Category Archives: Advertising, Marketing and PR

Student Case Study: Mayes Creative    

Access to Internships (A2I), Administration, Advertising, Marketing and PR, Business and Management, English, Internship Schemes, , , , ,

Name of Student:  Evangelia Kappos

Degree Subject: BA English 

Job Title: Marketing Intern

Company Name: Mayes Creative

Type of Internship: Access to Internships (A2I)

Description of Company: Mayes Creative engages the communities of Cornwall, Isles of Scilly and beyond in creative experiences to explore their world through heritage, science, technology and the environment. We want to discover new ways of thinking and doing that are fun and surprising, encouraging inspiration and broadening horizons.

What were your key duties and responsibilities during your internship?

My key duties and responsibilities during my internship were the social media management of the company as well as, marketing and press releases.

What outputs and outcomes did you deliver for your employer?

The key output I delivered to my employer was a social media campaign.

What was your biggest achievement on your internship?

I successfully marketed a project from the initial campaign idea to completion of a website page, content, and hashtag, which then resulted in the aimed for participation. This included schools in Cornwall getting involved and completing the challenge by sending the project origami suns to care homes, to spread community and joy.

What did not go so well on your internship? How did you overcome any challenges?

My hashtag definitely could have taken off more with other people within the community and I believe this could have been helped by creating press releases for radio and local press, and encouraging relatives and family to take part. I began to do this but unfortunately ran out of time!

Skills Learnt 

  • Communication
  • Teamwork and Collaboration
  • Negotiation
  • Leadership
  • Persuasion

Attributes Developed 

  • Confidence
  • Initiative
  • Perseverance
  • Motivation

Your message to other students considering a similar job role, organisation or sector?

“This internship empowered me to consider myself an asset to a workplace, and to enter the job market after university with confidence and self-assurance. It also underlined to me in helpful ways where I can grow and develop as a result of the mentorship I received and through working with my fellow students.”

 

Student Case Study: The Rock Pool Project

Access to Internships (A2I), Advertising, Marketing and PR, Biosciences, Environmental Work, Geography, Internship Schemes, Marine Biology, Science, Science, , , , ,

Name of Student:  Eleanor Stanton

Degree Subject: BSC Marine Biology – Cornwall

Job Title:  Digital Development Intern (Rock Pooling Platform)

Company Name:  The Rock Pool Project

Type of Internship: Access to Internships (A2I)

Description of Company: We are a social enterprise that encourages people of all ages to discover the incredible marine life found around our beautiful coast. Our expert marine biologists offer bespoke private rockpool safaris, educational group field trips and public beach events.

What were your key duties and responsibilities during your internship?

My key duties included working closely with the project leader to run events. I spoke to members of the public about what the project does and helped attendees to identify and record species they found. I also worked a lot on the project website, social media and newsletters, and coordinated other staff members and volunteers.

What outputs and outcomes did you deliver for your employer?

I produced were social media posts, newsletters and updating the website, including targeting a new demographic through Instagram.

What was your biggest achievement on your internship?

On one event I was running with the project leader his car got stuck, and while he was dealing with that I took over running the event. I had to take a register of all the children attending (it was a kids event in the school holidays), and then talk to them about beach awareness and safety, before teaching them how to use the devices we use to record species we find. I then ran the first half of the event myself, helping them to find and identify species and record them in a useable manner. The result was that the event ran smoothly despite the major car issue.

What did not go so well on your internship? How did you overcome any challenges?

My main challenge was having to learn quickly on the ground how to identify species and talk about them to the public. I am quite shy normally, so being forced to interact with and educate others was a struggle at times but it is definitely a challenge I am overcoming,

Skills Learnt 

  • Ability to Work Under Pressure
  • Organisation
  • Time and Work Load Management
  • Strategic Planning
  • Focus on Goals and Outcomes

Attributes Developed 

  • Logical thinking
  • Creative thinking
  • Independence
  • Work Ethic
  • Professionalism

Your message to other students considering a similar job role, organisation or sector?

“My internship experience was incredibly valuable as it gave me experience in the marine field, working with experts in the subject I am interested in. I was able to gain lots of knowledge on the UK’s coastal wildlife as well as transferrable skills such as teamwork and communication, which will be useful to me wherever I end up in the future.”

