Student Case Study- Planet Earth Games

Name of Student:  Dominic Hughes

Degree Subject: BA Politics with Study Abroad

Job Title:  Marketing and Communications Officer

Company Name:  Planet Earth Games

Type of Internship:  Access to Internships (A2I)Student Business Partnerships (SBPs)

Description of Company: Young people and adults are more concerned over climate change and its effects on the natural environment than at any other time. At the same time, inactivity and obesity are at record levels. We are a not-for-profit organisation who passionately believe in the symbiotic relationship between the environment and human activity.

What were your key duties and responsibilities during your internship?

My key duties were the management of digital platforms and to develop content for digital platforms. I was also responsible for website management, including regular updates as well as, PR and Communications, including media relations and generating media coverage.

What outputs and outcomes did you deliver for your employer?

The outputs and outcomes I delivered for my employer was strong digital engagement on all platforms and I drove event sales towards minimum of 60% occupancy.

What was your biggest achievement on your internship?

Being involved in the launch of the first ever Planet Earth Games, our team sought press coverage in the lead up to the event and also media coverage on the day. The task was to contact media organisations with press releases and invites to the event. We were delighted as a BBC representative attended on the day.

What did not go so well on your internship? How did you overcome any challenges?

It proved really difficult to convert digital engagement to event sign ups, particularly filling boys football teams and tennis teams. As a result, we were forced to drop boys football and tennis from the schedule.

Skills Learnt 

  • Ability to Work Under Pressure
  • Communication
  • Enterprise
  • Problem Solving
  • Decision Making

Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Motivation
  • Personal Awareness

Your message to other students considering a similar job role, organisation or sector?

“I cannot recommend the Access to Internship scheme enough. Chris Broadbent, the CEO of Planet Earth Games, has worked in media and marketing for many years and was fantastic to work with. We worked to deliver a meaningful project – the world’s first environment themed multi-sport event.”

Employer Quote:

“Working with the University internship scheme was transformational for our growing organisation and allowed us to deliver a highly ambitious event with very little resources.” – Chris Broadbent