Is Social Media Important for Music Teachers?

A question many teachers struggle with is “Is social media important?”.

Social media is a fantastic way to connect people. For teachers it is potential to reach out direct to your audience. It allows you to promote your business directly to potential students.

With so many people living their lives and making important decisions through social platforms, it’s no surprise that the way businesses are marketing themselves has changed.

The three big social media networks are Facebook, Instagram and Twitter. Each of these platforms offers a unique way to connect with students and potential students alike.


Facebook

On Facebook you can set up a page specifically for your business. On this page you can list all your business details and you can also share content such as text, videos and images. This content can be educational based, but you can also use it to share information such as changes to your business, or articles you think will be of value to your students.

Facebook also has a fantastic Ad Manager program that allows you to create paid-for advertisements for your business. Using this platform you can create adverts that tailor them to specific demographic within a specific radius of your business.

Instagram

Instagram is more image and video based. You can post images and 60 second videos. For music teachers, this is especially useful if you want to communicate short educational messages or show people what you’re doing. Instagram is a very personal social media and creates a sense of community with the followers and the business.

Videos are useful to show your ability at a musician. This can really help attract potential students.

If you run a Facebook ad, it will also be run on Instagram as the services are both owned by Facebook.

Twitter

Twitter is great as a customer service platform. It allows you to exchange short messages with followers. You may not have much luck with longer educational content here, but if you want to reach out to someone quickly and efficiently, Twitter is a great place to start.

Twitter is also a great platform for you as a teacher to connect with other entities in the business world. It allows you to reach out to companies or organizations you might want to built rapport with.


So as you can see, social media can be useful for music teachers. It allows you to create a presence online and a place to engage with and connect with your existing students and potential future students.

The advertising capabilities of social media are growing from strength to strength on an almost daily basis and right now, they’re some of the cheapest ads you can purchase.

If you are a music teacher but you’re not on the social media train, you should consider jumping onboard and connecting with an audience that’s out there just waiting for you to come along and inspire them.


Trumpet Lessons Swansea

I’m very excited to bring Neil Southgate onboard with mgrmusic.com as the teacher for our Trumpet Lessons Swansea page. We haven’t featured many trumpet players but as we grow into this area, it’s very exciting to work with someone of Neil’s calibre.

Neil is a very active musician who plays with a popular Soul group and he holds a Masters in Musicology from Cardiff University.

He has been teaching for over 6 years and I am thrilled that Neil will be sharing this knowledge and expertise with mgrmusic.com students.

Posted under Business Advice

This post was written by Matthew Rusk on October 20, 2020

Tags:

Moving Your Teaching Business Online

Many teachers all around the country are being forced to rethink and restructure their business models. Covid-19 has thrown a giant, pandemic shaped spanner in the works and it’s affecting out industry on so many levels.

If you are a teacher as part of a music school, or you teach in a range of local schools, you may find that you are currently able to work as normal under the guidelines providing you adhere to the protective measures set out.

However, the hardest hit has been the private tutors. Those teachers that work from their own home studios or the houses of their students.

The teachers that deliver one on one lessons anywhere, anytime. Their livelihood has changed and could remain in a state of limbo for some time.

So, what can teachers do to help keep business flowing.

Embrace the internet.

We can now teach our students over various video call programs like Skype, Zoom or Facetime. If you are new to this world, it can seem daunting, but don’t worry. It does not have to be.

Teaching online has never been easier to get started with. You just need a few simple things to get started:

Access to a Video Calling Platform

You can download Skype or Zoom for free. If you have Facebook or an iOS device you can also video call contacts that way. For teachers who don’t want to use personal profiles, you can stick with Skype and Zoom.

They both offer you a range of options such as screen sharing, screen annotations, a chat feed and more.

A Good Quality Webcam

You’ll need a good webcam for your student to get the best visual experience. HD webcams are very affordable and readily available. Try to get one that works in 1080p resolution.

An Audio Interface

An audio interface is a USB device that allows you to connect speakers and a microphone to your computer. You can also connect guitars directly. A good interface will allow you to have microphones set up so your student can hear you and your guitar. Built in microphones to laptops and webcams work fine, but they aren’t always the best quality.

A Stable Internet Connection

Video calling can use a lot of bandwidth so a stable connection is vital to preventing dropouts during video calls. If you run off a WiFi network, consider a cabled connection. You can connect your PC or laptop straight to your router with an ethernet cable. If this is not an option, perhaps you work from a room far form the router, consider a WiFi Range extender.

This is a product that plugs into a wall socket and boosts the wifi signal.


Bass Lessons Colchester

Here is a small business update for this week to round topic off. I am thrilled to start working with Craig Tyler who will be leading the way with our Bass Lessons Colchester page.

Craig is a great teacher and musician and I am excited to see him grow his career.

He has already done a lot of high profile work in the music industry including performing at Royal Ascot, The FA Cup Winners Party and the 21st World Scout Jamboree infront of HRH the Duke of Cambridge and 50,000 spectators.

Posted under Business Advice

This post was written by Matthew Rusk on September 29, 2020

Tags: