Matthew Rusk Student Entrepreneur in Residence

For the forth of our progress updates I met up with Ed Vickers, founder of one of the University of Exeter’s most successful social enterprises Jollie Goods. I originally posted about Ed’s business, a “wear a pair, share a pair” social enterprise helping provide socks for homeless people, in March 2013 and boy has the business come on a long way since then!

In December 2012 Ed had just launched his social enterprises’s first product, “Jollie’s Socks”, making his first sales on a weekly market stall on campus in The Forum. Sales of the socks through the website quickly went through the roof, helping Ed to sell over 100 pairs of socks before Christmas 2012. By March 2013 Jollie’s Socks had been selected as the product of choice to represent the University of Exeter at a SETsquared intra-university business competition held in Spitalfields Market London, winning the UnLtd price for “Best Social Impact”. This provided Jollie Goods with the platform to start selling their products through multiple independent stores located throughout the south-west and London including Maker Maker and Good Golly Miss Molly in Exeter (two good stores to start with if you run a clothing business at the University and are interesting getting your goods into local stores).

Ed selling Jollie’s Socks on campus in The Forum, December 2012!

By December 2013 the Jollie’s Socks range had expanded to three different coloured socks, with all the manufacturing being moved back to the UK. Yet, it was Jollie Goods success within the John Lewis’s PitchUp business competition that really highlighted the potential of the business – from the hundreds of entries made Jollie Goods was shortlisted with 11 other companies to pitch to John Lewis for the chance to be stocked in the retail giant’s stores. From this pitch Jollie Goods were successful and won the opportunity to be stocked in John Lewis – the only company to be selected that year! From Christmas 2012, were Ed had sold socks at the Forum, to Christmas 2013 where Jollie’s Socks were being sold in their hundreds through John Lewis’s Peter Jones, Oxford Circus and online Stores.

Continuing to be sold through these three John Lewis stores, as well as an ever growing network of independent stores, Ed has big plans for Jollie Goods now that he has graduated from the University of Exeter (summer 2014). Looking towards December 2014 Jollie’s Socks will expand from three products to five, as well as moving into producing Jollie’s Hat and Scarves – both having similar “wear a pair, share a pair” concept providing the homeless with durable winter hats and scarves upon each purchase. Indeed, the social impact of Jollie Goods has been truly outstanding with over 2,000 fresh socks being given to homeless shelters to distribute, touch numerous lives across the UK. Ed’s ultimate goal is not only to continue to grow his social business but enable young people to get directly involved to help the homeless throughout the nation.

Jollie’s Socks selling in John Lewis, December 2013!

Perfect for quirky christmas gifts Jollie’s Socks has to be one of the best products to be created by a University of Exeter student and no doubt Jollie Goods has a great future in front of it! On the MGR Music Tuition business front this week we have had a really exciting development, with the launch of Piano Lessons Swindon that will be jointly run with the Guitar Lessons Swindon and Singing Lessons Swindon teachers. It is the start of a new business model that will enable teachers to create small music tuition businesses, rather than simply building up their own students numbers. Exciting times!

We are also in the final stages of negotiating a deal with a guitar store in London who are interested in advertising in the London Guitar Lessons Blog, this will be great news if it comes off as it will be able to fund content creation through hiring a sub-contracted blog editor and a teacher to produce further Youtube guitar lesson videos – all creating more traffic and then more revenue from advertising. On the website expansion front Singing Lessons Cambridge, Piano Lessons York and Singing Lessons Peterborough we all completed and launched this week, with teachers being hired in Belfast and Southampton. All in all a truly busy week!

Connect with Matthew via LinkedIn or have a read of his latest business offering whisky subscription gifts to see how his latest project is going.

Posted under Jollie Goods, Progress Update, SetSquared, Stocking Goods in John Lewis, Student Businesses