Tag Archives: marketing

Olivia, Advertising, Marketing and PR

Olivia, a Geography student, had carried out multiple work experience placements in a variety of sectors but wanted to learn more about the possibilities of employment with a BA Geography degree. Through the Career Mentor Scheme, Olivia was matched with a Senior Business Development Executive for Pinsent Masons, International Law firm. This mentor’s previous work experience includes BD Assistant and Admissions and Communications Officer.

It opens your eyes into the world of work and applications”

Olivia achieved many objectives including how to write professionally, maintaining contact with people, and improved her knowledge of further education related to this sector.

Here is what Olivia thought about the scheme:

What were the highlights of the scheme?

They sent me their CV which meant that I could use this as a template when writing mine and they gave me good and useful constructive feedback on my CV.

What did you find most useful from the mentoring experience?

Insight into the profession and understanding what a Geography BA from the University of Exeter can enable you to do.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

Do it because it opens your eyes into the world of work and applications and really allows you to learn about different work sectors.

Lucy, Charity and Development

Lucy, English Literature student, applied to the Career Mentor Scheme to gain understanding of the Charity Sector and increase her employability. Through the scheme, she was matched with the Fundraising and Communications Manager for Headway Devon. Her role includes creating fundraising and marketing strategies, bidding for public sector contracts and disseminating press releases. This mentor also has a Certificate in Fundraising Management with the Institute of Fundraising.

“I was lucky to have a very motivated and involved mentor, who was well matched to what I wanted out of the scheme.”

Lucy achieved all of her objectives including increased knowledge of good and bad aspects of the profession, received work experience/ job shadowing and increased knowledge of sector entry requirements.

Lucy shared some of her experiences;

What were the highlights of the scheme?

I was offered work experience at Headway which I really enjoyed, insofar as I applied for a part-time job there and was successful. I am now working at Headway Devon 20 hours a week, which has been great having just finished my degree.

What did you find most useful from the mentoring experience?

The work experience, as well as discussions with Holly, really helped me to gain an insight into the charity sector. Now employed in that sector, I feel more confident about working in the third sector, such as its demands, what skills are useful, and so on…

What message would you give to a student thinking of applying for the Career Mentor Scheme?

I would say that the amount that you put into the scheme is the amount that you will get out of it. Prepare properly for meetings and take the meetings seriously, otherwise you won’t get as much from it as you otherwise would. Respect your mentor. And finally, make sure you apply for a mentor or sector that you really are considering working in, otherwise you could waste your own as well as your mentor’s time.

Amy, Management and Consultancy

Amy, Geography student, was interested in a career in Entrepreneurship after being inspired by the work of entrepreneurs, such as Casey Neistat, CEO of Beme. Through the Career Mentoring Scheme, Amy was matched with the Founder of City Mixology. This mentor has worked as a Corporate Lawyer for Slaughter and May before progressing into PR and Marketing and then working with start-ups. He has worked in London, New York and Tokyo, among other key business cities.

“The Career Mentor Scheme is the best extracurricular activity I have taken part in this year.”

Amy achieved her personal objectives of setting up a Linkedin profile, completing applications for Law vacation schemes and setting weekly goals as a means of time management. She also improved her personal development skills, widened her networking opportunities and increased her knowledge of sector entry requirements.

Amy shared her experience:

What were your highlights of the scheme?

Meeting my career mentor in person was a highlight of the scheme; it gave an opportunity to continue conversations face-to-face which had only been conducted over email previously.

Being able to increase my confidence in formal communication on a professional level from emails and phone calls, to meeting in person has definitely been a highlight over the whole scheme for me.

Despite not being successful in obtaining a law vacation scheme, being able to submit multiple applications and cover letters to magic circle law firms and making it through the initial stages of application in some cases has been a huge achievement considering my complete lack of experience in the sector beforehand.

What did you find most useful from the mentoring experience?

Being able to receive first hand insight into my chosen sectors (law and entrepreneurship) was immeasurably useful. It is so different to simply reading about that particular career, I am now able to fully appreciate both the pros and cons associated with the sector. It has helped me narrow down my career path moving forward.

Perhaps most useful, has been the transferable skills I have gained from the scheme. I now have fully functioning LinkedIn and RiseTo profiles as well as hugely improved CV. I am now able to conduct formal and professional emails, phone calls and face-to-face meetings – these skills have vastly increased my confidence and will be extremely useful in future professional settings.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

The Career Mentor Scheme is the best extracurricular activity I have taken part in this year. It helps to start you on your career path well before graduation is even on the horizon and has provided me with numerous transferable and valuable skills which I can apply into everything from everyday situations to more formal interactions and interviews. It is an extremely rewarding way to spend your time and gives the opportunity to network and boost employability skills.

Jessica, Advertising, Marketing and PR

Jessica, doing a degree in English, needed advice and guidance into the Advertising, Marketing and PR sector. She participated in the Career Mentor Scheme and her mentor was Head of Sales and Marketing at the University of Exeter.

At the time the mentor’s main responsibilities were to maximise income and profitability through effective utilisation of space and service when not in use by staff and students and to develop and deliver business strategy across the team, identifying new opportunities and co-ordinating with other services.

Jessica McKenzie

Here is how her mentor’s support was helpful to Jessica:

How do you feel the career mentor scheme has helped you overall?

