A Day In The Life of A Start-Up: Day 2

Social Media

There is always a challenge for a business to get the most (or anything!) out of social media. Not only are there so many platforms, but the amount of time that can be wasted by a business trying to maintain social media presents with little or no positive outcome is significant. Of course, if your business is one that can sell directly through social media then it makes so much sense to sell through those platforms – almost as if they are a marketplace.

However, when selling music lessons I know that the team has always struggled to try to develop a strategy that helps to promote our music lessons to the diverse group of interested individuals who take lessons. For many years it has been clear that this was a strategy that didn’t give the results that we were keen to get from it – in other words, the input time compared to the numbers of enquiries coming through social media wasn’t scalable.

With this in mind, a lot of time in 2020 has been spent by the team on developing a social media strategy that would help to develop the business. This moved the focus away from trying to generate more student enquiries through social media and instead of using social media to highlight the open teaching positions that the business had. Essentially, the team refocused from student enquiry generation to using social media to fill vacant roles and almost immediately the results of the time versus success completely changed. The team has been able to use the mgrmusic Facebook page to highlight the job opportunities that teachers could apply to with real success.

They have also grown out the closed teacher community on Facebook, to give teachers a space to seek advice and provide support to other music teachers, this has been a really effective place for music teachers to feel part of an online community during covid-19. At the same time reducing the number of platforms that we use for social media has helped to focus the strategy, closing down the Instagram account and reflecting on whether the Twitter account has a significant impact on business development.

Guitar Lessons Wimbledon

It is always a real compliment when a teacher who is based in one location move to a new location and is keen to continue working together in the new location. Charlie English, an experienced guitar teacher who we have worked with for many years recently relocated to the south-west of London, keen to launch a new Guitar Lessons Wimbledon music hub. He has been a fantastic guitar teacher, helping students of all ages and abilities to develop their playing ability in Southampton and I am sure that he will make the Guitar Lessons Wimbledon music school a real success for the local learners.

Of course at the moment almost all the lessons nationally are taking place online, but it has been positive to see that enquiries have continued to come in with a geo-relevant search pattern – meaning that students in say Reading are interested in taking lessons with a guitar teacher in Reading, even if that is just online for the moment. Many enquiries say that “when this is all over I would like to take in person lessons with you, but for now do you teach online?” – of course, that said there has been an increase in online enquiries, but it has been really reassuring that these are less compared to those that are still geographically relevant to the music teachers. Lets hope this is a theme that continues moving forward, as local music students need local students to teach – as much to keep them enthused about staying in the private music teaching business as it is to form a sustainable income.


Posted under A Day In The Life of A Start-Up

This post was written by Matthew Rusk on October 30, 2020


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