Category Archives: Advertising, Marketing and PR

Student Case Study: The Falmouth Distilling Co

Advertising, Marketing and PR, Law with Business, Student Business Partnership (SBP), , , ,

Name of Student: Francesca Whetstone 

Degree Subject: Law with Business 

Job Title: Sales Intern 

Company Name: The Falmouth Distilling Co 

Description of Organisation:  

The Falmouth Distilling Co is a distillery on the Cornish coast creating multi-award winning small-batch spirits designed to enjoy in favourite company. With backgrounds in cheffing, science and design, their gins are uniquely distilled with fresh and foraged botanicals, with a focus on incredible flavour, sustainability, and careful craftsmanship. 

 Type of Internship:   

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key duties and responsibilities were market research into repeat customers and gaining understanding of customer base. I also completed detailed research into competitors, looking at customer journeys. 

What was your biggest achievement on your internship? 

My biggest achievement was completing a market research report which helped me develop new reporting skills as well as greater business awareness. 

Were there any challenges and how did you overcome these?  

I felt quite overwhelmed at first as I didn’t feel like I had the relevant experience to produce the report. 

Skills Learnt:  

  • Communication 
  • Ability to Work Under Pressure 
  • Organisation 
  • Time and Work Load Management 
  • Strategic Planning 
  • Researching  

Attributes Developed: 

  • Confidence 
  • Motivation 
  • Initiative 
  • Personal Awareness 
  • Creative Thinking  
  • Independence 
  • Work Ethic 

Your message to other students considering a similar job role, organisation or sector? 

“My internship has been eye-opening, exciting, and intriguing. I have loved every minute! The work I have undertaken has really assisted my development of organisation (working alongside my degree), IT skills, and general development of understanding what tasks may be given in a sales and marketing position.

I was given a thorough brief, which I have been supported by Ruth, Daisy and Chloe to meet. They have been a pleasure to work alongside and have been so supportive of any ideas I had. It has helped me to understand where I might see my career path direction, whilst fulfilling an interest of mine – the distilling process!” 

Student Case Study: Exeter Communities Together

Advertising, Marketing and PR, Business Management and Marketing, Student Campus Partnership (SCP), , ,

Name of Student: Jian Zhang Poon 

Degree Subject: Bsc Management and Marketing WIE

Job Title:  Project Coordinator Intern 

Company Name: Exeter Communities Together 

Description of Organisation:  

Exeter Communities Together (ECT) represents the coming together of a partnership of seven grassroots organisations, many of which have been run on a voluntary basis by community members, with the overarching aim of enabling Black, Asian and minority ethnic residents in Exeter to have a voice and increased visibility in the wider community.  

ECT will contribute to improving the health and well-being of ethnic minority communities and society as a whole by developing, as a partnership, shared knowledge and understanding, building sympathy and reducing fear between Black, Asian and minority ethnic communities and the indigenous population and reducing social isolation. 

A key objective for ECT is to improve health and well-being for the City as a whole and to spread this benefit more widely in Devon. In this we are supported by Exeter City Council and Devon County Council. 

Type of Internship:   

Student Campus Partnership (SCP) | Employer Engagement & Student Employment | University of Exeter  

What were your key duties and responsibilities during your internship? 

My key duties and responsibilities were designing posters, emailing partners, organising events, and doing minutes in board meetings. 

What was your biggest achievement on your internship? 

My biggest achievement was holding 5 events with over 100 attendees, and increasing social media platforms following. 

Were there any challenges and how did you overcome these?  

The biggest challenge for me was working for a very small company so my role held more responsibility. 

Skills Learnt:  

  • Communication 
  • Teamwork and Collaboration 
  • Organisation 
  • Strategic Planning 
  • IT 
  • Networking 
  • Assessing and Managing Risk 

 

 Attributes Developed: 

  • Confidence 
  • Initiative 
  • Perseverance 
  • Creative Thinking 
  • Cultural Awareness 
  • Personal Awareness 

 

Your message to other students considering a similar job role, organisation or sector? 

