creative ideas. We have supported her to develop confidence, new multimedia skills and a more proactive attitude to work.”

Employer Case Study: University of Exeter

Administration, Advertising, Marketing and PR, Employer Feedback, Graduate Business Partnership (GBP), Internship Schemes, , , ,

Name of Organisation: University of Exeter

Name of Employer: Lucie

Job Title: Head of Communications and Marketing

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern managed our Humanities social media accounts and did a great job of improving the quality frequency and reach of our content. Creating a ‘Global Toolkit’ resource for use during international trips

Would definitely recommend the internship scheme through the university. I’ve used in several times now and have ended up with some brilliant candidates who hit the ground running and were able to bring a fresh perspective to tasks and projects.”

Employer Case Study: Altum Media

Access to Internships (A2I), Advertising, Marketing and PR, Employer Feedback, Internship Schemes, , , ,

Name of Organisation: Altum Media

Description of Organisation: Altum Media is an outstanding marketing unit. Not only do they have excellent creative skills, from writing to visual assets, they understand the landscape of digital marketing across all channels with sound technical nous to back it all up.

Name of Employer: Nathan Hoare

Job Title: Owner / Director

Internship Scheme used: Access to Internships (A2I) 

Feedback:

“Our intern slotted into the team seamlessly and completed copywriting tasks for Altum and our clients on time and to a high standard, bringing new ideas and creativity into the role.

They produced a marketing brochure for one of our clients which was completed to a very high standard.

The internship was great from start to finish and we have offered our intern a causal role while she remains in Exeter and considers her future options.”

Employer Case Study: RAMM

Advertising, Marketing and PR, Archaeology and Anthropology, Charity and Development Work, Classics and Ancient History, Education, Teaching and Research, Employer Feedback, Graduate Business Partnership (GBP), Internship Schemes, Leisure, Sport and Tourism, Libraries and Heritage, Media, Publishing and Journalism, Social Guidance and Community Work, Theology, , , ,

Name of Organisation: Royal Albert Memorial Museum

Description of Organisation: RAMM will enhance people’s quality of life. It’s a place of discovery which encourages everyone to be curious. RAMM uses its local and global collections to connect people to the world and inspires them to shape a better future.

Name of Employer: Nicki McCaskie

Job Title: Marketing and Communications Officer

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern ran a campaign for us, Treasures of the Museum, which was highly successful at getting families into RAMM and engaging with our collections through a museum trail. Treasures of the Museum was part of a wider summer campaign which resulted in RAMM achieving over 140% of predicted visits for the summer period. Our social media audiences & engagement stats have also increased over all platforms during our interns time with us, including over 1000 more Twitter followers. Our Instagram channel has greatly improved with high quality posts and regular Instagram stories.

Thanks to an award application written by our incredible intern, RAMM is a finalist in this year’s Devon Tourism Awards for the Ethical, Responsible and Sustainable Tourism Award category. Internally, our Audience Development meetings are now more organised and better-recorded thanks to our intern’s planning skills and note-taking.

Our intern has been excellent; she settled into our team straight away, and has become a valued member over the past 15 months. She responded well to challenges presented by the pandemic, working flexibly and solving problems as they arose. We were extremely impressed by her creativity, her communication skills, her dedication to the role and her passion for the museum.”

Student Case Study: University of Exeter Internships Dept

Administration, Advertising, Marketing and PR, Degree subject, Education, Teaching and Research, Internship Schemes, Psychology, Student Campus Partnership (SCP), , , ,

Name of Student:  Harry Moreton

Degree Subject:  BSc Psychology

Job Title:  A2I Internships Administrative Assistant

Company Name:  University of Exeter Internships Dept.

Type of Internship:  Student Campus Partnerships (SCPs)  

What were your key duties and responsibilities during your internship?

Creating employer/student internship contracts
Maintaining email box
Updating spreadsheets
Creating some marketing posts/posters
Chasing essential paperwork

What was your biggest achievement on your internship?

Nominated for student employee of the year and gaining valuable work experience with a fantastic team

Were there any challenges and how did you overcome these?

