Trying to keep with my daily updates for the new Music Teacher platform, one of the most challenging aspects of setting-up a new online business is how can you plan it in such a way as to make it scale. Often what is easy with a small amount of customers is often unmanagable as the customer numbers increase – specifically business administration, for example responding to customer queries or answering common onboarding questions becomes ever more time intensive. This draws key resources, in terms of people, time and energy, away from continuing to develop the business – after all there is a distinct different between maintaining a business and growing it rapidly.
One common pitful is to design a business model that by the time that you get to the stage that you need to scale the model itself cannot support the hiring of individuals to help validate the scaled model. In other words, while it is founder(s) doing the tasks the profile margin is worthwhile, however, as the business grows and further employees need to come in to support, then actually the cost of employing an individual to do the task cuts so far into the business model that it makes it no longer viable.
This has been an aspect of the project that I am very keen to try to plan for from day one, how can the website scale to 1,000 teachers then to 5,000 teachers, using a model that is sustainable and doesn’t simply overload the core team, reducing the customer experience and team enjoyment. I know I still has so much to learn in this field and would love to get any readers thoughts on how to build a business model that scales from 10 to 1,000 to 10,000 size while ensuring that the business infrastructure can cope with that development.
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Matthew Rusk on March 7, 2021