Student Case Study: Bitpod

Access to Internships (A2I), Advertising, Marketing and PR, Business and Management, Graphic Design, Internship Schemes, Student Business Partnership (SBP), , , , , ,

Name of Student:  Alicia Shelford 

Degree Subject: BSC Management with Marketing WIE

Job Title:  Marketing Intern (Social Media)

Company Name: Bitpod

Type of Internship:   Access to Internships (A2I), Student Business Partnerships (SBPs)

Description of Company: We’re an award-winning video marketing company based in Exeter. We get excited about helping clients to grow their businesses by capturing what makes them unique. The Bitpod approach is based on taking the time to understand your aims before deciding on the best way to achieve them. That’s why we’ve built lasting relationships with many of our clients. With a background in marketing and web development, we’re always thinking about how video fits into the bigger picture of your marketing strategy.

What were your key duties and responsibilities during your internship?

– Presenting an 8 part informative video series for social media distribution, educating prospective clients on how to make video content.

– Writing and editing scripts for each video, and generating animation and graphic ideas to be implemented in editi           

What outputs and outcomes did you deliver for your employer?

Outputs – 8 part video series currently in post-production ready to be released to social media channels to drive new client engagement.

What was your biggest achievement on your internship?

Having never managed a project from idea to completion, this internship gave me the chance to have complete ownership and accountability over the product and its outcome. I was tasked with writing the script for each video idea based on an initial briefing with my manager, and from there I generated the animations and gestures to be incorporated during filming. This meant that I had the freedom to be creative with the way in which the message was delivered, and as a result each video was successfully filmed and delivered on time each week, and with the creative flare that was needed in order to engage with the audience.

What did not go so well on your internship? How did you overcome any challenges?

Having never been particularly strong with writing, especially to an audience, it was difficult to understand who the audience was and what tone of voice would work best when trying to talk directly to them. It was often out of my comfort zone to think about an audience that I was not directly familiar with. It was also difficult to time manage, as so much had to be done in one day – having a briefing, then writing and editing a script, and then filming the actual footage. However with the help of my team with idea generation and second eye to look over what was written, we were able to successfully achieve all that we needed to in the allocated time frames.

Skills Learnt 

  • Problem Solving
  • Teamwork and Collaboration
  • Leadership
  • Focus on goals and outcomes
  • Ability to work under pressure

Attributes Developed 

  • Researching
  • Creative thinking
  • Independence
  • Logical thinking
  • Motivation

Your message to other students considering a similar job role, organisation or sector?

“Overall a really great experience that allowed me to try something new and develop existing skills. I was able to meet like-minded and passionate people who taught me valuable skills and will be connections for my future career. I was offered an extension on my internship which I took up and thoroughly enjoyed.”

Graduate Case Study:  Harbour Housing 

Access to Internships (A2I), Advertising, Marketing and PR, Charity and Development Work, Internship Schemes, Real Estate and Property, , , , ,

Name of Student:  Emily Hill 

Job Title:  Communications and Research Intern

Company Name: Harbour Housing

Type of Internship:  Access to Internships (A2I), Graduate Business Partnerships (GBPs)

Description of Company: Harbour Housing provides accommodation and support for homeless and vulnerable people across Cornwall. We house a variety of people and our aim is to provide tailored support in order to help them to eventually live independently. People stay with us for up to and sometimes over two years in order that they have the chance to really turn their lives around at a pace appropriate to them, often moving through our different properties which offer increasing independence until they are ready to move on.

  1. What were your key duties and responsibilities during your internship?

I established and managed our social media, represented the organisation at partnership meetings, wrote and sent out press releases, acted as an ambassador at events, gave presentations and tours to stakeholders managed the company website and branding, applied for funding and managed projects.

  1. What outputs and outcomes did you deliver for your employer?

I increased our social media following and engagement by over 2,000%, regularly had articles published in local press and trade journals, produced reports for commissioners and brought in funding for the organisation.

  1. What was your biggest achievement on your internship?

The organisation I worked for was a homeless charity, and we found it difficult to move our clients into permanent accommodation due to the reluctance of landlords and lack of funds to cover deposit costs. I applied for grant funding for a project that would solve these issues, and was successful in securing £45,000 for the charity. As a result 20 individuals will now be able to move into their own homes.

  1. What did not go so well on your internship? How did you overcome any challenges?

It was difficult to adapt to not being given instructions and having to use a lot of initiative in managing time and deciding on strategy. This came with time and practice.

  1. Skills Learnt 
  • Communication
  • Teamwork
  • Persuasion
  • Customer Service
  • Ability to work under pressure
  1. Attributes Developed 
  • Researching
  • Networking
  • Initiative
  • Confidence
  • Motivation
  1. Your message to other students considering a similar job role, organisation or sector?