The scheme has helped me on a personal level; it has given me the confidence to apply and also interview for graduate positions, it has improved my knowledge of the marketing sector and has given me an idea of the career path I wish to take upon graduating. However, having a mentor has helped me on a very practical level; I was offered two weeks paid experience after my summer exams. Whilst this was not a reason for participating in the scheme, it enabled me to have a closer working relationship with my mentor. At the very least, I have made a valuable professional contact and it is these connections that will prove invaluable in my career.  

How do you feel the mentoring process has enhanced your employability?

I have signed a contract to begin a two year graduate scheme with Tesco this September, after completing a two month internship last summer. The confidence my mentor instilled in me to apply to such internships was really beneficial. I was initially worried that being an English student would mean I did not have the numerical aptitude to compete with the Economics and Maths students. But my mentor assured me I had other, equally useful skills and it was these that I tried to implement in my assessment centre. Her knowledge of what employers look for in candidates was really useful and this definitely helped in my preparation for assessment centres/ interviews.

What did you find most useful from the mentoring experience?

The two weeks paid work experience was obviously a highlight, but not only for monetary perspective (it paid over half of my accommodation for my summer internship). It was a great insight into her career and it was particularly fascinating to see how the commercial side of the University is run in tangent with the academic. Apart from this, my mentor’s advice and support was really useful. Last year, I went a bit crazy applying for internships and work experience and my April I had been offered four placements, all of which I planned to take. My mentor kept reminding me to make sure I had time to relax and that to ensure I did not split my time too thinly; with hindsight this was the most useful advice anyone could have given me!

Why should students apply to have a mentor?

In this competitive job market students really need to know what they want to do before graduation, so having a mentor is a fantastic way to gain insight into a sector you are interested in. Just having somebody to talk to and listen to is incredibly useful in gaining this insight and planning a career beyond graduation. Even a few meetings can go a long was in determining what you want to do with your future. This can give you a higher level of confidence and insight when applying to graduate schemes, which can ultimately be the difference in you being offered a position – it worked for me!

Victoria, Retail

During her second year Management with Marketing student Victoria was lucky enough to be matched with the CEO of the White Company.

This mentor has various professional experiences within Retail and Marketing. He has previously been President of MIM, who have 300 stores in France and Belgium and also a Group Managing Director of New Look Retailers.

OLYMPUS DIGITAL CAMERA

Victoria had an outstanding experience being mentored. She shared details of the ways in which she benefited from the scheme.

What were the highlights of the scheme for you?

The highlight for me was getting to work for The White Company as my part of my placement year. My mentor has been incredibly helpful and I cannot thank him enough.

What did you find most useful from the mentoring experience?

The Career Mentor Scheme has provided me with invaluable experience. I was lucky enough to get the CEO of The White Company as my mentor. My mentor allowed me to participate in a work shadowing day where I saw different parts of marketing and how they run; from insight and analysis to multichannel and social media. I enjoyed this so much and knew this was somewhere I wanted to work in the future. Through the help and support of my mentor, I was able to work for The White Company as my placement year. I am continually learning on the job and feel I have really broadened my perspective and insight into the multi-faceted marketing industry.
My mentor has continually helped me to explore different parts of marketing even on my placement year, encouraging me to explore the world of PR and Social Media. My mentor is without a doubt a role model for me.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

My advice to anyone thinking of applying to this scheme would be to go for it! If I hadn’t participated in this scheme I would not have broadened my skill-set during my year in industry as much as I have done at The White Company.

The highlight of the scheme for the mentor was:

Victoria now has a clearer understanding of Marketing by [getting] real time paid experience

 

 

Emma, Retail

During her final year of doing English, Emma Pegg was mentored by the CEO of the White Company. Emma was looking to go into Retail and she received guidance and advice for getting into the sector.

This mentor has great experience in the industry. An alumnus of the University, he has previously been President of MIM, who have 300 stores in France and Belgium and also a Group Managing Director of New Look Retailers.

emma

Emma gave us details of her experience of the scheme.

What were the highlights of the scheme for you?

Two weeks work experience at The White Company’s head offices in Kensington.

What did you find most useful from the mentoring experience?

The work experience and the networking opportunities.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

Go for it! Through the scheme, I’ve been able to work in a fantastic company and use it as a launch-pad for further opportunities. The experience is what you make of it though, so be proactive when networking.

Rosie, Advertising, Marketing and PR

Rosie participated in the Career Mentor Scheme in her final year of studying Geography. She was interested in getting into the Advertising, Marketing and PR industry and was thus matched with a Strategy Director at BBH London.

This mentor graduated from Exeter with an English Literature degree in 2005 and has gained a variety of experiences at a number of organisations, including working as a Planner at Lowe for 3 years, as Head of Planning at Edelman for 20 months and then as a Planner at Anomaly. In 2013 he started as a Senior Planner at M&C Saatchi, where he spent over a year and then moved on as a freelance planner at Nonsense London.

rosie

Rosie informed us of the way the Career Mentor Scheme helped her.

She achieved various job hunting objectives, amongst which finding work experience, and personal development objectives, such as getting help in improving her CV. She also increased her knowledge of the entry requirements for the Advertising, Marketing and PR sector and learned more about what the good and bad aspects of the profession are.

Were there any other objectives you achieved?

Better understanding of different levels/sizes of marketing/advertising agencies.

What were the highlights of the scheme for you?

Meeting with my mentor in person, whilst emailing was an effective form of communication, meeting was a more personal experience.

What message would you give to a student thinking of applying for the Career Mentor Scheme?

It is definitely a rewarding and worthwhile experience. It is very straightforward to apply for, and there are many potential benefits to gaining a first-hand insight into your industry of choice.