The Importance of Identity and Visibility In Outreach

When the topic of ‘visibility’ arises in outreach, it is usually to do with raising the profile of students from under-represented groups. Sometimes this manifests in a push for more diverse marketing campaigns, to represent the true (or aspirant) diversity of students at a given institution, or as an initiative within a university to recognise the presence and achievements of groups who fly under the radar.

However, when it comes to student-facing visibility, I believe it is just as important that applicants see diversity in the range of people creating, organising and delivering outreach, too. And not just from students. Read More