Category Archives: Advertising, Marketing and PR

Junior Account Executive – Lolly Ltd

What were your main roles and responsibilities during the course of your internship?

Account handling and digital media. I was involved with handling clients’ social media, including twitter, linked In, Instagram and Facebook using Hootsuite, and their personal websites (writing news articles for clients’ websites and press releases for upcoming events). I also researched into what firms similar to our clients do, and how we can adopt this to suit our clients.

What would you say was your biggest achievement over the course of your internship?

The best thing about this internship was it gave me a much clearer vision of what kind of career I would like. It really opened my eyes to a different side of the business world, and I am so glad I took a risk and went for a slightly more unusual placement. My biggest achievement was becoming a lot more confident when conversing with clients. I learnt a lot about the industry and procedures.

What benefits did your internship bring to your employer?

I lightened the workload of my colleagues through planning social media posts ahead of time, drafting news articles and using Photoshop to make images more usable.

What skills were you able to develop through the internship?

Customer service, strategic management, IT

What attributes were you able to develop through the internship?

Initiative, perseverance, independence

 

Programme Assistant – Orchestras for All

What were your main roles and responsibilities during the course of your internship?

Throughout my internship, I undertook many roles the main one being social media updates and reports through two summer course days. The first day, I undertook admin roles to organise music and surveys for the course. The second and third days I undertook numerous roles, mainly social media updates as the summer courses took place these days but also welcoming guests, staying on top of the schedule and dealing with the individual needs of the children. Lastly, I wrote a social media report for the 2017/18 financial year and analysed data from various sites to compile this. Furthermore, I updated the company’s social media policy and completed various admin tasks.

What would you say was your biggest achievement over the course of your internship?

I learnt lots of vocabulary that charities use to determine funding and marketing which made me a lot more aware of the industry.

What benefits did your internship bring to your employer?

Mainly, I brought an extra pair of hands that was able to complete tasks the staff did not have time to do which meant their workload was lightened and could focus on integral tasks.

 What skills were you able to develop through the internship?

Negotiation, assessing and managing risk, degree specific – writing coherent reports

What attributes were you able to develop through the internship?

Motivation, personal awareness, creative thinking

Graduate Ambassador (Widening Participation and Direct Recruitment) – University of Exeter

The internship was invaluable in helping me to develop the skills required to secure a training contract to be a solicitor. I am now back in full time education completing an MA in Law and look forward to starting with the firm in 2020.

What were your main roles and responsibilities during the course of your internship?

As a Graduate Ambassador, I worked in both widening participation and direct recruitment. This involved delivering presentations for schools and colleges to inform students about their Higher Education options. I represented the University of Exeter at Information Fairs and UCAS Exhibitions, as well as helping with events on campus such as Open Days and Offer-Holder visit days.

What skills were you able to develop through the internship?

Leadership, strategic planning, IT

What attributes were you able to develop through the internship?

Commercial awareness, logical thinking, professionalism

Communications Assistant – NSPCC

What were your main roles and responsibilities during the course of your internship?

I helped in various projects across all departments of the NSPCC’s communications directorate; Media/PR, Digital, Internal Communications, and Marketing.

What would you say was your biggest achievement over the course of your internship?

By the end of my internship I was able to confidently contribute ideas in meetings, which really made me feel like I was a productive member of the team. I found that because I was afforded such a wide insight into the company, that sometimes I was able to answer queries and give guidance on areas which other departments were unsure on.

What benefits did your internship bring to your employer?

I was able to carry out tasks that lightened the workload of my colleagues. For example, I assisted on a few research projects, researching and analysing the events, marketing and performance of other charities, in which I was able to put my skills as an English undergraduate to good use. I was also able to contribute my own ideas and approaches, such as our social media strategy for some of the NSPCC’s key events and campaigns.

What skills were you able to develop through the internship?

Problem solving, strategic planning, networking

What attributes were you able to develop through the internship?

Initiative, personal awareness, cultural awareness

Marketing and Communications Intern –upReach

What were your main roles and responsibilities during the course of your internship?

Audit the current videos on the upReach portal and produce more, research and implement a new mock video interview platform, design and create content for the new My University page on the upReach portal and any other small ad hoc tasks and projects such as designing layouts, providing feedback on ideas and working on the new podcast idea.

What would you say was your biggest achievement over the course of your internship?

As an associate of upReach, I was able to provide any feedback to the team from the POV of someone who receives their services. I gave one idea about holding mock assessment centre days as that is something I believe many associates, including myself, will sign up to. This idea was taken well and is now in the works to being implemented later in the year!

What benefits did your internship bring to your employer?

I was lucky enough to be part of a big project for fund-raising and had to plan and produce a video for the application in just 2 days. I felt really included and valued in the meetings rather than just an intern and actually produced a good video under time constraints and pressure! We were able to apply to for the grant in time and hopefully we will get it!

What skills were you able to develop through the internship?

Teamwork and collaboration, IT, research

What attributes were you able to develop through the internship?

Creative thinking, work ethic, confidence

Content Writer and PR – University of Exeter

What were your main roles and responsibilities during the course of your internship?

My main roles included; creating online content and blogs for the clients I represented at the company, doing digital PR (link building and email templates) and later I also did some account managing.

What would you say was your biggest achievement over the course of your internship?

I think my biggest achievement was becoming an active member of a company and realising how my contributions positively affected the company’s reputation.

What benefits did your internship bring to your employer?

It enabled them to provide us with a set of responsibilities that meant they could focus on more important tasks at hand. I was able to help increase the amount of content produced at the company within a short time period.

What skills were you able to develop through the internship?

