Category Archives: Advertising, Marketing and PR

Student Case Study:  Harbour Housing 

Name of Student:  Emily Hill 

Job Title:  Communications and Research Intern

Company Name: Harbour Housing

Type of Internship:  Access to Internships (A2I)

Description of Company: Harbour Housing provides accommodation and support for homeless and vulnerable people across Cornwall. We house a variety of people and our aim is to provide tailored support in order to help them to eventually live independently. People stay with us for up to and sometimes over two years in order that they have the chance to really turn their lives around at a pace appropriate to them, often moving through our different properties which offer increasing independence until they are ready to move on. 

  1. What were your key duties and responsibilities during your internship?

I established and managed our social media, represented the organisation at partnership meetings, wrote and sent out press releases, acted as an ambassador at events, gave presentations and tours to stakeholders managed the company website and branding, applied for funding and managed projects.

  1. What outputs and outcomes did you deliver for your employer?

I increased our social media following and engagement by over 2,000%, regularly had articles published in local press and trade journals, produced reports for commissioners and brought in funding for the organisation.

  1. What was your biggest achievement on your internship?

The organisation I worked for was a homeless charity, and we found it difficult to move our clients into permanent accommodation due to the reluctance of landlords and lack of funds to cover deposit costs. I applied for grant funding for a project that would solve these issues, and was successful in securing £45,000 for the charity. As a result 20 individuals will now be able to move into their own homes.

  1. What did not go so well on your internship? How did you overcome any challenges?

It was difficult to adapt to not being given instructions and having to use a lot of initiative in managing time and deciding on strategy. This came with time and practice.

  1. Skills Learnt 
  • Communication
  • Teamwork
  • Persuasion
  • Customer Service
  • Ability to work under pressure
  1. Attributes Developed 
  • Researching
  • Networking
  • Initiative
  • Confidence
  • Motivation
  1. Your message to other students considering a similar job role, organisation or sector?

Before undertaking my internship I could not really visualise myself in any professional role and wasn’t sure what I wanted out of a career. I have now developed the skills and experience to give me confidence in my own abilities, and the knowledge of the sector to help me in my future development. I also secured a permanent contract with the same organisation which I am very much looking forward to.

 

 

Student Case Study: Widening Participation and Direct Recruitment Graduate Ambassador

Name of Student:  Imogen Wade-Palmer

Job Title: Graduate Ambassador (Widening Participation and Direct Recruitment)

Company Name: University of Exeter

Type of Internship:  Graduate Business Partnerships (GBPs) 

  1. What were your key duties and responsibilities during your internship?

As a Graduate Ambassador, I worked in both widening participation and direct recruitment. This involved delivering presentations for schools and colleges to inform students about their Higher Education options. I represented the University of Exeter at Information Fairs and UCAS Exhibitions, as well as helping with events on campus such as Open Days and Offer-Holder visit days.

  1. What outputs and outcomes did you deliver for your employer?

I represented the University of Exeter at Information Fairs and UCAS Exhibitions, as well as helping with events on campus such as Open Days and Offer-Holder visit days.           

  1. Skills Learnt 
  • Decision making
  • Networking
  • Teamwork and collaboration
  • Focus on goals and outcomes
  • Time and work load management
  1. Attributes Developed 
  • Increased my knowledge of the sector
  • Improvement of skills for the workplace
  • Creative thinking
  • Perseverance
  • Confidence
  1. Your message to other students considering a similar job role, organisation or sector? 

“The internship was invaluable in helping me to develop the skills required to secure a training contract to be a solicitor. I am now back in full time education completing an MA in Law and look forward to starting with the firm in 2020.”

Employer Case Study: Spoton.net Limited 

Name of Organisation:   Spoton.net Limited 

Description of Organisation: Established in 2008, we’re an experienced and creative web design company with a specialist team of website design, web development, and technical support experts. 

As a franchise, we’re able to offer our web design services to businesses throughout the UK and Ireland via our network of local consultants. Every website is then created by the team here in Devon. 

Name of Employer:  Amy Cross-Webber 

Job Title: Marketing Manager 

Internship Scheme used:  SBP 

Student Business Partnership (SBP) – Employment Services – University of Exeter 

Feedback:  

We recruited an intern as Marketing Assistant. She researched and written several blog posts that are published on itseeze.com – many have a high number of views and lengthy read times and exit rates suggesting people coming to our site and engaged by these blog posts written by our brilliant Exeter student. 

I honestly cannot fault our intern and everything she did. Our intern wished to continue studying – otherwise she is highly employable, and we would have certainly considered offering her a full-time role and still hope to in the future. 

