Student Case Study – True Story

Name of Student:  Emma Fear

Degree Subject:  BA English

Job Title:  Christmas Account Manager

Company Name:  True Story

Type of Internship:  Santander SME

Description of Company: As an independent creative agency, we’re used to working with brands and retailers across all channels, both in the UK and globally. Our concepts translate into real-world experiences for customers that deliver measurable commercial results. 

What were your key duties and responsibilities during your internship? 

I was on a team that was the liaison point between a large team of designers and the Boots UK in store marketing Christmas team. I had to ensure briefs were communicated effectively and deadlines were met for delivering completed artwork files to the client.   

What outputs and outcomes did you deliver for your employer? 

I produced weekly market research reports for Boots which allowed other account managers more time to manage larger projects and also gave Boots an insight into their competitors. I also ensured that artwork files were delivered in a timely manner so that print deadlines were hit. This meant being aware of the designers workloads and timeframes and doing everything in my power to support them to reach the deadlines we set.

What was your biggest achievement on your internship? 

Boots asked true story to produce prototype artwork of in store marketing materials that were not yet fully completed in the creative stage for use in a mock-up show room. I project managed this whole product, which meant delivering over 200 pieces of prototype artwork to a really tight deadline. To do this, I ensured I provided daily updates to the client, the designers and the rest of my team so we were all aware of how much work was left to do. I also made sure that things went as smoothly as possible by remaining in constant communication with the client so feedback could be delivered and auctioned promptly. We ended up meeting the deadline and all material was in the showroom on time for the senior members of the Boots team to see it.

What did not go so well on your internship? How did you overcome any challenges? 

There were large issues on a piece of work I was covering for somebody who was on holiday. As I was the only one in the office, I had to ensure that the client knew the limitations of the situation and the problems we had. This was incredibly difficult as it was not a client I had built up previous rapport with and this was my first dealings with them. I overcame these challenges by remaining calm and honest with the client and helping them to understand how the situation had occurred. I also contacted my line manager and alerted her to the problem so that if it escalated further she would know the situation clearly enough to have an input. This move proved invaluable when she was later called up and asked to make an important decision regarding this project.

Skills Learnt:

  • Problem solving
  • Negotiation
  • Persuasion
  • Leadership
  • Customer Service

Attributes Developed:

  • Confidence
  • Initiative
  • Perseverance
  • Motivation

Your message to other students considering a similar job role, organisation or sector? 

“My internship was enormously useful to me both personally and professionally. It has given me the confidence and experience to pursue a graduate position in a large company and taught me so much about having a full-time job.”