What were your main duties and responsibilities during the course of your internship?
Over the years I learned a great deal, not just about digital marketing but about a whole range of industries as I was relied upon to write regular content and website copy for miscellaneous clients. From web designers to interior designers, builders, dentists, and accountants – you name the industry, I probably wrote a blog about it. I had the opportunity to learn more about digital marketing. I became more interested in the workings behind SEO (Search Engine Optimisation), and watching our clients progress up the Google rankings, and I took my Adwords exam to become Google certified.
What would you say was your biggest achievement over the course of your internship?
Half way through my final year of study, the Company Director offered me a full-time position commencing after graduation. For me, not only was my internship a fantastic opportunity to apply my academic abilities in a professional environment, build my confidence and develop my employability skills, but without the internship I probably wouldn’t have ended up working for the company after I graduated too.
Did you encounter any problems during the course of your internship and if so, how did you overcome them?
It was a role that taught me to be flexible as well as hugely self-motivated since much of the work was carried out at home. When I began my full-time position as Marketing Executive I was thrown in at the deep and expected to stay afloat because an SME won’t have the same resources as a larger firm when it comes to training. This has the potential to feel overwhelming but it also allows you to develop in other ways. What’s more, you’re in a company you know has invested in you because, over the course of your internship, they got to know you and saw value in you.