We had a very positive experience – our intern proved to be a highly valuable member of our team. Her work ethic and creative writing skills impressed us from the outset. She fitted in perfectly with our team. We are incredibly grateful to have her as part of our team for the past 9 months – an absolute asset. 

Employer Case Study: Start Here Marketing 

Name of Organisation:  Start Here Marketing

Description of Organisation:    

A content marketing consultancy with a conscience, specialists in working with startup and small business, and are especially passionate about social and ethical enterprises. We believe doing good is good for business. 

Name of Employer:  Charli Ferrand 

Job Title:  Founder and Director  

Internship Scheme used A2I  

Employer subsidies (A2I) – Employment Services – University of Exeter  

Feedback:  

We recruited an intern who took on a variety of tasks for a variety of clients, from data work (key word analysis, social media and earned media reporting); through to content marketing activities (blog writing, content calendar development); and social media community management. She worked across clients from B2B and B2C industries. The intern completed all work to a very high standard, and I really enjoyed having her work within my team.  

The internship scheme is an excellent pathway to connect with some of the brightest young minds at Exeter University. Not only are you getting the opportunity to work with passionate, driven students, but you also have an opportunity to ‘pay it forward’. Throughout my career, I’ve been inspired by good managers and mentors. I have now worked with two female interns who weren’t sure about their careers post-university. Because of their internships, both have now landed jobs in marketing. As a female business founder and director, it makes me proud to support the next generation of women leaders in marketing.  

Oh So Social- Employer Feedback

Name of Organisation:  Oh So Social  

Description of Organisation: Oh So Social is an Agency Partner with Facebook, TikTok and Pinterest, meaning you benefit from the best and most up-to-date knowledge to support both your organic and paid-for advertising campaigns. With direct access to Facebook UK and exclusive agency benefits, we know the latest tips and best practice to get the most out of your online presence 

Name of Employer:  Katherine George  

Job Title: Director 

Internship Scheme used A2I 

Employer subsidies (A2I) – Employment Services – University of Exeter    

Feedback:   

We recruited an intern as an Account Executive. He was well prepared for the workplace and was able to generate content for us which was used on a range of platforms for various different clients.  

The intern helped us with planning short-term social media and marketing calendars for a range of clients and content creation for social media marketing campaignsAs well as, running reports for clients about the performance of their social media campaigns including audience interaction and follower growth through Twitter, Facebook, Instagram and Snapchat. 

We have really enjoyed having our Intern with us, he has been able to get involved with a range of different tasks within the business both on the client-facing side, and with internal operations also. 

We recommend to other businesses to use the University of Exeter Internship Scheme to host an intern. We received a very positive experience which we thoroughly enjoyed.  

OverAir – Employer Case Study

Name of Organisation:  OverAir

Description of Organisation: OverAir works exclusively with Apple products, we are also certified Mac Technicians, meaning we use Apple diagnostics and Apple parts where needed. We specialise in helping businesses, schools, and individuals with all things technical, including; troubleshooting, repairs, upgrades and general advice. With Apple certified experience across the entire product range, you’re in the safest of hands.

Name of Employer:  Rob Hartman

Job Title: Director

Internship Scheme used:  SBP

Student Business Partnership (SBP) – Employment Services – University of Exeter

Feedback:

We recruited a Marketing Co-ordinator who was tasked with building our social media presence.

Our intern has had a positive impact on our business. She is enthusiastic, intelligent and has fantastic interpersonal skills. She has reached out to our customers leaving a positive impression on them. She designed and organised our van getting wrapped as well as, new signage for our new offices.

We were really happy to have offered her an extension. Our intern has had a positive impact on our social media following and increasing customer engagement.

Quote from Intern:

“I organised the giveaway of a new iPad. This involved promoting on Facebook, Instagram and Twitter, working with a budget in order to maximise social media campaigns as well as organising, copy-writing and sending out their first email to their customer list of over 900 people. This resulted in over 400 entries to the giveaway and over 5000 engagements on Facebook.”

Music in Devon Initiative – Employer Case Study

Name of Organisation:  Music In Devon Initiative

Description of Organisation:  MIDI is a non-profit-making organisation which has been founded by a group of local musicians and music industry professionals. We aim to develop emerging talent, increase opportunities for musicians and audiences, and generate business for the music industry in Devon.

Name of Employer:  Nick Hall

Job Title: Director

Internship Scheme used:  A2I, SBP

Employer subsidies (A2I) – Employment Services – University of Exeter

Student Business Partnership (SBP) – Employment Services – University of Exeter

Feedback:

We recruited a Music Marketing and Admin Assistant through the University of Exeter Internship Scheme. The role was to administer and market various music related projects including the ‘Exeter Street Arts Festival’ and ‘Devon Pop Up Pianos’.