Working from home for the first time was something to get used too but this came with practice. Besides that, it was tricky once I broke my arm but was helped enormously by Hannah who was really understanding of my circumstances.

Skills Learnt: 

  • Organisation
  • Teamwork and collaboration
  • Communication
  • Time and workload management

Attributes Developed:

  • Motivation
  • Confidence
  • Independence
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

A fantastic experience of which I would recommend (and have) to any student. You gain valuable skills alongside your degree that you would not get otherwise. I have since gone into an admin role through the GBP scheme and am using the skills I gained from this internship already. A fantastic department to work for full of great people, the experience ended too soon!

Student Case Study: Professional Pathways Administrative Assistant

Administration, Advertising, Marketing and PR, Archaeology and Anthropology, Education, Teaching and Research, Internship Schemes, Student Campus Partnership (SCP), , , ,

Name of Student:  Lucia Janigova

Degree Subject:  BA Anthropology

Job Title: Administrative Assistant

Company Name:  University of Exeter

Type of Internship:  Student Campus Partnerships (SCPs)  

What were your key duties and responsibilities during your internship?

Helping with the adminsitrative aspect of running the Professional Pathways programme. This included responding to student emails, recording data from applications and email correspondence, preparing for the training week and helping with running of the training week.

What was your biggest achievement on your internship?

I believe my biggest achievement during my internship was the training week itself. We had to manage a lot of different parts of the programme while running it and for me personally it was challenging especially because of the high number of people we met, introduced to each other and in general made sure were enjoying the week while we were simultaneously responding to any issues that arose.

Were there any challenges and how did you overcome these?

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Decision Making

Attributes Developed:

  • Personal Awareness
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

My internship with the Professional Pathways was a great experience. I had the chance to meet amazing people and learn more about the behind-the-scenes work that goes into running such programme. I have personally learnt a lot, whether it be improving my written and spoken professional communication, managing my time around many small tasks and prioritising between them or putting my creativity into use to promote the programme. It was an all-round experience and a great opportunity to develop further professionally.

Employer Case Study: Devon County Council

Administration, Advertising, Marketing and PR, Employer Feedback, Graduate Business Partnership (GBP), Internship Schemes, , , ,

Name of Organisation: Devon County Council – North Devon AONB team

Name of Employer: Jenny Carey-Wood

Job Title: AONB Manager

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern delivered such a varied range of tasks in just five months, working with a large number of colleagues and partner organisations to deliver concrete results in terms of 2 reports, 4 videos and all our social media.

It was a very positive experience and I am looking forward to recruiting another intern in the Autumn. We were impressed by the flexibility, hard work and skill set of the intern, her willingness to take on everything we offered her, juggling deadlines, excellent communication and joint working skills. The internship offered an opportunity to focus on and deliver key tasks that made a real difference to our work. Seeing our service through the eyes of a young person in their twenties has been hugely helpful.”

Employer Case Study: University of Exeter – MCRG

Administration, Advertising, Marketing and PR, Education, Teaching and Research, Employer Feedback, Graduate Business Partnership (GBP), Internship Schemes, , , ,

Name of Organisation: University of Exeter – MCRG

Name of Employer: Louise Vennells

Job Title: Senior Press and Media Manager

Internship Scheme used: Graduate Business Partnership (GBP) , 

Feedback:

“Our intern was instrumental to ensuring that our on-campus graduation celebration ran smoothly, in a covid era. She oversaw the complicated process of getting GDPR permission from graduating students, and managed our social media content, which saw particularly high levels of engagement. She has overseen a number of stories that have achieved media coverage, and increased our both the volume and quality of our output across our social media channels. Our intern has been a highly valued member of the team.

She launched and managed a new-look staff newsletter, using a new programme that allows for a more flexible format. She managed the transition ably and professionally, showing both creativity and attention to detail.

Our intern is highly capable and organised, and has been a pleasure to work with. She has progressed well in areas including media understanding and news writing, and has become a productive and creative member of the team.”

