Category Archives: Hospitality and Event Management

Employer Case Study: QWERTY Beer Box

Name of Organisation: QWERTY Beer Box

Description of Organisation: QWERTY Beer Box is a year one University of Exeter startup, formed in March 2020 to give independent breweries the national recognition they deserve. We’ve since put together 4 independent craft beer selections (Best of the Cotswolds, Devon, Bristol and Wales), partnered with over 40 breweries, worked with numerous high profile corporate clients and sold over 1500 QWERTY Beer Boxes. In 2021 we are looking to triple our 2020 annual sales, export British craft beer to the EU and explore numerous other sales channels.

Name of Employer: Quinn Leatherbarrow-Stokes

Job Title: Co Founder

Internship Scheme usedAccess to Internships (A2I),  Student Business Partnerships (SBPs) 

Feedback:

Together with the intern we were able to define a project that would entail discovering and pursuing incremental sales opportunities in the B2B market across the Southwest (Devon, Cornwall & The Cotswolds). They became an expert in this area of the business and were able to add value to the overall business. Although not leading directly to immediate sales it has paved the way for future expansion and we are in the process of bringing them back on board come September.

Given the results achieved and the attitude and talent demonstrated by the student I do not think there are any obvious improvements. One aspect that I did find helped the relationship was that I was a student at the University of Exeter last year and so was aware of other commitments and we were able to work together on this.

The A2I team have been amazing. They worked with us to put together a job listing and advertised it to the talented students at the University of Exeter. We had a shortlist of students and were able to find someone who was perfect for the role. The student themselves added significant value to the QWERTY Beer Box team and business and gave us the extra capacity to pursue incremental opportunities.

Student Case Study- Threshold Housing Link 

Name of Student:  Georgina Pitts

Degree Subject: BA International Relations

Job Title:  Social Impact Research and Project Worker

Company Name:  Threshold Housing Link

Type of Internship:  Access to Internships (A2I) 

Description of Company: Threshold Housing Link is Swindon’s Homeless Charity. We aim to end homelessness in our town and to help vulnerable people create a better life and independence. We offer support in a holistic approach and in a person centred way to local homeless individuals and to those threaten with homelessness.

What were your key duties and responsibilities during your internship?

My key duties and responsibilities during my internship were coordinating NCS social impact projects, being the main editor of the charity’s Facebook page and organisation of the pride campaign. I also attended meetings, interviewed associates and produced newspaper articles.

What outputs and outcomes did you deliver for your employer?

The main output I delivered for my employer was being the editor of the Facebook page. This resulted in a partnership with Mindcanyon’s page to raise awareness for World Suicide Prevention Day.

What was your biggest achievement on your internship?

My biggest achievement on my internship was when I was asked to write several articles for the Swindon Advertiser.

What did not go so well on your internship? How did you overcome any challenges?

Presenting to the NCS students was challenging and put me out of comfort zone, but I made sure I was prepared so it went well.

Skills Learnt 

  • Ability to Work Under Pressure
  • Communication
  • Problem Solving
  • Leadership
  • Time and Work Load Management

Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

“My internship experience was very much worthwhile. I experienced what is required to run a homeless charity and operate in the charity sector. I was taught valuable communication skills and witnessed behind-the-scenes aspects of homelessness in Swindon. I was given real and important tasks, and felt my skills and development were important to the company. I would very much recommend the A2I scheme.”

Student Case Study- Planet Earth Games

Name of Student:  Dominic Hughes

Degree Subject: BA Politics with Study Abroad

Job Title:  Marketing and Communications Officer

Company Name:  Planet Earth Games

Type of Internship:  Access to Internships (A2I)Student Business Partnerships (SBPs)

Description of Company: Young people and adults are more concerned over climate change and its effects on the natural environment than at any other time. At the same time, inactivity and obesity are at record levels. We are a not-for-profit organisation who passionately believe in the symbiotic relationship between the environment and human activity.

What were your key duties and responsibilities during your internship?

My key duties were the management of digital platforms and to develop content for digital platforms. I was also responsible for website management, including regular updates as well as, PR and Communications, including media relations and generating media coverage.

What outputs and outcomes did you deliver for your employer?

The outputs and outcomes I delivered for my employer was strong digital engagement on all platforms and I drove event sales towards minimum of 60% occupancy.

What was your biggest achievement on your internship?

Being involved in the launch of the first ever Planet Earth Games, our team sought press coverage in the lead up to the event and also media coverage on the day. The task was to contact media organisations with press releases and invites to the event. We were delighted as a BBC representative attended on the day.

What did not go so well on your internship? How did you overcome any challenges?