Problem solving, customer service, networking

What attributes were you able to develop through the internship?

Initiative, independence, professionalism

Fundraising and Administrative Intern – Pump Aid

pumpaid

 What were your main duties and responsibilities during the course of your internship?

I am working as a Fundraising and Administrative Intern for an NGO/Charity called Pump Aid. They work in Malawi with the aim of providing clean water to as many people as possible. They have a base in Malawi, but I am in London working in a small team of about 6 or 7 daily. Because it is such a small charity, I have been very fortunate to be able to see how each aspect of the charity works. I have had meetings with each member of staff from the CEO to the graphic designer, so I feel like I have an incredibly in-depth knowledge of every angle of the organisation.

I have already been put in charge of all of the social media for the charity on a variety of different sites, as well as being responsible for the fundraising reconciliation. This involves using different databases and websites to record every donation that is received.

What would you say was your biggest achievement over the course of your internship?

I wrote my dissertation on the link between gender roles and water poverty in Africa, so I am very happy to be putting my degree to use!

What benefits did your internship bring to your employer?

The director of programmes has already asked for information, and I have put together a report for him based on my research, so hopefully I will be more involved in that side of the organisation more and more.

 

Employment Services Administrator – Career Zone, Exeter

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What were your main duties and responsibilities during the course of your internship?

Over the course of my internship I had several  responsibilities. At the beginning of the internship I helped to process intern contracts, inputting student and employer information and making sure that our records were up to date. I also ran finance reports, and made sure that the information in our finance spreadsheets matched expenditure. In the second half of my internship I was responsible for organising a careers event for CEMPs students. This involved shortlisting potential employers based in the South West, and getting in contact with them via email and telephone to encourage them to sign up to the event. Whilst doing this, I marketed the event to students via social media, targeted emails, and through student societies. I was also responsible for making sure that facilities were booked for the day of the event.

What would you say was your biggest achievement over the course of your internship?

Organising the careers event for CEMPs students. I became much more confident speaking to external contacts after inviting employers to the event and providing them with further details about the event. I also gained new skills in areas that I previously had limited experience in such as digital marketing, through marketing the event to students.

What benefits did your internship bring to your employer?

I helped to streamline the processing of intern information during the busy period before Christmas, which meant that departments and employers were able to employ student and graduate interns quickly and easily. I also helped to make sure that the finances were accurate, as I was able to check them more frequently. Finally, I organised the careers event for CEMPs students, which my manager would not have been able to organise alongside their other responsibilities.

“He has been an excellent team player, very hardworking, flexible and reliable for the 3 months he was with us. He has been involved in calling employers about attending an event, writing promotional text to send to students and drawing up an action plan list. He also helped prepare GBP and SCP contracts and worked on finance.  Having him in the office really helped us get on top of the workload.” – Line Manager.

Events & Marketing Executive – Make it Marketing

postitnoteWhat were your main duties and responsibilities during the course of your internship?

Supported the marketing manager in devising and presenting ideas and strategies, promotional activities, compiling and distributing financial and statistical information, writing reports, organising events, monitoring performance and managing campaigns on social media.

What would you say was your biggest achievement over the course of your internship?

Learning about how to use my University degree in the real world.

“I had not had anyone else work for me who performed work so efficiently and to such a high standard. Her organisational skills are second to none and I could always count on her to take good initiative to keep client projects progressing” – Line Manager.

 

Employment Services Support Assistant – Employability Services, University of Exeter

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What were your main duties and responsibilities during the course of your internship?

The main purpose of my role was to ensure the delivery of professional and helpful administrative support within the Employment Services Team, in particular for the Graduate Recruitment Team. I played a key role in supporting the arrangements for the careers fairs and a wide range of employer events, in particular showcase/drop-in events, recruiter in residence and mock interviews. I assisted the team in developing relationships with local, regional and national employers, institutions, Alumni, internal Colleges and Services for the benefit of the University and its students and graduates.

What would you say was your biggest achievement over the course of your internship?

Throughout the course of my internship, the team was faced with a number of issues and obstacles out of our control that potentially threatened the organisation of successful events, such as double-bookings and extreme weather conditions. One of my biggest achievements was dealing with unexpected problems calmly and smoothly, always making the employer a priority and quickly creating contingency plans. My confidence has significantly increased as a result of this and I now feel more equipped and capable of dealing with the unexpected.  My internship offered a fantastic opportunity to put my skills into practice and gain invaluable office experience.

What benefits did your internship bring to your employer?

I played a key role in the organisation and delivery of four major careers fairs and a large number of smaller employer events, such as presentations and showcases. I coordinated the arrangements of several events from start to finish, taking the original booking, making the necessary arrangements and hosting the event on the day. I feel that my work helped to ease the workload of my colleagues in what was an extremely busy autumn term and was crucial to the smooth running of employer events.

Did you encounter any problems during the course of your internship and if so, how did you overcome them?

The main problems that I encountered during the course of my internships were relating to procedural/system changes, such as alterations to evening event bookings and changes to the newsletter format. I worked closely with colleagues to ensure that transitions were smooth and asked further questions where necessary. I created a comprehensive document detailing the new procedures to guide others in future.

“Jess was brought in to cover maternity leave of a permanent member of staff.  She was an excellent team player, flexible and hard working.  She was keen to ensure she understood what was required of her and wanted to learn.  Her positivity was a delight to have in the office.  As part of her role she had to communicate regularly with employers wanting to work with the University in promoting their internships and graduate role.  Her interpersonal style and customer service were excellent and I had no hesitation in leaving her to get on with it.  We would have offered her a permanent role had she not already secured an alternative role at the University!” – Line Manager.