Student Case Study: The Miniature Pony Centre









Name of Student: Olivia Townend 

Degree Subject: Liberal Arts 

Job Title: Social Media and Marketing Creator 

Company Name: Miniature Pony Center 

Description of Organisation:  

The Miniature Pony Center is a farm-based tourist attraction based on the edge of the Dartmoor National Park. They predominantly have miniature Shetlands and miniature horses. As well as several other animals including mammoth donkey, heavy horses, micro pigs, sheep, goats, foals and other horse breeds. They run daily activities including pony rides, grooming and talks. Also, they offer birthday parties and pony club days and run special events during the season. 

Type of Internship:  

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key responsibilities included creating content for Social Media sites such as TikTok, Facebook and Instagram. 

What was your biggest achievement on your internship? 

I managed to organise and facilitate a successful PR visit. 

Skills Learnt:  

  • Communication 
  • Teamwork and Collaboration 
  • Customer Service 
  • Organisation 
  • Time and Work Load Management 
  • Strategic Planning 

Attributes Developed: 

  • Confidence 
  • Creative thinking 
  • Independence 
  • Work Ethic 

Your message to other students considering a similar job role, organisation or sector? 

“My internship was very useful to me, as I haven’t had many chances to try work in fields outside of hospitality. It gave me a chance to put my interest in marketing to the test so that I have a broader knowledge and experience before I begin applying for jobs as I leave university.” 

“Furthermore, I have since taken the knowledge and skills on to apply for another internship (now completed) which I gained due to the knowledge I gained from this.”