It proved really difficult to convert digital engagement to event sign ups, particularly filling boys football teams and tennis teams. As a result, we were forced to drop boys football and tennis from the schedule.

Skills Learnt 

  • Ability to Work Under Pressure
  • Communication
  • Enterprise
  • Problem Solving
  • Decision Making

Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Motivation
  • Personal Awareness

Your message to other students considering a similar job role, organisation or sector?

“I cannot recommend the Access to Internship scheme enough. Chris Broadbent, the CEO of Planet Earth Games, has worked in media and marketing for many years and was fantastic to work with. We worked to deliver a meaningful project – the world’s first environment themed multi-sport event.”

Employer Quote:

“Working with the University internship scheme was transformational for our growing organisation and allowed us to deliver a highly ambitious event with very little resources.” – Chris Broadbent

Student Case Study – Roly’s Fudge

Name of Student:  Annabel Ilic

Degree Subject: BSC Management with Marketing

Job Title:  Communications Assistant Intern

Company Name:  Roly’s Fudge

Type of Internship:   Access to Internships (A2I)Student Business Partnerships (SBPs)

Description of Company: Originating from Devon in the West Country over 30 years ago, we now have independently-run family fudge pantries across the UK. Each shop uses traditional recipes to make fresh fudge every day, handmade in full view for you to see.

What were your key duties and responsibilities during your internship?

During my internship I created blog posts and social media posts. I also produced newsletters and general marketing (with a focus on re-branding and the environment and sustainability).

What outputs and outcomes did you deliver for your employer?

The key outputs and outcomes I delivered for my employer was producing blog posts and social media posts to gain more exposure. I created two newsletters which were a huge success. The first being opened by 1352 people and the second by 1445 people.

What was your biggest achievement on your internship?

I was asked to help with the re-branding of the business, focusing on the ‘faces of Roly’s Fudge’ (the families who own different franchises). I had to create profiles for each owner, using Canva and help to create the webpage for it on WordPress. Whilst this is still a work-in-progress, my manager is very happy with what I have done and it has been a very intrinsically motivating task as well. It has provided me an outlet to show what I have learnt during my internship and hope in the future it will help change people’s perceptions of the business.

What did not go so well on your internship? How did you overcome any challenges?

Nothing notable. Sometimes time-management was difficult and I found myself running out of tasks, but by communicating my thoughts and giving feedback to my manager, everything was resolved.

  Skills Learnt 

  • Ability to Work Under Pressure
  • Leadership
  • Time and Work Load Management
  • Organisation

  Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Motivation

Your message to other students considering a similar job role, organisation or sector?

“I wasn’t entirely sure what to expect from my internship, but I have absolutely loved it. This experience has provided me with many useful skills that I will no doubt use in the future. After opting out of my industrial placement, it has given me a real boost of confidence and reassured me that I have the ability to be effective in the workplace. Better still, I was given the flexibility of working from home so it complimented my university studies well. I would recommend this scheme to anyone who is looking for meaningful experience and an insight into what ‘real life’ work is all about.”

Employer Quote:

“I was really pleased with the service from the internships team, who guided us through every step, advertising for the role and even helping with funding.  We took on two interns who were keen to learn and were so pleased with them that we offered them further work with us.” – Dannee McGuire (Director)

The Bill Douglas Cinema Museum – Employer Case Study

Name of Organisation:  The Bill Douglas Cinema Museum

Description of Organisation: The Bill Douglas Cinema Museum is home to one of the largest collections of material relating to the moving image in Britain. We are both an accredited public museum and an academic research facility and we hold a collection of over 85,000 items. Over 1,000 of our items are on display in our Galleries and are available to be viewed by the public.

Name of Employer:  Phil Wickham

Job Title: Curator

Internship Scheme used:  A2I

Employer subsidies (A2I) – Employment Services – University of Exeter

Feedback:

We recruited a Curatorial Intern who researched and produced data to support a planned funding bid and also assisted with other key duties in the museum. The main research task was to assist with funding from the National Heritage Lottery Fund (NLHF). This work was completed to a very high standard. She also looked into an array of academic researchers who had used the museum’s collections and got in touch with them about their publications or projects. The intern was confident, organised and hardworking, this showed specifically through her preparation of a talk on pre-cinema in the museum’s gallery. She then went on to present this to visitors which was received with much enthusiasm. The internship went very well. She continued to volunteer for us after her internship and did some really valuable data analysis work on the museum’s visitors that will help us to develop. 

This is an excellent scheme. We have used A2I twice and both times been able to benefit from exceptional talents. We highly recommend taking on an intern from the University of Exeter.  

