Matthew Rusk Student Entrepreneur in Residence

For so many businesses lockdowns have absolutely decimated their income streams, preventing their customers from attending their premises to purchase the service or products that they provide. In April 2020 I was very concerned that the numbers of lessons taught by the music teachers in our teaching community would take a nose-dive right down to basically nothing, as the entire business had be designed for in-person lessons.

However, I had underestimated the desire, ability and determination that the teacher community had in regard to moving their lessons and their students online within just a small numbers of weeks. To put it another way, the ability for music students to take lessons on Zoom, Skype, Teams and other platforms saved us as a business and enabled us to continue to keep going during the last year.

Of course, not all of the music teachers in our community moved online – for some, the instrument made it challenging to move online. Drum teachers, for example, have had a more challenging time teaching online compared to guitar teachers. For others, the way they taught didn’t suit to online teaching, some singing teachers are a good example of this as they focus a lot on addressing the way that a student’s posture, neck tension and stance impact their voice – something that they just couldn’t translate to the online environment. Finally, for some teachers, the technical abilities required to move online were just a step too far and they felt they couldn’t achieve the results they wanted from a technical point of view.

Nonetheless, this is certainly a smaller number of the teachers within the community than I would have expected prior to lockdown. There are teachers who had previously told me they would never teach online, that once lockdown came moved online and have been teaching really successfully (and dare I say it, enjoying it!). The numbers of online music lessons enquiries have massively increased, perhaps unsurprisingly, during lockdown – creating an opportunity for music teachers to offer lessons to students that are located across the world.

This has enabled students to access incredibly high-quality music teachers that perhaps they wouldn’t be able to in their area, as well as enabling music teachers to do things they never thoughts possible before – for example, move house and retain students in large numbers or consider going on tour and taking students with them virtually. From all of this it is clear that a music business like the one that I run required an online music lesson strategy and we are delighted to announce a new part of the platform dedicated to online music lessons and the teachers within our community who are able to teach them.

It will be really interesting to see the legacy of lockdowns and whether students will continue to enquire in such high numbers for online lessons or whether Zoom lessons – of all types – will be consigned to “that is so 2020”! Only time will tell, but as teachers we have learned so much about teaching via Zoom and I can say that had this not happened then I am sure that many businesses would no longer be with us.

Posted under MGR Music, Music Teachers