Our intern also was tasked with contacting businesses as part of a subscription scheme we are setting up. She carried out market research and some design tasks which was completed to a very high standard. She was sometimes given slow or negative responses from businesses but was persistent and modified her strategy to cope.

The intern was a great and useful asset to us and helped move an important project forward on several fronts. We will remain in contact with her as other roles she may be interested will likely become available. We were very impressed with the calibre of the student.

 

 

Twenti Ltd – Employer Case Study

Name of Organisation:  Twenti Ltd – twenti.com

Description of Organisation: We use digital marketing and the Google Ad Grants to help charities get found online, engage more supporters and receive more funding to achieve their mission. With sustainability at our core and by helping charities and non-profit organisations reach those in need we hope to make the world a better place.

Name of Employer:  Luke Barratt

Job Title: Chief Executive Officer

Internship Scheme used:  A2I

Employer subsidies (A2I) – Employment Services – University of Exeter

Feedback:

We recruited an intern to work as a Content Creator for us through the Internship Scheme with the University of Exeter.

Our intern was involved on client projects which received extremely positive feedback and led to repeat business which was fantastic.

The student was very well prepared for the workplace and was an extremely welcome addition to the content creation team. She provided great value on both a strategic and operational level for the company and our clients. Her ability to work independently and learn quickly on the job was instrumental in helping us reach our targets and refine our social media strategy.

I recommend her and the A2I scheme 120% to other employers in the digital marketing industry. The whole experience was very positive and our intern was very beneficial to us as a company and as a team.

Quote from Intern:

“I brainstormed and planned campaigns with team members as well as found a good software to use to implement this, which was then adopted by the rest of the team.”

 

 

School of Social Entrepreneurs Cornwall- Employer Case Study

 

Name of Organisation: School of Social Entrepreneurs Cornwall

Description of Organisation: School for Social Entrepreneurs Cornwall was established as a Community Interest Company (CIC) eleven years ago. Supporting people to develop their personal and professional skills simultaneously; we design and deliver programmes and courses that equip people to start, scale and strengthen organisations that make a positive difference; mobilising the experience of people from all backgrounds and support them to use entrepreneurial approaches to create lasting social and environmental change. Through this work our ambition is to create a fair and equal society where the potential of all people is fully realised.

Name of Employer: Sally Heard

Job Title: SSE Director

Internship Scheme used:   A2I, SBP

Employer subsidies (A2I) – Employment Services – University of Exeter

Student Business Partnership (SBP) – Employment Services – University of Exeter

Feedback:

What role did your intern undertake?

Each year we hold a prestigious Graduation ceremony.  We applied for a Marketing Intern over the summer. The primary aim of the role was to work alongside the SSE team to design a Graduation booklet showcasing each of our students graduating from our Lloyds Bank Social Entrepreneurs Trade Up programme.

The primary focus of the role was to work with the students to create a page each within the booklet to showcase their social enterprises. The outcome required of the internship was to create a digital version of the booklet incorporating social media links and profile pictures. We also required a version that could be used in printed format as required. Alongside this key task, our intern was welcomed (and rose brilliantly) to the challenge of being involved other activities including team meetings and occasionally joining programme delivery days.

Was your intern ready for the workplace?

Our intern was exceptional, she joined us pre to starting her internship so we could introduce her to our students that she would be working with.  She then successfully built a good working relationship with each of the students who took part in the Lloyds’ programme.

She was extremely personable from the beginning, and was able to communicate effectively her role, what she needed to achieve and what the timescales were. She was really excited about the project and this came across in every aspect of her work. The intern’s communication skills and personal attributes were so valuable to us.

Communication was such an important aspect of the project, and one of the most difficult things about it. The intern created a good bond with the students and was successful as a result of this. She also had to build trust in a very short space of time with a well-established cohort of social enterprises and she was able to do this quickly and effectively. She had a lovely, sunny personality, which was backed up with great skill, making her really easy to work with.

Did the intern achieve their objectives?

The project was completed brilliantly. It was a time constrained piece of work and the intern was working in extraordinary times. She was unable to meet with any of the students in person. She worked with portrait pictures for each student case study and one of her tasks was to consider how these portraits could be displayed in a more innovative and creative way. She came up with the idea of using a selection of different pictures to create a new image which combined all the elements. This was achieved through the use of the CANVA design software, which was used to collate and produce the booklet.

Our interns gain an experience of working in a social enterprise and what this means, as well as what makes them who they are. And in return, they bring a high level of skill into the organisation.

