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A behavioural science approach for evaluating communications about climate related risks and uncertainties

A behavioural science approach for evaluating communications about climate related risks and uncertainties

PI: Wandi Bruine de Bruin (Leeds University Business School, University of Leeds)

CIs: Suraje Dessai, Piers Forster, Andrea Taylor, and Astrid Kause (Sustainability Research Institute, School of Earth and Environment, and Priestley International Centre for Climate, University of Leeds). Adrian Hines, Jason Lowe, and Fai Fung (Applied Climate Science, Met Office).

Project Overview: In the UK, the greatest threats from climate change include heavy rainfall and flooding. Flood damage to UK businesses and communities cost as much as £1 billion per year. Yet, preparedness for climate change seems low among stakeholders from industry and government organisations. One reason could be that communications about climate change projections and associated uncertainty are too complex. They include data visualisations or graphs that do not appear to be designed for individuals without a background in climate science. Therefore, we will conduct interviews in which end users from industry and government will be asked to view commonly used climate data visualisations. For each, we will identify variations in interpretations, potential misunderstandings, and suggestions for improvement. Hence, our findings will help to improve communications about climate projections to end users. Our project builds on a multi-disciplinary collaboration between the University of Leeds and climate service providers at the UK Met Office.

M2D Conference 2018

11 – 14th June 2018, Cambridge.

Call for Abstracts is now Open – Deadline 2nd March 2018

Registration is now OPEN

M2D Funding Applications Deadline

23rd April 2018

(last chance to submit 6-month pilot project applications)

Next Expert Panel Meeting

11th May 2018

Get in contact

Emma Clarke m2d@exeter.ac.uk
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