Category Archives: Advertising, Marketing and PR

Employment Services Administrator – Career Zone, Exeter

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What were your main duties and responsibilities during the course of your internship?

Over the course of my internship I had several  responsibilities. At the beginning of the internship I helped to process intern contracts, inputting student and employer information and making sure that our records were up to date. I also ran finance reports, and made sure that the information in our finance spreadsheets matched expenditure. In the second half of my internship I was responsible for organising a careers event for CEMPs students. This involved shortlisting potential employers based in the South West, and getting in contact with them via email and telephone to encourage them to sign up to the event. Whilst doing this, I marketed the event to students via social media, targeted emails, and through student societies. I was also responsible for making sure that facilities were booked for the day of the event.

What would you say was your biggest achievement over the course of your internship?

Organising the careers event for CEMPs students. I became much more confident speaking to external contacts after inviting employers to the event and providing them with further details about the event. I also gained new skills in areas that I previously had limited experience in such as digital marketing, through marketing the event to students.

What benefits did your internship bring to your employer?

I helped to streamline the processing of intern information during the busy period before Christmas, which meant that departments and employers were able to employ student and graduate interns quickly and easily. I also helped to make sure that the finances were accurate, as I was able to check them more frequently. Finally, I organised the careers event for CEMPs students, which my manager would not have been able to organise alongside their other responsibilities.

“He has been an excellent team player, very hardworking, flexible and reliable for the 3 months he was with us. He has been involved in calling employers about attending an event, writing promotional text to send to students and drawing up an action plan list. He also helped prepare GBP and SCP contracts and worked on finance.  Having him in the office really helped us get on top of the workload.” – Line Manager.

Events & Marketing Executive – Make it Marketing

postitnoteWhat were your main duties and responsibilities during the course of your internship?

Supported the marketing manager in devising and presenting ideas and strategies, promotional activities, compiling and distributing financial and statistical information, writing reports, organising events, monitoring performance and managing campaigns on social media.

What would you say was your biggest achievement over the course of your internship?

Learning about how to use my University degree in the real world.

“I had not had anyone else work for me who performed work so efficiently and to such a high standard. Her organisational skills are second to none and I could always count on her to take good initiative to keep client projects progressing” – Line Manager.

 

Employment Services Support Assistant – Employability Services, University of Exeter

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What were your main duties and responsibilities during the course of your internship?

The main purpose of my role was to ensure the delivery of professional and helpful administrative support within the Employment Services Team, in particular for the Graduate Recruitment Team. I played a key role in supporting the arrangements for the careers fairs and a wide range of employer events, in particular showcase/drop-in events, recruiter in residence and mock interviews. I assisted the team in developing relationships with local, regional and national employers, institutions, Alumni, internal Colleges and Services for the benefit of the University and its students and graduates.

What would you say was your biggest achievement over the course of your internship?

Throughout the course of my internship, the team was faced with a number of issues and obstacles out of our control that potentially threatened the organisation of successful events, such as double-bookings and extreme weather conditions. One of my biggest achievements was dealing with unexpected problems calmly and smoothly, always making the employer a priority and quickly creating contingency plans. My confidence has significantly increased as a result of this and I now feel more equipped and capable of dealing with the unexpected.  My internship offered a fantastic opportunity to put my skills into practice and gain invaluable office experience.

What benefits did your internship bring to your employer?

I played a key role in the organisation and delivery of four major careers fairs and a large number of smaller employer events, such as presentations and showcases. I coordinated the arrangements of several events from start to finish, taking the original booking, making the necessary arrangements and hosting the event on the day. I feel that my work helped to ease the workload of my colleagues in what was an extremely busy autumn term and was crucial to the smooth running of employer events.

Did you encounter any problems during the course of your internship and if so, how did you overcome them?

The main problems that I encountered during the course of my internships were relating to procedural/system changes, such as alterations to evening event bookings and changes to the newsletter format. I worked closely with colleagues to ensure that transitions were smooth and asked further questions where necessary. I created a comprehensive document detailing the new procedures to guide others in future.

“Jess was brought in to cover maternity leave of a permanent member of staff.  She was an excellent team player, flexible and hard working.  She was keen to ensure she understood what was required of her and wanted to learn.  Her positivity was a delight to have in the office.  As part of her role she had to communicate regularly with employers wanting to work with the University in promoting their internships and graduate role.  Her interpersonal style and customer service were excellent and I had no hesitation in leaving her to get on with it.  We would have offered her a permanent role had she not already secured an alternative role at the University!” – Line Manager.

