Student Case Study: Regency Wines 

Name of Student:  Reubin Bhogal 

Degree Subject: BSC Business Economics WIE

Job Title:  Graphic Designer

Company Name: Regency Wines

Type of Internship:  Access to Internships (A2I), Student Business Partnerships (SBPs)

Description of Company: Regency Wines is a family-owned regional wine merchant dedicated to sourcing and supplying wines and spirits to the licensed trade. We are proud to be different to most drinks companies. We are a specialist wine and spirit merchant, with a passion for great customer service.

What were your key duties and responsibilities during your internship?

Creating and preparing a brochure for Regency Wines to advertise their available spirits to their clients.      

What outputs and outcomes did you deliver for your employer?

Designed guidelines and master pages for the brochure including guidance on the fonts, layout, and colours in and InDesign document.

What was your biggest achievement on your internship?

Regency Wine wanted a professional but engaging design to promote their spirits to clients – I was therefore asked to conceptualise and explore design ideas for the brochure. I collected and asked relevant questions to my boss and the team to uncover the theme and design style that may be most appropriate for the use-case before presenting back multiple ideas to the team – iterating on these designs after reviewing feedback. As a result we were able to land on a design that was appropriate for the business and all team members could agree on.

Skills Learnt 

  • Communication
  • Problem Solving
  • Negotiation
  • Focus on goals and outcomes
  • Ability to work under pressure

Attributes Developed 

  • Researching
  • Creative thinking
  • Customer Service
  • Confidence
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

“My internship at Regency Wines involved conceptualising and designing a brochure for the company to advertise their spirits to prospective clients. The experience involved providing my insights and advice regarding appropriate design practice before delivering design concepts for the team to consider. This then translated into setting up an InDesign document to effectively present and highlight Regency’s products.”