Christina, Advertising, Marketing and PR

Christina, an English student, wanted to go into Advertising, Marketing and PR. By participating in the Career Mentor Scheme she was matched with a PR and Communications Manager at the Cass Business School, City University London. This mentor was leading a team looking after the PR and communications activities for Cass Business School in the UK and internationally.

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The partnership improved Christina’s confidence and enabled her to take an internship. It also helped her prepare for the next steps after graduation.

How do you feel the mentoring process has enhanced your employability?

Through this mentoring process, I was able to undertake an internship in PR over the summer holidays, through my mentor’s contact. It was a fantastic experience that has definitely enhanced my employability. My mentor helped me work on my CV and go through Cover Letters I sent off to various employers. I really enjoyed this scheme, and I feel that my confidence has improved.

What did you find most useful from the mentoring experience?

I cannot say what the most useful element of the experience was because everything was so helpful. I gained work experience, networked making new contacts, and understood the PR industry much better.

Why should students apply to have a mentor?

Everyone should apply. It is a fantastic way to learn about your respective industry , make the contacts and gain the confidence needed for the future.