Global Employability Support Assistant – Employment Services, University of Exeter

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What were your main duties and responsibilities during the course of your internship?

Helping to run the Erasmus+ work abroad scheme by creating Internship Forms and making sure they are signed off in good time, giving students advice about how to find placements all around the world and dealing with queries and issues from both employers and students while on placement. Working within a very small team, I shared the responsibility of over 250 student placements with my manager. As well as this I held student one-to-one’s once a week to give advice about finding work abroad and organised any global events on campus, including employer presentations and small fairs.

What would you say was your biggest achievement over the course of your internship?

My GBP role has allowed me to gain a confidence within a graduate role, that I did not have when I first finished University. As well as this, by working within a small team I have been able to streamline our internal work abroad paperwork processes to make sure that we can better keep on top of each student’s current situation. I have had just the right amount of freedom and direction to really improve my employability, which was the ultimate goal of my internship.

What benefits did your internship bring to your employer?

I believe that my internship enabled my team to improve some of our processes and resources, such as our ELE page and online webpages. I believe that my administration role helped lighten the workload of my manager and enabled them to work on projects we may not have previously had the time to undertake. By organising all of the employer and internal events for the Global Showcase for example, meant that my manager could concentrate on the marketing and advertising of the event in more detail.

Did you encounter any problems during the course of your internship and if so, how did you overcome them?

Quite often I had to work independently, which to begin with was a challenge but in hindsight really helped me to get to grips with my role as I was forced to learn the huge amount of knowledge needed quickly. Another difficulty within this role is that almost daily I encounter queries that I had never come across before. A good knowledge of what other teams within the University did, and of what reliable online resources there were available meant that I learnt to think on my feet and find answers to these problems quickly.

Content Writer – Click Hub

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What were your main duties and responsibilities during the course of your internship?

Over the years I learned a great deal, not just about digital marketing but about a whole range of industries as I was relied upon to write regular content and website copy for miscellaneous clients. From web designers to interior designers, builders, dentists, and accountants – you name the industry, I probably wrote a blog about it. I had the opportunity to learn more about digital marketing. I became more interested in the workings behind SEO (Search Engine Optimisation), and watching our clients progress up the Google rankings, and I took my Adwords exam to become Google certified.

What would you say was your biggest achievement over the course of your internship?

Half way through my final year of study, the Company Director offered me a full-time position commencing after graduation. For me, not only was my internship a fantastic opportunity to apply my academic abilities in a professional environment, build my confidence and develop my employability skills, but without the internship I probably wouldn’t have ended up working for the company after I graduated too.

 

Did you encounter any problems during the course of your internship and if so, how did you overcome them?

It was a role that taught me to be flexible as well as hugely self-motivated since much of the work was carried out at home.  When I began my full-time position as Marketing Executive I was thrown in at the deep and expected to stay afloat because an SME won’t have the same resources as a larger firm when it comes to training. This has the potential to feel overwhelming but it also allows you to develop in other ways. What’s more, you’re in a company you know has invested in you because, over the course of your internship, they got to know you and saw value in you.

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Project Worker – Exeter Pound

business-cash-coin-concept-41301What were your main roles and responsibilities during the course of your internship?

My role involved: general admin tasks; data collection; running a stall at  Exeter’s Respect festival;  an Exchange point audit; volunteer co-ordination, and selling advertising space.

What would you say was your biggest achievement over the course of your internship?

During my internship the person who would have been supervising me left.  This meant that I was able to fill her role, and take over the general running of the office and co-ordination of other volunteers.

What benefits did your internship bring to your employer?

Luckily I was able to cover a period of time which would have been very difficult for Exeter Pound.

Marketing and PR Executive – Make it Marketing

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What were your main roles and responsibilities during the course of your internship?

One of my main roles involved writing blogs for other companies, and adapting the style of the post to suit their target audience.  Clients included: camper van hire, casino rental hire, and estate agents. I was also involved with designing leaflets for local restaurants and contacting hotels and B&Bs to see if they would give the leaflets to their customers.

Whilst working for Make it Marketing I used a variety of software including: Canva, Pixabay, SproutSocial, SurveyMonkey, MailChimp, Word Press, Modx, Asana, Eventbrite, Skiddle, and Paperless Post.
I also created content plans for clients, scheduled social media posts, and wrote blogs for the company.

What would you say was your biggest achievement over the course of your internship?

Learning to use lots of different online platforms to carry out efficient administration and promotion for various clients.

