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Why YouTube Can Help Grow Your Business - Matthew Rusk

Why YouTube Can Help Grow Your Business

Has the internet changed the way we all teach? I certainly think so. In 2019, there is a growing hungry for visual media. Many teachers are taking their cause to the internet and teaching via the medium of video. This could be pre-recorded lessons or live on Skype.

The reason for this is that the internet simply allows us to connect with more people. If you teach face to face, you’re somewhat limited geographically, but if you teach on Skype, location is no longer a factor. If you are a good teacher, you could teach from LA to Sri Lanka and everything in between, time zones permitting of course.

Many musicians are looking to places like Youtube to host their content to educate everyone, and the great news for the consumer is this is FREE. Video allows people to consume media anywhere, anytime and with the fast-paced ways of the modern world, this seems to be getting more and more normal.

The benefits as I said are that you can connect the whole world to your cause with relative ease and with social media as the biggest marketing tool, you could reach an audience of millions armed with only your knowledge and a camera.

Making this content is not always easy, it does often require good quality equipment that can capture high quality video and audio and the ability to manipulate these recordings after they are made to ensure they are polished and ready to go.

If you are just getting started with the idea of video lessons, a good quality HD camera and a small home recording set up will give you the ability to do this. Audio and video editing is an art form in it’s own right so there is certainly going to be some additional learning for you as you get into this process. There are plenty of resources out there to help you become a fantastic editor and have your videos looking polished and professional in no time.


We are excited to be working with the wonderful Toby Huelin as our Piano Teacher in York. Tony is a fantastic teacher, offering custom tailored piano lessons across all genres to his students. He is an incredibly versatile teacher and can play anything from Classical to Jazz as well as being as holding experience teaching in schools at KS2 through to A-Level in Music and Music Technology.

He has also taught music at Victoria College, Jersey College for Girls, Jersey Academy of Music and Blackheath Conservatoire. Toby also holds a First Class Degree in Music from the University of Oxford and a Masters in Composition at Distinction level from the Guildhall School of Music and Drama.

Outside of teaching, Toby works as a composer for theatre, film and concert halls. His music has been heard in venues such as Maida Vale, Wigmore Hall, The Barbican and Abbey Road and performed by ensembles such as The BBC Singers, EXAUDI, The Cavaleri Quartet and more.

Posted under mgrmusic.com

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Matthew Rusk on September 26, 2019

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