“Working for my first internship in the UK was a valuable experience; I learned a lot about how to actually put my marketing knowledge to use while learning how to work in a professional environment and for a non-profit. It was challenging as I was in charge of the whole marketing side of the company as my superior was on maternity leave. However, I got to learn and design marketing materials really quickly after knowing what each partner wanted specifically. I have gained knowledge from fellow interns as well as my boss and have learnt a lot from this experience.” 

Student Case Study: The Miniature Pony Centre

Advertising, Marketing and PR, Liberal Arts, Student Business Partnership (SBP), , ,

 

 

 

 

 

 

 

 

Name of Student: Olivia Townend 

Degree Subject: Liberal Arts 

Job Title: Social Media and Marketing Creator 

Company Name: Miniature Pony Center 

Description of Organisation:  

The Miniature Pony Center is a farm-based tourist attraction based on the edge of the Dartmoor National Park. They predominantly have miniature Shetlands and miniature horses. As well as several other animals including mammoth donkey, heavy horses, micro pigs, sheep, goats, foals and other horse breeds. They run daily activities including pony rides, grooming and talks. Also, they offer birthday parties and pony club days and run special events during the season. 

Type of Internship:  

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key responsibilities included creating content for Social Media sites such as TikTok, Facebook and Instagram. 

What was your biggest achievement on your internship? 

I managed to organise and facilitate a successful PR visit. 

Skills Learnt:  

  • Communication 
  • Teamwork and Collaboration 
  • Customer Service 
  • Organisation 
  • Time and Work Load Management 
  • Strategic Planning 

Attributes Developed: 

  • Confidence 
  • Creative thinking 
  • Independence 
  • Work Ethic 

Your message to other students considering a similar job role, organisation or sector? 

“My internship was very useful to me, as I haven’t had many chances to try work in fields outside of hospitality. It gave me a chance to put my interest in marketing to the test so that I have a broader knowledge and experience before I begin applying for jobs as I leave university.” 

“Furthermore, I have since taken the knowledge and skills on to apply for another internship (now completed) which I gained due to the knowledge I gained from this.” 

 

Student Case Study: The Nest Southwest CIC

Advertising, Marketing and PR, Business and Management, Student Business Partnership (SBP), Uncategorized, , , ,

Name of Student: Millie Graves 

Degree Subject: BSc Management with Marketing WIE 

Job Title: Social Media Coordinator and Analyser 

Company Name: The Nest Southwest CIC 

Description of Organisation:  

The Nest Southwest is a not-for-profit, social enterprise, community interest company. It was set up in Devon by local women to support other women and girls through the major life transitions of menstruation, pregnancy, birth and menopause by providing social, emotional and informational support. The organisation is mainly volunteer led with three directors, and a team of volunteers helping run support groups.

Type of Internship:  

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

My key responsibilities included managing The Nest’s social media channels (Facebook and Instagram). Also, I created an online shop to help generate some revenue for The Nest, and creating downloadable products to be sold on that shop 

What was your biggest achievement on your internship? 

My biggest achievement during my internship was creating an online shop from scratch, alongside creating downloadable products to be sold on the shop. 

Skills Learnt: (Change as appropriate) 

  • Communication 
  • Organisation 
  • Time and Work Load Management 

Attributes Developed: 

  • Confidence 
  • Motivation 
  • Independence 

Your message to other students considering a similar job role, organisation or sector? 

“My internship with The Nest Southwest CIC enabled me to greatly develop my social media management skills, requiring me to plan content, create that content using Canva, and then schedule it using Meta Business Suite. Having had this experience, I now feel much more confident in applying to similar roles. “

Employer Quote and Link to Case Study:

“It has been great having Yasmeen support our social media. Her eye for detail and research into topics to add to our social media pages has created a lot of useful resources we will continue to refer back to.”

Employer Case Study: The University of Exeter

Administration, Advertising, Marketing and PR, Employer Feedback, Graduate Business Partnership (GBP), Hospitality and Event Management, Uncategorized, , ,

Free Photo Of People Leaning On Wooden Table Stock Photo

Name of Organisation: University of Exeter 

Description of Organisation:  

At the University of Exeter they want to make the exceptional happen and have a real and lasting  impact on the world around them. They are already firmly at the forefront of universities worldwide and  their ambition is to increase that position, particularly as a Global 100 institution. They challenge them  talented students to achieve more than they ever thought possible and recruit the very best people  from around the world to reach greater heights in research excellence, innovation, and impact. 