Student Case Study: Communications Coordinator and Research Assistant (UofE)

Access to Internships (A2I), Advertising, Marketing and PR, Degree subject, Internship Schemes, Psychology, , , ,

Name of Student:  Poppy Oliva Mary Cheeseman

Degree Subject:  Applied Psychology (Clinical) MSci

Job Title: Communications Coordinator and Research Assistant

Company Name:  University of Exeter

Type of Internship: Access to Internships (A2I)

What were your key duties and responsibilities during your internship?

As Communications Coordinator:

– Assisted with focus group discussions and communications with community partners, for a new smartphone study involving homeless individuals (SPACES study)

As Research Assistant:

– Contribute to the design of a smartphone application for tracking daily life activities and experiences among homeless individuals (SPACES study)
– Preparing study materials (including questionnaires, participant instructions; SPACES study and Affect Retrospect study)
– Writing and creating materials for the ethics application of the SPACES study
– Organizing and coding study data, assisting with data management (SPACES study and Affect Retrospect study)
– Collecting and organising research papers to include in a literature review study about the discrimination machine learning can provide between speech samples of participants with different neurocognitive disorders

What was your biggest achievement on your internship?

First, I created two documents containing organisations relating to homeless charities from an extensive search. In addition to gathering potential collaborators who are interested in the field of homelessness from all universities in London and academics at the University of Exeter.
I worked heavily on the ethics application for the SPACES study, including creating supporting documents such as the information sheet, consent form and debriefing form.
I conducted my own analysis of data from a previous study with the aim to examine this data for conclusions that can be drawn from this data and how this may inform future projects.
I also created a large bank of extracted research articles to be included in a literature review related to how machine learning can be used to detect features of various neurocognitive disorders based on spoken language.
I would definitely say I developed greater confidence in approaching research and working in a scientific and academic field. Going into the internship I was a little overwhelmed by the tasks I would have to do and I remember doubting whether my input would be up to the standard my internship supervisor was expecting, but throughout the internship she provided excellent advice, encouragement and support that greatly improved my experience.
I also was able to improve my report writing skills and analytic skills in a much more practical and applied manner, Throughout my degree I use these skills but they are restricted to coursework that is set that doesn’t really apply well to the context of what I would be expected to write if I were to actually be working in a research or scientific field. This internship provided me the chance to actually do this which was a valuable learning experience.
I would say that my biggest achievement for this internship was simply knowing that I can do well in this type of work. I was hesitant to even apply for the funding to do this internship as I wasn’t sure how up to the task I would be, but I feel I performed well and that my work and contributions were to a good standard.

Were there any challenges and how did you overcome these?

On a psychological level I was concerned that I wouldn’t be able to complete the work at a satisfactory level. I overcame this by ignoring my misgivings and just attempting the work as best as I can and being prepared to accept any and all feedback and ensure I made the internship a learning experience and used the feedback I received to improve. I ensured I actually paid attention to positive feedback rather than glossing over it to just look at the improvements so that I would actually overcome my lack of confidence.

I found that the experience helped me with clarity of communication. My task was to draw conclusions from a pre-existing dataset my internship supervisor had collected which presented a challenge of organising this information in a way where another person could read my conclusions and how I’d arrived at them. I had to think carefully about the process I had taken to the data and think about how I could describe this process simply and logically. In the end I complied all of my findings into a single report that was accessible for someone who had not gone through the process of analysing the data themselves.

Skills Learnt: 

  • Networking
  • Organisation
  • Focus on Goals and Outcomes
  • Leadership
  • Strategic Planning

Attributes Developed:

  • Logical thinking
  • Independence
  • Work Ethic
  • Motivation
  • Perseverance

Your message to other students considering a similar job role, organisation or sector?

“My internship was thoroughly enjoyable, made possible by my amazing supervisor who provided an engaging, challenging (in a good way), and fun internship experience. The internship provided me an opportunity to consider a career in this field as well as relevant experience for such a job. The process of applying and organising the internship was easy to do, allowing literally anyone to be able to make use of the scheme I applied through. The process of allowing us to seek out and create our own internship enables us to demonstrate our own initiative to seek out our own learning experiences and rewards us for this. I’m not sure if this scheme was available to me last year but now that I’ve completed this one I wish, if this was something I could have done last year, that I had done it last year as well as this year.”