Quote from Intern:

“I honestly could not fault this experience whatsoever. I was able to combine my academic studies with real-world practical experience. Phil allowed me to use my initiative and offer my own suggestions in relation to the museum’s redevelopment project, which caused me to feel like a real part of the team. It also allowed me to demonstrate my ability to think creatively and intuitively rather than simply wait for instructions. I am eternally grateful for the encouragement that I received throughout the four weeks. This internship confirmed to me that I have chosen a career path that I am well-suited to.”

The Royal Albert Memorial Museum & Art Gallery (RAMM) – Employer Case Study

Name of Organisation:  The Royal Albert Memorial Museum & Art Gallery (RAMM)

Description of Organisation: RAMM will enhance people’s quality of life. It’s a place of discovery which encourages everyone to be curious. RAMM uses its local and global collections to connect people to the world and inspires them to shape a better future.

Name of Employer:  Sophie Harbour

Job Title: Engagement Officer (Skills Development)

Internship Scheme used:  GBP

Graduate Business Partnership (GBP) – Employment Services – University of Exeter

Feedback:

We recruited an intern as an Intern Audience Development Assistant. This role consisted of supporting RAMM’s Audience Development Lead and wider team in the planning, delivery and marketing of a stimulating and varied programme of events and activities aimed at a broad range of audiences.

Our intern is doing very well. She’s a great asset to the team and she’s carrying out a range of tasks from basic admin to project work, including marketing for the museum shop and assisting with the production of a children’s book and associated exhibition.

We found this internship to be very valuable and enjoyed the benefits of a very positive two way exchanage; we were able to offer the graduate meaningful employment experience but we also benefited enormously from the new ideas, enthusiam and skills the graduate was able to offer us.

Make It Marketing – Marketing and Events Assistant

What were your main roles and responsibilities during the course of your internship?

I was involved with event planning and organising, for example I was given the task to find sponsors for the fashion show we were organising. I also assisted at some event on site, ensuring that the guests are having a great time and that the event runs smoothly. For example, my task was to make sure models are wearing the right outfit and that all guests received their gifts. I was also involved with social media, designing and copywriting social media posts were also among my daily tasks.

What would you say was your biggest achievement over the course of your internship?

I assisted to many successful event and I took a big part in keeping our guests satisfied at the events we organised.

What benefits did your internship bring to your employer?

I believe I helped Make It Marketing with my design skills when I was working on social media posts. Besides, I also tried my best to keep our guests satisfied, which clearly has a direct positive effect on the company.

Graduate Ambassador (Widening Participation and Direct Recruitment) – University of Exeter

The internship was invaluable in helping me to develop the skills required to secure a training contract to be a solicitor. I am now back in full time education completing an MA in Law and look forward to starting with the firm in 2020.

What were your main roles and responsibilities during the course of your internship?

As a Graduate Ambassador, I worked in both widening participation and direct recruitment. This involved delivering presentations for schools and colleges to inform students about their Higher Education options. I represented the University of Exeter at Information Fairs and UCAS Exhibitions, as well as helping with events on campus such as Open Days and Offer-Holder visit days.

What skills were you able to develop through the internship?

Leadership, strategic planning, IT

What attributes were you able to develop through the internship?

Commercial awareness, logical thinking, professionalism

Employability and Work Placements Support Officer – University of Exeter College of Life and Environmental Sciences

What were your main roles and responsibilities during the course of your internship?

I was planning, organising and arranging employability events which included inviting speakers, arranging logistics, promoting to students and hosting events. Aside from this, I was processing work placement paperwork for employability modules, writing the college student newsletter, meeting with academic colleagues to review and plan college employability provision, and training other team members on the work placement processes.

What would you say was your biggest achievement over the course of your internship?

I gained confidence in event management, administration, and the office environment.

What benefits did your internship bring to your employer?

The CLES employability team only consisted of myself and my line manager. I played a key role in organising events and processing work placements. Without my role, the team would have struggled to function.

What skills were you able to develop through the internship?

Negotiation, ability to work under pressure, networking

What attributes were you able to develop through the internship?

Commercial awareness, logical thinking, professionalism

Events & Marketing Executive – Make it Marketing

postitnoteWhat were your main duties and responsibilities during the course of your internship?

Supported the marketing manager in devising and presenting ideas and strategies, promotional activities, compiling and distributing financial and statistical information, writing reports, organising events, monitoring performance and managing campaigns on social media.

What would you say was your biggest achievement over the course of your internship?

Learning about how to use my University degree in the real world.

“I had not had anyone else work for me who performed work so efficiently and to such a high standard. Her organisational skills are second to none and I could always count on her to take good initiative to keep client projects progressing” – Line Manager.