Name of Employer: Louise Vennells 

Job Title: Senior Press and Media Manager 

Internship Scheme used:  

The Graduate Business Partnership Scheme (GBP) | Employer Engagement & Student Employment | University of Exeter 

Feedback: 

“Molly was a highly valued member of the team who calmly orchestrated a number of challenging projects. She was extremely efficient, and routinely delivered beyond expectation, particularly for an intern.” 

“There was no room for improvement – Molly was fantastic.” 

Employer Case Study: The Nest Southwest

Access to Internships (A2I), Advertising, Marketing and PR, Business and Management, Employer Feedback, Uncategorized, ,

Name of Organisation: The Nest Southwest CIC 

Description of Organisation:  The Nest Southwest is a not-for-profit, social enterprise, community interest company. It was set up in Devon by local women to support other women and girls through the major life transitions of menstruation, pregnancy, birth and menopause by providing social, emotional and informational support.

They hold peer support groups,  run workshops, courses  and hold training sessions. They also hire out birth equipment and books.

Their organisation is mainly volunteer led with three directors, and a team volunteers helping run support groups. Our active groups are a weekly Pregnancy & Wellbeing group and a monthly Homebirth Support group as well as hire of birth pools and equipment. Last year they launched their first menstruation course, training a cohort of volunteers to become ‘Menstruation Transitioneers’ who went into schools and youth groups to work with young people. They want to develop this project this term. They also run a Menopause support group.

Name of Employer:  Hazel Acland 

Job Title: Co-Director 

Internship Scheme used: 

Employer Subsidies – Access to Internships | Employer Engagement & Student Employment | University of Exeter  

Feedback: 

“It has been great having Yasmeen support our social media. Her eye for detail and research into topics to add to our social media pages has created a lot of useful resources we will continue to refer back to. “ 

 

Student Case Study: Social Media Coordinator and Analyser

Advertising, Marketing and PR, Business and Management, Internship Schemes, Student Business Partnership (SBP), Uncategorized, , , ,

Name of Student:  Millie Graves 

Degree Subject: BSc Management with Marketing WIE 

Job Title: Social Media Coordinator and Analyser 

Company Name:  The Nest Southwest CIC 

Description of Organisation:  

The Nest Southwest is a not-for-profit, social enterprise, community interest company. It was set up in Devon by local women to support other women and girls through the major life transitions of menstruation, pregnancy, birth and menopause by providing social, emotional and informational support. 

They hold peer support groups,  run workshops, courses  and hold training sessions. They also hire out birth equipment and books. 

Type of Internship:   

 Student Business Partnerships (SBPs)   

What were your key duties and responsibilities during your internship? 

I was responsible for managing The Nest’s social media channels (Facebook and Instagram) as well as creating an online shop to help generate some revenue for The Nest, and creating downloadable products to be sold on that shop. 

What was your biggest achievement on your internship? 

My biggest achievement during my internship was creating an online shop from scratch, alongside creating downloadable products to be sold on the shop. 

Skills Learnt:  

  • Time and work load management 
  • Organisation 
  • Communication  

Attributes Developed: 

  • Confidence 
  • Independence 
  • Motivation 

Your message to other students considering a similar job role, organisation or sector? 

“My internship with The Nest Southwest CIC enabled me to greatly develop my social media management skills, requiring me to plan content, create that content using Canva, and then schedule it using Meta Business Suite. Having had this experience, I now feel much more confident in applying to similar roles. “

Student Case Study: Saudi British Joint Business Council (SBJBC)

Advertising, Marketing and PR, Business and Management, Law and Legal Services, Student Business Partnership (SBP), ,

Name of Student:  Elizabeth Trunceite 

Degree Subject: LLB Law with European Study 

Job Title: Membership and Marketing Manager 

Company Name:  Saudi British Joint Business Council (SBJBC) 

Description of Organization:  

SBJBC UK is a not-for-profit membership association which works closely with the Department for International Trade and British and Saudi Chambers of Commerce to strengthen business relations between the UK and Saudi Arabia, introduce new companies to the market and support those already on the ground. 