What benefits did your internship bring to your employer?

I wrote lots of blog content which improved the quality of the business’ website and its clients.

Market Research Intern – Attomarker

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What were your main duties and responsibilities during the course of your internship?

Researching the many types of blood-testing technologies in the medical and diagnostic industry; comparing cost, method of detection, availability and accuracy into reports.
Attending meetings with my boss, where we liaised with multiple individuals within the NHS and private healthcare sector; engaged with professionals looking to improve their current diagnostics position, save money and improve patient diagnosis from a point-of-care view.

What would you say was your biggest achievement over the course of your internship?

It has really helped me understand how basic science within a research lab can be applied in a private company from academia. I have learnt lots of business and financial techniques, which will help the way I view the industry and individuals making difficult decisions to respect and mould around a market to make their product work.

What benefits did your internship bring to your employer?

I hope that I provided valuable insight into the market which will be delved into; multiple market research reports revealed information that has avoided large costs from focus group studies and professional reports. A naïve and perhaps more basic view from a student could certainly have grounded the project and provided an alternative perspective and viewpoint, which alongside tenacity from myself I hope has provided some work worth having.

Digital Content Intern – Remote Dashboard

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What were your main duties and responsibilities during the course of your internship?

My main role was to create digital content for Remote Dashboard to post on their social media, such as Facebook, Twitter and LinkedIn. I researched topics that would be of interest to their clients, investors and business partners, and then wrote an article about it. There would be 2-3 articles published every week. Topics included the oil and gas industry, renewable energy, Internet of Things and battery/power solutions. If during my research I found a relevant article, I would send it over to the Digital Media Intern to share on social media channels.

What would you say was your biggest achievement over the course of your internship?

I became more confident in my capabilities as an intern who is a part of the company. My line manager and the CEO both encouraged me to weigh in my opinions and speak for the company as I was a part of it.

What benefits did your internship bring to your employer?

I brought more traffic to their website, and spiked more interest in their content that was now created on the regular, while before this it was once every month or so.

Access to Internships Co-ordinator – University of Exeter, Employment Services

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What were your main duties and responsibilities during the course of your internship?

Coordinating the A2I scheme:
*Managed the Access to Internships email
*Managed the student and graduate sign up to the scheme, saved applications and highlighted any issues.
*Used My Career Zone to make appropriate changes to the sign up form.
*Managed the A2I email list and sent out fortnightly e-newsletters.
*Prepared A2I Agreements and Appendices for the employer/student/ chased returns where necessary.
*Updated the spreadsheets, recorded accurate and up to date information
*Took part in the weekly Internship catch up meetings.
*Got involved in creative marketing/PR
*Assisted with arrangements for Access to Internships events – ensuring that they were advertised on My Career Zone,
made appropriate room bookings, promoted them across campus and assisted with the preparation of the paperwork.
*Sent out follow up emails to students/graduates and employers to check the progress of the internship.
*Dealt with setting employers up on the finance system, raising purchase orders and payment of invoices and kept
accurate records of the finance activity.
*Arranged grant payments to students and recorded payments grants accurately.
*Obtained feedback from employers and students/graduates
*Contributed to the evaluation of scheme
*As appropriate updated the A2I procedures.
*Assisted colleagues in the team with other activities, particularly at times of peak demand
*Worked together in a mutually supportive way and worked towards shared goals

What would you say was your biggest achievement over the course of your internship?

I feel I accomplished many things as my time as GBP – for example greatly exceeding targets set, both in the form of sign ups and financially. I also began to overcome a fear of public speaking and of advising students about potential careers.

What benefits did your internship bring to your employer?

I administrated around £237,000 which consequently helped around 218 students with funding. I also often covered and assisted the internship team, especially when a member of the team was absent or when their workload became extra demanding. Similarly, I often assisted the wider team and as a result have gained valuable experience of event organisation. For example I have helped to run events such as the Career Mentor scheme’s ‘Meet Your Mentor’ events, Careers in the South West event and recruitment fairs.

Did you encounter any problems during the course of your internship and if so, how did you overcome them?

Many challenges arose when thinking about how to specifically market to students who meet the Widening Participation criteria. This was very important to overcome as the WP funding was one of the largest pots of funding I was tasked with spending/allocating; over £150,000. This was difficult due to the sensitive nature of the criteria and the fact that I had no means to be able to identify them as a mass. One of the ways I overcame this was by assembling as many data reports as possible in order to be able to identify and target larger numbers of WP students.