“Before undertaking my internship I could not really visualise myself in any professional role and wasn’t sure what I wanted out of a career. I have now developed the skills and experience to give me confidence in my own abilities, and the knowledge of the sector to help me in my future development. I also secured a permanent contract with the same organisation which I am very much looking forward to.”

 

 

Graduate Case Study: Widening Participation and Direct Recruitment Graduate Ambassador

Administration, Advertising, Marketing and PR, Education, Teaching and Research, Graduate Business Partnership (GBP), Internship Schemes, Philosophy, Theology, , , ,

Name of Student:  Imogen Wade-Palmer

Degree Subject: BA CH Philosophy and Theology 

Job Title: Graduate Ambassador (Widening Participation and Direct Recruitment)

Company Name: University of Exeter

Type of Internship:  Graduate Business Partnerships (GBPs) 

  1. What were your key duties and responsibilities during your internship?

As a Graduate Ambassador, I worked in both widening participation and direct recruitment. This involved delivering presentations for schools and colleges to inform students about their Higher Education options. I represented the University of Exeter at Information Fairs and UCAS Exhibitions, as well as helping with events on campus such as Open Days and Offer-Holder visit days.

  1. What outputs and outcomes did you deliver for your employer?

I represented the University of Exeter at Information Fairs and UCAS Exhibitions, as well as helping with events on campus such as Open Days and Offer-Holder visit days.           

  1. Skills Learnt 
  • Decision making
  • Networking
  • Teamwork and collaboration
  • Focus on goals and outcomes
  • Time and work load management
  1. Attributes Developed 
  • Increased my knowledge of the sector
  • Improvement of skills for the workplace
  • Creative thinking
  • Perseverance
  • Confidence
  1. Your message to other students considering a similar job role, organisation or sector? 

“The internship was invaluable in helping me to develop the skills required to secure a training contract to be a solicitor. I am now back in full time education completing an MA in Law and look forward to starting with the firm in 2020.”

Employer Case Study: Spoton.net Limited 

Advertising, Marketing and PR, Degree subject, Employer Feedback, Internship Schemes, Student Business Partnership (SBP), , , , ,

Name of Organisation:   Spoton.net Limited 

Description of Organisation: Established in 2008, we’re an experienced and creative web design company with a specialist team of website design, web development, and technical support experts. 

As a franchise, we’re able to offer our web design services to businesses throughout the UK and Ireland via our network of local consultants. Every website is then created by the team here in Devon. 

Name of Employer:  Amy Cross-Webber 

Job Title: Marketing Manager 

Internship Scheme used:  SBP 

Student Business Partnership (SBP) – Employment Services – University of Exeter 

Feedback:  

We recruited an intern as Marketing Assistant. She researched and written several blog posts that are published on itseeze.com – many have a high number of views and lengthy read times and exit rates suggesting people coming to our site and engaged by these blog posts written by our brilliant Exeter student. 

I honestly cannot fault our intern and everything she did. Our intern wished to continue studying – otherwise she is highly employable, and we would have certainly considered offering her a full-time role and still hope to in the future. 

We had a very positive experience – our intern proved to be a highly valuable member of our team. Her work ethic and creative writing skills impressed us from the outset. She fitted in perfectly with our team. We are incredibly grateful to have her as part of our team for the past 9 months – an absolute asset. 

Employer Case Study: Start Here Marketing 

Access to Internships (A2I), Advertising, Marketing and PR, Degree subject, Employer Feedback, Internship Schemes, , ,

Name of Organisation:  Start Here Marketing

Description of Organisation:    

A content marketing consultancy with a conscience, specialists in working with startup and small business, and are especially passionate about social and ethical enterprises. We believe doing good is good for business. 

Name of Employer:  Charli Ferrand 

Job Title:  Founder and Director  

Internship Scheme used:  A2I  

Employer subsidies (A2I) – Employment Services – University of Exeter  

Feedback:  

We recruited an intern who took on a variety of tasks for a variety of clients, from data work (key word analysis, social media and earned media reporting); through to content marketing activities (blog writing, content calendar development); and social media community management. She worked across clients from B2B and B2C industries. The intern completed all work to a very high standard, and I really enjoyed having her work within my team.  

