PR and Marketing Assistant – ISCA College of Media Arts

Universtiy of Exeter Internships, UoE Internships, SCP, SBP, GBP, A2I

What were your main duties and responsibilities during the course of your internship?

The main objective of the role was one of reputation management. The school was looking to improve its reputation to sustain pupil numbers and therefore funding. I was taken on to increase PR and marketing activity and increase awareness of the good work the college does. The PR activity included ‘selling in’ stories into the local press about GCSE results, awards won by pupils and other positive college activity. The marketing role was very varied, encompassing advertising, website work, social media and print marketing such as newsletters and prospectuses.

What would you say was your biggest achievement over the course of your internship?

The scheme has been a great stepping stone. I have consolidated skills learned through my education and learned new skills through the variety of tasks I was set.