Was the internship beneficial to your company?

Without access to this funded internship, we would probably have had to outsource this piece of work. Although we have the skills present within the team, we did not have the capacity to dedicate to this piece of work. As a result, this project has been of real value to the organisation.

The delivery of the student internship with the University of Exeter was an extremely positive experience. We felt that we were fully supported through the whole process by Jo (in the Career Zone) and her team. It was a very beneficial placement and the internship provided real pleasure to everyone involved, as well has having been of benefit as a skills exchange.

Quote from the Intern:

“I thoroughly enjoyed my experience at SSE Cornwall and believe that it has made me a more well-rounded and adaptable employee. I have truly learnt the meaning of “making the best of a bad situation”, as I have seen first-hand how small business owners have had to adjust and triumph in the face of adversity (Covid19). Moreover, SSE themselves – and the fantastic team – had to move all their teaching and resources online and have remained just as successful and engaging as ever, even introducing a new Women’s Enterprise programme despite the pandemic.”

School for Social Entrepreneurs Cornwall- Student Case Study

Cornwall School for Social Entrepreneurs Internship

Understandably, many of us only have negative connotations of 2020. It has become the year of devastation, cancellations, and unprecedented times. However, what could have been the most depressing summer of my life turned into a time filled with new experiences as a result of my internship with the Cornwall School for Social Entrepreneurs.

Tell us about yourself. 

I was an English student in my third and final year at the University of Exeter, and I was overwhelmed by the breadth and scale of potential jobs available to me. Whilst teaching, writing, and publishing are the obvious outcomes for an English graduate, I knew that there were other organisations and sectors in which my skillset could prove useful. Moreover, I hope to stay in the South West, so it was vital for me to find out what kind of jobs were available in the Devon and Cornwall area. I found the Career Zone to be incredibly useful as there were more jobs of interest to me than I could have imagined; just knowing that creative organisations existed in the South West was enough for me and it gave me hope that I would find a career.

What did your Internship consist of?

I decided that the best way to get a sense of some of this work going on in Cornwall would be through an internship. Hence, my application for a marketing internship at SSE Cornwall. The 6-week internship (later extended to 7 weeks) began in June, just after I had finished my degree. It could not have been timed more perfectly as I was ready for something new. Initially a role based around the creation of the booklet needed for an upcoming SSE student graduation ceremony, the position quickly developed, and I found myself undertaking other administrative responsibilities. I had to deal with a range of people running a variety of fantastic organisations on a day-to-day basis; I put together newsletters and spreadsheets; and I joined in on a few classes (via zoom!) so that I could get a sense of the work that goes on at SSE.

It was truly inspiring to speak to the current cohort and learn about how their ideas had grown into fully fledged enterprises with a social purpose and meaning. It made me proud and excited to live in Cornwall and introduced me to a wonderful sector – and community – that I otherwise would not have encountered.

After the chaos and uncertainty of this year, it was important that we highlighted the adaptations and changes that these people – and their businesses – had undergone; we included statements from each student in the booklet about how the pandemic had affected their enterprise and I went on to write a blog that captured some of these businesses and the hardships they had faced. It was a very proud moment to see my writing on the SSE website and made me really feel as though I had become part of the team.

Did you enjoy your internship, what did you learn?

I thoroughly enjoyed my experience at SSE Cornwall and believe that it has made me a more well-rounded and adaptable employee. I have truly learnt the meaning of “making the best of a bad situation”, as I have seen first-hand how small business owners have had to adjust and triumph in the face of adversity. Moreover, SSE themselves – and the fantastic team – had to move all their teaching and resources online and have remained just as successful and engaging as ever, even introducing a new Women’s Enterprise programme despite the pandemic.

I learnt how to engage with a range of people (remotely of course!); I listened to emotive stories with empathy and discussed vulnerable topics with understanding; I thought creatively in a time of crisis; and – perhaps most importantly – I had to discipline myself and generate a home-work routine that was efficient and successful. I am confident that all the skills above will contribute to making my job search that bit easier in the future.

Would you recommend doing an internship, and why?

I cannot recommend doing an internship enough. It gave me fantastic insight that I just would not have been able to experience otherwise, and it taught me that the most sufficient means of learning is through doing, meeting people, and thinking creatively. Internships are ideal as you can work with a deadline in mind. Whether you discover that you hate the industry and want to move on to something else, or you find that you have found the job for you and thus know how long you have to make the most of the opportunity, 4-6 week internships are a fantastic investment of your time and energy. You can build a network of contacts and make connections that can lead to future employment. Moreover, you will stand out to employers as you have gone the extra mile to learn about the various employment options available to you.