The internship scheme is an excellent pathway to connect with some of the brightest young minds at Exeter University. Not only are you getting the opportunity to work with passionate, driven students, but you also have an opportunity to ‘pay it forward’. Throughout my career, I’ve been inspired by good managers and mentors. I have now worked with two female interns who weren’t sure about their careers post-university. Because of their internships, both have now landed jobs in marketing. As a female business founder and director, it makes me proud to support the next generation of women leaders in marketing.  

Oh So Social- Employer Feedback

Access to Internships (A2I), Administration, Advertising, Marketing and PR, Business and Management, Employer Feedback, Internship Schemes, , , ,

Name of Organisation:  Oh So Social  

Description of Organisation: Oh So Social is an Agency Partner with Facebook, TikTok and Pinterest, meaning you benefit from the best and most up-to-date knowledge to support both your organic and paid-for advertising campaigns. With direct access to Facebook UK and exclusive agency benefits, we know the latest tips and best practice to get the most out of your online presence 

Name of Employer:  Katherine George  

Job Title: Director 

Internship Scheme used:  A2I 

Employer subsidies (A2I) – Employment Services – University of Exeter    

Feedback:   

We recruited an intern as an Account Executive. He was well prepared for the workplace and was able to generate content for us which was used on a range of platforms for various different clients.  

The intern helped us with planning short-term social media and marketing calendars for a range of clients and content creation for social media marketing campaigns. As well as, running reports for clients about the performance of their social media campaigns including audience interaction and follower growth through Twitter, Facebook, Instagram and Snapchat. 

We have really enjoyed having our Intern with us, he has been able to get involved with a range of different tasks within the business both on the client-facing side, and with internal operations also. 

We recommend to other businesses to use the University of Exeter Internship Scheme to host an intern. We received a very positive experience which we thoroughly enjoyed.  

OverAir – Employer Case Study

Advertising, Marketing and PR, Employer Feedback, Internship Schemes, Student Business Partnership (SBP), ,

Name of Organisation:  OverAir

Description of Organisation: OverAir works exclusively with Apple products, we are also certified Mac Technicians, meaning we use Apple diagnostics and Apple parts where needed. We specialise in helping businesses, schools, and individuals with all things technical, including; troubleshooting, repairs, upgrades and general advice. With Apple certified experience across the entire product range, you’re in the safest of hands.

Name of Employer:  Rob Hartman

Job Title: Director

Internship Scheme used:  SBP

Student Business Partnership (SBP) – Employment Services – University of Exeter

Feedback:

We recruited a Marketing Co-ordinator who was tasked with building our social media presence.

Our intern has had a positive impact on our business. She is enthusiastic, intelligent and has fantastic interpersonal skills. She has reached out to our customers leaving a positive impression on them. She designed and organised our van getting wrapped as well as, new signage for our new offices.

We were really happy to have offered her an extension. Our intern has had a positive impact on our social media following and increasing customer engagement.

Quote from Intern:

“I organised the giveaway of a new iPad. This involved promoting on Facebook, Instagram and Twitter, working with a budget in order to maximise social media campaigns as well as organising, copy-writing and sending out their first email to their customer list of over 900 people. This resulted in over 400 entries to the giveaway and over 5000 engagements on Facebook.”

Music in Devon Initiative – Employer Case Study

Access to Internships (A2I), Advertising, Marketing and PR, Drama, Employer Feedback, Student Business Partnership (SBP), , , ,

Name of Organisation:  Music In Devon Initiative

Description of Organisation:  MIDI is a non-profit-making organisation which has been founded by a group of local musicians and music industry professionals. We aim to develop emerging talent, increase opportunities for musicians and audiences, and generate business for the music industry in Devon.

Name of Employer:  Nick Hall

Job Title: Director

Internship Scheme used:  A2I, SBP

Employer subsidies (A2I) – Employment Services – University of Exeter

Student Business Partnership (SBP) – Employment Services – University of Exeter

Feedback:

We recruited a Music Marketing and Admin Assistant through the University of Exeter Internship Scheme. The role was to administer and market various music related projects including the ‘Exeter Street Arts Festival’ and ‘Devon Pop Up Pianos’.

Our intern also was tasked with contacting businesses as part of a subscription scheme we are setting up. She carried out market research and some design tasks which was completed to a very high standard. She was sometimes given slow or negative responses from businesses but was persistent and modified her strategy to cope.

The intern was a great and useful asset to us and helped move an important project forward on several fronts. We will remain in contact with her as other roles she may be interested will likely become available. We were very impressed with the calibre of the student.