 Type of Internship:   

 Student Business Partnerships (SBPs)   

 What were your key duties and responsibilities during your internship? 

Mostly my key duties were events management, marketing initiatives, receptionist duties as well as interacting with clients in promoting the company and gathering new members. I was also involved in securing sponsorships, as well as organizing logistics for sector focused events. 

What was your biggest achievement on your internship? 

The biggest personal achievement for me was building a professional rapport and greater confidence in my own abilities. Also, the many projects and opportunities which I was able to get involved in that provided for a variable experience! 

Were there any challenges and how did you overcome these?  

Working to close deadlines was a challenge which I faced but this was overcome with good teamwork. 

Skills Learnt: 

  • Ability to Work Under Pressure 
  • Organization 
  • Communication 
  • Teamwork and collaboration 
  • Customer service 

 Attributes Developed: 

  • Logical thinking 
  • Creative thinking 
  • Independence 
  • Work Ethic 
  • Professionalism 

 Your message to other students considering a similar job role, organization or sector?

“It was a lovely experience with a great team and an inclusive working environment. I worked there for nearly 5 months, and it was a great hands-on internship that taught me so much.” 

Employer Case Study- University of Exeter Environment and Climate Emergency Team

Advertising, Marketing and PR, Pathways to Marketing

“Professional Pathways is a great way of getting a student’s perspective and some fresh ideas to help with research”

Line Manager: Victoria Patch

Job Title: Communication and Engagement Lead

How did hosting an intern via the Professional Pathways programme benefit you and your organisation?

I joined the University in May this year- and one of the priorities was (and still is) writing a Communication and Engagement Strategy for the Environment and Climate Emergency team. This is a huge task, as first of all I had to get my head round how the University works, the organisational structure and the processes. Having students assisting was amazing as they could help in one key area – communication and engagement with students. They gave me an insight into the student journey, from before they start through to the final year, and suggested key times when we should be thinking of including the sustainability message as part of the regular communication that goes out, e.g., the prospectus. They also suggested the best method of contacting students – OK – I knew social media was one of the main channels but it hadn’t occurred to me to send information to tutors to forward to students… apparently one email they are guaranteed to read. They analysed our current website, gave feedback (strengths and weaknesses) and researched public engagement with climate change – and both reports will feed into the strategy.

How was your experience of hosting a Pathways intern?

The interns worked partly in the office and partly independently. They got on well, so some days when not in the office they worked together, so could compare notes. I wrote a brief before they started, with four areas I wanted help with and asked them to choose two – that way they could choose which interested them the most. I talked to them both again before they started to discuss what work arrangements suited them best (hours, from home or in the office etc). They were invited to a team meeting the week before the internship on Teams -one of them came along and introduced herself to the team. If they had any queries, I asked them to contact me on Teams. I had a couple of catch ups with them during the week, but they were relatively independent and got on with the work. I looked at draft reports towards the end of the week and suggested amendments or further research. From my perspective it went well, and they both seemed happy.

Student Case Study: NHST

Administration, Advertising, Marketing and PR, Business and Management, Internship Schemes, Student Business Partnership (SBP), Uncategorized,

Name of Student:  Nathan Boyle

Degree Subject:  Business and Management

Job Title: Sales intern

Company Name:  NHST

Type of Internship: Student Business Partnerships (SBPs) | Career Zone | University of Exeter

What were your key duties and responsibilities during your internship?

My 10 weeks mostly involved client outreach with the goal of generating subscription leads. Alongside this, I was able to work with the editorial department and carry out multiple research tasks.

What was your biggest achievement on your internship?

Hitting £25,000 worth of lead generation

Were there any challenges and how did you overcome these?

Initially, making calls felt uncomfortable and hearing no was unpleasant but over time, you adapt to the business setting. Hearing people tell you no is vitally important in career growth.

Skills Learnt: 

  • Ability to Work Under Pressure
  • Organisation
  • Networking

Attributes Developed:

  • Independence
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

Over my short tenure with NHST, I felt I have gained confidence in client based scenarios and I am now certain I am able to carry myself properly in a business environment. I would urge any student to undertake an internship even if it isn’t in the field you ultimately wish to go into.